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A STUDY ON AUTOMOBILE DISTRIBUTER IN
       NEPAL: BATAS ORGANIZATION



                 AN INTERNSHIP REPORT




                          Submitted To
                   Internship Evaluation Committee
                         School of Business
                         Pokhara University




  In the partial fulfillment of the requirements for the degree of
              Masters of Business Administration




                          Submitted By
                         Bijay Karmacharya
                          Roll No. 03/ 2011
                              Pokhara


                           March, 2013


                                 1
Acknowledgement


It is a matter of great pleasure for me to acknowledge all the people who helped me for
the successful completion of this Internship Report on the topic “A STUDY ON
AUTOMOBILE DISTRIBUTER IN NEPAL: BATAS ORGANIZATION" as per
the requirement of the 5th trimester of the syllabus provided by Master of Business
Administration, Pokhara University.


First of all, I would like to express my heartfelt gratitude and thanks to Mr. Amrit
Banstola for giving proper guidance and support during this report writing. Also, I would
like to thank all the faculty members of Pokhara University for providing necessary
documents and resources needed during the report.


I would also like to thank Mr. Bishowmani Bhandari, Human Resource Manager of Batas
Organization, for providing all the necessary information and documents needed for this
report. I also offer thanks to the staffs of the company Mr. Santosh Pokhrel, Mr.
Samayam Thapa, Mr. Rajanesh Bhurtal, Mrs. Aarati Gurung, Ms. Saru Sunar and Roshan
Poudel for their constant help and cooperation which made my internship period very
fruitful and memorable.


Thanks are due to authors of books, journals and articles that were consulted in course of
the preparing this report. I would also like to thanks all my friends, who helped me
throughout the report, and seniors for their valuable help and suggestions during this
project report writing. I am solely responsible for the errors in this report and any
constructive criticism is warmly welcomed for the betterment.




Bijay Karmacharya
5th Trimester MBA
School of Business
Pokhara University

                                            2
Table of Contents
Acknowledgement .............................................................................................................. 2
CHAPTER I ........................................................................................................................ 7
INTRODUCTION .............................................................................................................. 7

   1.1 Background ............................................................................................................... 7
   1.2 Objectives of Internship ............................................................................................ 8

CHAPTER II ....................................................................................................................... 9
ORGANIZATION PROFILE ............................................................................................. 9

   2.1 Description of the Organization ................................................................................ 9
   2.2 Vision and Mission of the Organization ................................................................... 9
   2.3 Core Values of the Organization............................................................................. 10
   2.4 Areas of work .......................................................................................................... 11
   2.5 Major market and customers ................................................................................... 11
   2.6 Product and Services of the Organization ............................................................... 12
   2.7 Organization Design & Structure............................................................................ 18
   2.8 Organization Performance ...................................................................................... 19
   2.9 SWOT Analysis ...................................................................................................... 20

       2.9.1 Strengths .......................................................................................................... 20
       2.9.2 Weaknesses ...................................................................................................... 20
       2.9.3 Opportunity ...................................................................................................... 21
       2.9.4 Threats.............................................................................................................. 21

CHAPTER III ................................................................................................................... 22
JOB PROFILE & ACTIVITIES PERFORMED .............................................................. 22

   3.1 Activities Performed in the Organization ............................................................... 22
   3.2 Problems Solved ..................................................................................................... 23

CHAPTER IV ................................................................................................................... 25
LESSONS LEARNT & FEEDBACK .............................................................................. 25

   4.1 Key Skills & Attitudes Learnt................................................................................. 25

       4.1.1 Key Skills Learnt ............................................................................................. 25

                                                                 3
4.1.2 Attitudes Learnt ............................................................................................... 26

   4.2 Feedback to the Organization ................................................................................. 27
   4.3 Feedback to the College/University ........................................................................ 29

References ......................................................................................................................... 31




                                                                  4
List of Tables


Table                 Title                             Page
 1.     Products & Services of the Batas Organization   6




                              5
Summary Sheet of Internship



Name of Intern: Bijay Karmacharya


Internship Period: Eight Weeks


Date of internship Period: 21st October, 2012 to 14th January, 2013


Organization’s Name: Batas Organization


Department's Name: Sales Department of ASB Automobiles and Batas Automobiles


Organization’s Location: Naya Bazaar, Pokhara


Major Activities:
Documentation work: - Preparing necessary copies of insurance policy, bill book,
                         citizenship certificate, VAT bill, warranty policy etc.


Customer Service: - Response to customer’ queries and give them required information
regarding the product.


Filing and indexing of various documents.


Other Activities:
      Regular discussion with internship supervisor on different matters
      Learning to use business software called SWASTIK
      Calling and Billing customers




                                             6
CHAPTER I
                                 INTRODUCTION


1.1 Background
MBA program includes the mixture of the theoretical as well as practical knowledge.
With the key intention to produce professional managers, MBA has been able to establish
itself as a superior platform among different programs of the entire management faculty.
It rendered the great opportunity to the student to develop their skill through practical
knowledge.


Under the course of PU, the student of MBA have to perform internship program for 8
weeks in any organization (i.e. financial, manufacturing or service related) recommended
by college or selected by student themselves. It was a remarkable experience and the only
way to expose ourselves, our knowledge and skills so that we could set our mind for real
job market and create opportunity for us in the real job market. The internship program
gives the student a golden chance to develop their skill and knowledge in different fields
and to gain real life experience by working in an organization as a trainee. Such program
helps the student to develop their career in a new way.



Internship is a practical section of the MBA course which is mainly targeted at giving the
practical exposure to the students who have acquired the plenty of theoretical knowledge
in the related field of the study. The students are opportune to participate into the
organizations to learn and solve the real life problems and develop the knowledge and
skills they have learned. Similarly, Internship is an opportunity to observe, learn and
understand the corporate culture, acquire knowledge and skills in the respective field
which helps the students in their further career development. Internship provides the main
opportunity to understand how the knowledge acquired through the lectures, group
discussion and formal study is applied in the real working situation.




                                             7
Through the provision of the internship, each student’s interpersonal skills and
communication skills are highly developed to sustain freely in this era. To cope with the
changing environment internship is a platform for gaining greater knowledge to perform
effectively with working experience. As a whole, internship teaches us a corporate
culture, develops our public relationship and provides us an excellent working
experience.


In order to fulfill the requirement of the course, I was assigned to work as an intern at
Batas Organization, Nayabazar Pokhara. This internship report mentions the various
working experience on real field. I have done my internship in Batas Organization for
eight weeks.



1.2 Objectives of Internship

Internship plays a vital role in gaining practical knowledge and in developing our
confidence level. Objective of our work is to gain sufficient knowledge about working
system of the organization. Thus, internship is done to develop our coping ability in the
organization where we work. The main objectives of internship are:
       To gain practical knowledge and exposure in the automobile industry.
       To understand the major functions along with products and services of the
         organization.
       To analyze the practical implication of theoretical knowledge acquired during
         the MBA program.
       The partial fulfillment of the requirement for the degree of Master in Business
         Administration.




                                           8
CHAPTER II
                          ORGANIZATION PROFILE


2.1 Description of the Organization
Batas Organization is one of Nepal’s successful and upcoming organizations. The
organization is a forefront runner in Automobiles, Finance, Investment & Remittance,
Energy, Travel & Tourism and Retail Business having head quarter in Pokhara and
corporate office in Kathmandu. Mr. Ananda Raj Batas is the Chairman of the
organization. Batas Organization is maintaining the vision of true corporate culture,
building global enterprise, proactive innovation, consumer focused and teamwork which
have leaded this Organization to its destiny to contribute national economy and beyond.

This Organization was initially set up in by Shree Ram Prasad Batas with a view to
initiate corporate culture outside the capital of the country in the vivacious city of
Pokhara.


Today, after 1969 AD 40 years, Batas Organization has grown several subsidiary
companies with a strong corporate culture, with a countrywide sales network and highly
skilled employees led by competent management team. Batas Organization has
successfully made its mark as a competitive business house within very short period of
time. Three brothers are running the owned profit making companies, professionally
& independently with the Value's of BATAS organization.


2.2 Vision and Mission of the Organization
The vision of Batas is " The organization of values, partnerships, and results; growing
organically and responsibly to create a distinguished space in the business spectrum".


The Mission of Batas organization can be pointed as follows:
      Apply hospitality based approach in all customer interfaces
      Provide only the appropriate quality products that a customer actually needs
      Be genuine in everything we do
      Grow with Customer
                                            9
2.3 Core Values of the Organization
Batas Organization has adopted a set of core values. These core values are:
      Integrity - Its strength and character as an Organization begins with each of us as
       individuals. We are committed to honesty in our dealings with each other and our
       customers, trustworthiness in our conduct and responsibility in our word and our
       deeds.


      Employees - For Batas employees are essential to our success. Our goal is to treat
       them with respect and dignity and support them in reaching their full potential.


      Initiation - Batas take extra initiatives to exceed expectations at all levels and
       improve continuously.


      Agility - Batas organization are agile in responding to our customer needs and
       changes in our environment for continuous improvement.


      Commitment & Reliability - They are fully committed to serve our internal and
       external customers in the most reliable way.


      Team Work - We believe that teamwork is the key to success.


      Efficiency - It strive to maximize efficiency in everything we do.


      Excellence - It have a passion for excellence and being the best.
      Ethics - It believe that ethical practices are essential for the long term
       sustainability of the Organisation.


      Customer Service - Each of Batas operating companies is dedicated to providing
       high-value products and services to its customers at a fair price.




                                             10
   Environmental Sensitivity - The Company has an obligation to operate in a
       manner which is environmentally responsible.


2.4 Areas of work
Batas aims at contributing to the national economy by expanding & enhancing its
services. An ever growing organization, the organization is also always evolving to keep
up with the changing needs of the customers. Batas believe in synergy – “the power
of combined efforts”. Batas grow together with their clients, stakeholders and customers
by providing them with the best Batas can offer. The satisfaction of customers is what
inspires Batas to do best. Batas envisages of becoming an exceptional Organization.


Batas has a strong foundation of 14 subsidiaries companies focusing on following
business.
      Automobiles
      Finance & Investments
      Energy
      Travel & Tourism
      Trading Business
      Remittance
      Real Estate


2.5 Major market and customers
The major market of Batas Organization is Kaski, Syangja, Gorkha, Lamjung, Manang,
Baglung, Tanahun and Beni. Sales persons visit these districts for marketing activities.
Sales persons are divided into the different markets according to districts. Batas
Organization has different types of customers according to the product category such as
middle class people for TVS bikes and scooter, higher class people for Fiat, Suzuki cars,
Hyosung bikes and mainly entrepreneurs for Mahindra jeeps, pickups and Scorpio jeeps.




                                            11
2.6 Product and Services of the Organization
Batas organization has investment portfolio in the different sectors such as Automobiles,
Finance & Investments, Hydroelectricity, Travel & Tourism and Remittance. Therefore
the products of Batas Organization are related to various investment portfolios. The Batas
organizations focus only on the trading, banking sectors and service sectors. The different
companies under Batas Organization and their brief introduction are as follows:


                 Table 1: Products & Services of the Batas Organization

Company                                   Products                      Estd.     Location

Batas Brothers           Distributor of genuine spare parts of all      1997      Pokhara
                         products dealt by our company.

ASB Automobiles          Authorized dealer of Mahindra tractor,         1995      Pokhara
                         TVS motorcycle for Dhaulagiri and
                         Gandaki zone.

UDR Auto                 Authorized service center of all products      2006      Pokhara
Engineering              dealt by our company.

BATAS      Investment    Refinancing of Automobiles                     2003      Pokhara
Pvt. Ltd

Ram Set Investment       Refinancing of Automobiles                     2006      Pokhara
Pvt. Ltd

Trithunga     Trading    Retailing of Tyres, battery and lubricants     2006      Pokhara
Concern Pvt. Ltd

BATAS Automobiles        Authorized dealer of Suzuki vehicles for       2009      Pokhara
                         Gandaki & Dhaulagiri zone.

Hotel Anand              A deluxe tourist Hotel                         1991      Pokhara

Trithunga Tours and      Rental Service of car & buses for tourist      2007      Pokhara
Travels Pvt. Ltd




                                            12
i.   Batas Brothers
Batas Brothers is the authorized distributor of Suzuki, Mahindra & Mahindra, TVS,
FIAT, and Cherry Spare Parts at Pokhara. In addition to genuine spare parts, the company
deals with Castrol Lubricants, Valvo line Lubricants, NBC Bearing, Globatt Batteries,
TATA Hand tools, JK Tyre, Bridgestone Tyre, and Car Accessories. Started in the year
1997 with the initial capital of NRS 35 Lakhs, registered under the HMG Department of
Commerce, As per Private Firm Registration Act, 2014 is owned by the Director, Mr.
Shanta Raj Batas.


The impressive price range and customer-friendly services have made Batas Brothers a
renowned spare parts dealer in the Western region. Batas Brothers is the unrivaled market
player in Pokhara capable of shipping any large quantity within the short span of time
with a highest standard of quality on most affordable/competitive prices. The quality of
products, timely deliveries, value for money and excellent customer service has helped it
long lasting business relationship and win over clients from all parts of Western region. It
provides a variety range of services mainly concerned with customer satisfaction.


 ii.   ASB Automobiles
ASB Automobiles is the authorized dealer of Mahindra& Mahindra's Tractors and 2
Wheelers of TVS Brand for Gandaki & Dhaulagiri Zones of Western Region. ASB
Automobiles provides 3S support to its customer since 1997 and is one of the leading
auto houses in Pokhara region. Quality of service is of prime importance to it; be it pre-
sale or post-sale. Pre-sale the company ensures that their staffs are at their courteous best.
It ensures that all the staffs are well-trained, and that they can answer any query you may
have. The company believes in building a very strong bondage with its customers &
providing services up to optimum.


The TVS Bike is the perfect example of how technology features are aimed at providing
value to customer. Matching features and offering enticing prices is a top priority for the
TVS Bike manufacturer. TVS bike prices are therefore the best in the category and



                                             13
despite the low pricing, the quality is not tampered with. Unmatched quality, great
mileage and enticing discounts make the TVS Bikes a great buy.


Mahindra Tractors, the farm equipment division of Mahindra & Mahindra, builds and
sources tractors that are sold worldwide across six continents. Mahindra is also among
the top three tractor manufacturers in the world. Mahindra has a huge consumer base in
India, China and America and a growing base in Australia. Mahindra Tractors is number
one in sales in India - the largest tractor market in the world and it has been the market
leader since 1983.


 iii.   UDR Auto Engineering
UDR Auto Engineering is located at a prime location of Pokhara, Nayabazar-9. It is an
authorized service center of two wheelers and four wheelers of Mahindra & Mahindra,
Suzuki, FIAT, Cherry, TVS and Hyosung.


If you are looking for premium automotive service and you demand real value for your
hard earned money, you need not look any farther. At UDR, the company is known for
outstanding customer service, getting the job done right and for standing behind our
work, be it the parts it recommends, the workmanship we perform or the commitments it
makes. In addition, a very well equipped garage and a reputation for tackling even the
most difficult diagnostic challenges set UDR apart from the competition.


The company takes the privilege of offering maintenance for more than 7000 vehicles
every year. Integrity, hard work and long hours are the backbone of the business means to
raise the loyalty and respect of the increasing clientele. Performing its own repairs to the
core is what it believes in so that there could be hardly any of our work to the outside
sources. As a result, it operates one of the best equipped independent repair shops in the
city. Equipment include Injector Cleaner, Digital Tyre Inflator, Paint Booth with Heating
System, Special Diagnosis tool for Suzuki range vehicles(scanner), Universal OBD III
scanner, Pneumatic Power Guns, Spark plug cleaners, Pneumatic two post lifts and many
more. We have couple of Washing Bay & Quick Bay each and 7 Maintenance Bay.

                                            14
The company offers a spacious, comfortable waiting area with a variety of popular
magazines, newspaper, television and WIFI. We are also within the walking distance of a
variety of shopping outlets. Total of 54 well trained technical staffs strive hard on a
consistent basis where the emphasis is more towards benefit to the customers.


 iv.       BATAS Investment Company Pvt. Ltd.
Since 2003, Batas Investment has helped more than ten thousand customers with their
vehicle financing needs. The company offers fast, on-spot financing at competitive rates
and terms to make your car and bike shopping experience as easy as possible.
The company wants to make sure that we can help your dream of owning your favourite
car and bike come true, in the easiest and most convenient manner. At Batas Investment,
the company wants to bring every Nepali closer to their dreams. So whether you are a
student who wants his first two-wheeler or a transporter that requires commercial
vehicles or a farmer that needs a tractor, Batas Investment has a loan to suit customer
needs.


  v.       Trithunga Trading Concern
Since the start of its business, the company has given top priority to providing customer
oriented, high-quality products and services as an operating foundation. The company is
committed to improving product and service quality from the customer's viewpoint with
the aim of maintaining and enhancing customer's trust, confidence and satisfaction.
Trithunga Trading is committed to high quality product & service & it has vast
experience in the marketing of Tyre & Lubricants. We have wide network to carry out
the retail business.


The company deals
          Globatt batteries- Dealer for Gandaki, Narayani & Lumbini Zones
          Castrol Lubricants- Dealer for Gandaki & Dhaulagiri Zones
          Valvoline Lubricants- Dealer for Gandaki & Dhaulagiri zones
          JK Tyre- In and around Pokhara valley

                                             15
Beside these, Trithunga Trading specialize in dealing
          Fire Extinguisher equipments
          Generators
          Battery chargers
          Automobiles
          Inverters & Solar Batteries.


 vi.       Batas Automobiles
It has been a great journey for BATAS Automobiles, started in 1995 with Suzuki with
sheer dedication and willingness to serve their customer to the best. Batas Automobiles
has attained a place of eminence and honour in the market. Batas Automobiles is
handling the entire range of four wheeler products of Suzuki brand in Western region of
Gandaki and Dhaulagiri zones.


Thanks to a young and enthusiastic team of Batas Automobiles which today has to its
credit of registering high number of sales in the Western region. This is evident enough
of our focus for serving our customers to their satisfaction without compromising on
quality. For excellent sales and creditability among Suzuki users in Nepal, the dealership
was honoured with various and number of awards for Best Dealer, registering high
number of sales and many others.


Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the
market leader in the car segment, both in terms of volume of vehicles sold and revenue
earned. Suzuki’s technical superiority lies in its ability to pack power and performance
into a compact, lightweight engine that is clean and fuel efficient. It has been rated first in
customer satisfaction among all car makers in India from 1999 to 2009 by J D Power
Asia Pacific. It is only sheer grit and determination to develop a customer centric strategy
that has enabled to build a solid reputation over the years.




                                              16
vii.    Hotel Anand Pvt. Ltd.
Hotel Anand is situated at the center area of Pokhara City - 5 minutes drive from Airport,
walking distance from bus station. Another striking feature associated with Hotel Anand
is the close proximity of markets and beautiful places of Pokhara. It offers its decorated
22 rooms with multi-channel color TV, Telephone, 24 hour running hot & cold shower,
deluxe rooms with AC and mini-bar. Annapurna range is directly visible from its deluxe
room.
Hotel Anand has professional, experienced & family management. It is a part of Batas
Organisation; however, the management is being handed over to an independent team of
professional. It has been serving its customer since 1989 AD.
It has its own restaurant and Bar with experienced chefs that conjure delicious flavors and
courteous waiters, who make your dining experience perfect. It serves Indian, Nepalese,
Chinese and Continental cuisine. The hotel even has a rooftop garden where the
panoramic beauty of Annapurna Range can be easily viewed.


viii.   Trithunga Tours & Travels Pvt. Ltd.
Trithunga Tours and Travels Pvt. Ltd offers you with an amazing service in the business
of travel and tourism including Vehicle Rental facility. The company provides you an
opportunity to explore fun, beautiful sights and make tension free tour anywhere in
Nepal. We offer the absolute perfect way for each and every person to enjoy the unique
and magical nature of Pokhara. We cater to all types of tours for every pocket, budget and
taste, either for individual, groups or corporate clients.


We design day tours to surrounding attractions, extended tours and customized tours to fit
your travel dreams. We have a large fleet of vehicles which include Toyota Prado, Toyota
Land Cruiser, Land Rover, Suzuki cars, Fiat cars, Toyota Coaster mini bus, Nissan
Civilian mini Bus, Hino Buses etc. The progress achieved by our company since its
inception, 1997, could not have been possible without the strenuous efforts done at all
levels in our organisation and professional approach and systematic working style
adopted by a strong work force of 24 well trained employees at present. Company's
assets, expertise and strong position in the market gives us an edge to handle any volume

                                              17
of business ethically and with professionalism. Our past performance in terms of
customer satisfaction and our focus to provide the best possible experience puts us in the
category of top tour operators in Pokhara.


 ix.   ASB Investment Pvt. Ltd
ASB Investment is a leading company of used vehicles Buy, Sale & Exchange, its Trade-
in center at Nayabazar, Pokhara, established on 2002. Pokhara conducts the business of
used cars. It helps customers in getting true value of their used cars. It is also a dealer of
Cherry Vehicles for Gandaki and Dhaulagiri region.


2.7 Organization Design & Structure
Organization design may involve strategic decisions, but is properly viewed as a path to
effective strategy execution. The design process nearly always entails making trade-offs
of one set of structural benefits against another. More powerful change happens when
there are clear design objectives driven by a new business strategy or forces in the market
that require a different approach to organizing resources.


The organizational structure of Batas Organization can be shown as follows:




                                             18
Chairman




                                          Managing
                                          Director




                                          Executive
                                           Director



                 Account                    Human                    Sales
                Department                 Resource               Department
                   Head                      Head                    Head




2.8 Organization Performance
Organizational performance comprises the actual results of an organization as measured
against its intended goals or objectives. Organizational performance encompasses three
specific areas of firm outcomes:
      Financial performance (profits, return on assets, return on investment, etc.)
      Product market performance (sales, market share, etc.)
       Shareholder return (total shareholder return, economic value added, etc.)


The following points can be given in this regard:
      The firm is earning moderate level of profit which is capable to satisfy its
       shareholders.
      Customers are satisfied with doing business with Batas Organization.

                                            19
   The organization is sponsoring various events and programs organized in the
       Pokhara and surrounding area.
      Employees are satisfied with salary and benefits provided by the organization.
      The company is able to meets its short-term and long-term obligations.
      Sales quantity and sales revenue are increasing annually.


2.9 SWOT Analysis
The acronym SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
Internal environment is analyzed to maximize strengths and minimize weaknesses.
External environment is analyzed to exploit any possible opportunities and to neutralize
threats. Thus, the objectives of SWOT analysis is to provide a framework to reflect
organizational capabilities to avail opportunities or to overcome threats presented by the
environment. Every company has their strengths, weaknesses, opportunities, and threats.
The SWOT analysis of Batas organization is as follows:


2.9.1 Strengths
The strengths of Batas Organization are as follows:
      Brand image
      Well known organization for automobile distributor
      Located in Nayabazar, accessible and safe place for everybody
      Better network with different social and business organizations
      Good Organizational culture
      Strong economic background
      Qualitative service at reasonable prices
      Skilled, hardworking, qualified and honest employee


2.9.2 Weaknesses
The Weaknesses of Batas organization are as follows:
      Banks as the major source for the loan, so the organization has to be dependent on
       the banks.


                                            20
   No equal rights for the employees to participate on decision making except the
       top level of management.
      Rights and duties of the organization is centralized which makes the employee
       dismotivated.


2.9.3 Opportunity
The Opportunities of Batas organization are as follows:
      International competitiveness.
      Expansion of business to extent of manufacturing the vehicles with own brand
       name.
      Opportunity of alliance or partnership with the national and international
       companies.
      With the strong financial background it can also open the banks, finances or
       cooperatives in new future.


2.9.4 Threats
The Threats of Batas organization are as follows:
      Competitive market.
      If no of bad debts increases it will be threats to the organization.
      Volatile nature of technology and system management can also be threats to the
       organization.
      Increased in interest rates of banks and finances.
      Change in the policy of NRB
      Unstable political situation




                                             21
CHAPTER III
               JOB PROFILE & ACTIVITIES PERFORMED


3.1 Activities Performed in the Organization
I got an opportunity to do my internship in one of the leading Automobile distributers in
Nepal, Batas Organizations. The duration for the internship was eight weeks. I was
assigned in the sales department of ASB Automobiles and Batas Automobiles. I got the
chance to learn many things relating to sales, marketing, dealing with customers,
handling telephone queries and many other customer related issues in the organization. I
have performed different activities during my internship period. Different activities that I
have performed are as follows:


      Dealing Customers
       Customer dealing was the major activity that I performed during the internship
       program. I had to make regular oral product presentation to the customers.
       Product presentation included the brief information about product features, prices,
       warranty policy, service after sales, resale value etc. I had to regularly handle
       customer queries and complaints.


      Document Preparation
       I had to prepare the essential documents .I was given the task of preparing
       necessary copies of insurance policy, bill book, citizenship certificate, VAT bill,
       warranty policy etc.


      Marketing Activities
       During the internship program, I along with my supervisor visited Prithivi
       Narayan Campus and Pokhara Engineering College to distribute the brochures of
       TVS Wego, RTR 180, RTR 160, Star City etc.




                                            22
   Customer Follow up
       Occasionally, I was given the task of following up customers through telephone.
       I had to call the customers to pay the remaining installments, to register the
       vehicle ownership, to inform them about the arrival of booked vehicles, to obtain
       necessary feedback etc.


      Billing Customers
       I had to bill the customers quite frequently. I had to fill the delivery sheet of the
       vehicles as well as the cash voucher. The samples of delivery sheet and cash
       voucher can be found in the appendix section.


      Data Entry
       During my internship program, I had to enter the purchase and sales data using
       MS excel. The purchase and sales data included the name of customers, their
       addresses, engine number of vehicle, chasis number of vehicle, date of purchase
       and sales, type of model, colour of model etc.


      Collecting Payments
       In the case of hire purchase i.e. financing I had to visit various finance companies
       and co-operative society to collect the necessary payments of the vehicles.


      Use of email and Internet
       I have used the email and internet services to receive various documents of the
       business. The L/C related, insurance related document, custom related documents
       etc. are effectively and efficiently transmitted through the use of IT.


3.2 Problems Solved
  The following given points can be presented in this regard:
      Assisting sales volume rise
       During my eight weeks internship period, there was rapid increase in the sales
       volume of TVS Wego. More than 200 Wego Scooters were sold during that

                                            23
period. In that period, Wego became the largest selling scooter (i.e. 58) in a single
       day in Pokhara valley.


      Customer profile preparation
       Customer profile is an integral part in any organization. A customer profile details
       customer name, address, contact number, age, choice of model, type of purchase
       etc. So, I prepared the customer profile both in the computer as well as manually
       in the customer info register.


      Proper filing and reference
       I have made the filing procedures of the firm by making them easy accessible and
       less time consuming and at the same time I have applied the approach of making
       Xerox copy of important document to keep them as reference for the future.


3.3 Intern's Key Observation
From the internship at Batas Organization I got the chance to apply my theoretical
knowledge in the real business world practice. There, I have learnt many things that are
very practical and useful in order to run a business. During my internship, I have
observed the following things at Batas Organization.

      Good relation among the employees.
      Employees are very cooperative to each other.
      Employees are always ready to do what they are asked to do.
      All staffs are positive to the interns and they are ready to make us learn about the
       operation of the organization.
      Internal auditing is separately done.
      Proper Communication between the employees and top level management.
      HR policies are being made regarding different HR related practices.
      Regular back-up of computer data.




                                               24
CHAPTER IV
                      LESSONS LEARNT & FEEDBACK


4.1 Key Skills & Attitudes Learnt
4.1.1 Key Skills Learnt
Skill is the learned capacity to carry out pre-determined results often with the minimum
outlay of time, energy, or both. Following given are the specific skills I have learned in
the organization as an intern.


      Time management
       I have learned the way of time management during my internship period such as
       which activities of the jobs should be prioritized , which job is to be done at time,
       when to reporting and many more.


      Knowledge of accounting software SWASTIK
       I have learned the skill of using the accounting software SWASTIK to entry
       purchase and sales transactions, to generate report from that software, to create
       new accounts, to edit the entries made earlier, to make the format different types
       of vouching documents etc.


      Ms Office application
       Throughout my internship I have used the MS office package for conducting
       various activities. I have used the MS EXCEL to record purchase and sales data. I
       have used the MS WORD to make various types of letters and prepare various
       sales reports and many others.


      Proper filling and Indexing
       Practically I obtained the basic skills of proper filling and indexing to record the
       reference of needed documents such as delivery letter, insurance policy, warranty
       policy etc.


                                            25
   Dealing with various stakeholders
       This is the major and valuable skill I have learned during my internship period. I
       have learned how to deal with customers, subordinates, supervisor, bosses and
       banking personnel to carry out the day to day activities effectively and efficiently.


4.1.2 Attitudes Learnt
      Discipline
       Discipline to follow the organizational rules and regulations, norms and values are
       very much important for effectiveness and efficiency in job performance. A
       disciplined employee can add value to the organizational resources very well. I
       have realized the various kinds of disciplined behaviors when working as an
       intern in the Bats Organization.


      Punctuality
       Punctuality gains respect in almost any place but it is essential in the workplace.
       Being on time says a lot about you and how you feel about your company and
       your colleagues. Understanding the importance of punctuality can go a long way
       in helping you increase your value to your company and climb the career ladder.
       Punctuality is very much important for customer satisfaction, good relationship
       with boss, and to fulfill the job duties on time.


      Cooperation
       Cooperation between employees is very much needed in the organization for
       better   performance.     Without     proper    cooperation   and    communication
       organizational success cannot be imagined in this age of integrated business
       scenario. Cooperation between the colleagues can enhance and enrich the job
       performance.




                                             26
4.2 Feedback to the Organization
  Batas organization in comparison to other vehicle dealers in Pokhara are the most
  organized, largest and customer oriented company. Although this company is a leading
  automobile dealer company in Pokhara, it still needs to improve in certain aspects. I
  had a good time with the organization’s management, employees and other concerned
  parties. I learned various attitudes and skills during my internship which is not
  possible without the guidance and cooperation of the above mentioned parties. Based
  on my functioning, observation and intuition the following given feedback can be
  provided to the organization.


      Essence of Central Marketing Department
       The marketing effort made by Batas organization is good but not enough to win
       the market. First of all a central marketing department is very necessary in a
       company like this to follow the market and keep a close eye to competitor’s
       moves.


      Customer Dealing Capabilities
       I feel that the company needs to improve in the sales person’s dealing capabilities
       with the customers. Through observation in the showroom, it seems that the
       company can improve their sales person dealing capabilities through hiring
       personnel educated in the marketing background and by providing regular sales
       training and role modeling among the employees.


      Clear hierarchy
       There is no clear hierarchy and sometimes employees are confused about their
       roles and responsibilities. So a proper hierarchical system should be developed in
       Batas Organization.




                                           27
   Hiring of more external person in high level management
    Since Batas Organizations a family based business, the owners are themselves in
    the high level management. Some independent experts from outsider should also
    be hired in top management level for the smooth operation of business.


   Delegation of authority
    I have observed that all the decisions in the organization are made by the owner
    themselves. Even the small decisions are made by the owner of the organization.
    Delegation of authority in certain aspect and participation of the employees in the
    board meeting to some extent can be fruitful for the organization and at the same
    time it also motivates the employees.


   Proper use modern tools and IT
    Proper use of modern tools and information technology can enhance the
    organizational performance and effectively and efficiently achievement of
    objectives. The following points can be suggested.
        Computers and other equipments which are properly health and safety
             considered.
        Proper use of e-mail and internet services
        Use of e- banking facilities
        Development of user friendly company website
        First aid kits and fire extinguisher
        Installment of suggestion boxes


   Other Recommendations
    The following recommendations can be made for the organization in addition to
    above:
        The reception office is quite back. It should be in front of the organization.
        Advertisement regarding different vehicles should be displayed in the
             bigger screens.
        Essential trainings on driving should be given to staffs.

                                        28
 Establishment of private discussion room, waiting lounge, kid’s zone,
               refreshments, updated price boards etc.
             Appropriate dress code is needed.


4.3 Feedback to the College/University
Internship is the most valued program of MBA to enhance and enrich the practical
managerial skills and other technical skills needed to manage business organization
effectively and efficiently. There should be proper coordination and cooperation between
the student, concerned business firm, and the concerned college to achieve the objectives
of the internship program.


Internship is an opportunity to observe, learn and understand the corporate culture,
acquire knowledge and skills in the respective field which helps the students in their
further career development. College plays an important role in the internship of the
students. Colleges work as facilitator or mediator between the students and the
organizations for conducting the internship program. But however in most of the cases
students themselves search organizations for the internship. On the basis of my
experience, I would like to give following feedback to Pokhara University School of
Business.


      Guidance to students before going to internship
       It will be fruitful for the students if they are given the necessary counseling before
       going into the internship program regarding the needed skills, disciplinary actions,
       format to record daily activities and jobs done etc. Internship management
       committee should ask the students about their interested field of internship and
       should suggest different organizations according to their interests.


      Visit the organization during internship period
       It can be advised to internship management committee to visit the concerned
       business organization once or twice during the internship period. It will motivate
       the student and organization will also positively assign the jobs to the intern. The

                                            29
committee should contact students regularly, take feedback from the students and
    help students if they are facing any problems during the internship period.


   Proper format to record the daily activities

    College should provide the specific format for the recording of day to day jobs
    activities during the internship period so that it will help in making standard
    report and it also help to identify the needed skills and other managerial practices
    in the written form.




                                        30
References


Pant P.R. (2009). Social Science Research and Thesis Writing. Kathmandu, Nepal.
      Buddha Academic Publishers and Distributers Pvt. Ltd.


www.batasorganization.com.np




                                        31

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All batas internship report

  • 1. A STUDY ON AUTOMOBILE DISTRIBUTER IN NEPAL: BATAS ORGANIZATION AN INTERNSHIP REPORT Submitted To Internship Evaluation Committee School of Business Pokhara University In the partial fulfillment of the requirements for the degree of Masters of Business Administration Submitted By Bijay Karmacharya Roll No. 03/ 2011 Pokhara March, 2013 1
  • 2. Acknowledgement It is a matter of great pleasure for me to acknowledge all the people who helped me for the successful completion of this Internship Report on the topic “A STUDY ON AUTOMOBILE DISTRIBUTER IN NEPAL: BATAS ORGANIZATION" as per the requirement of the 5th trimester of the syllabus provided by Master of Business Administration, Pokhara University. First of all, I would like to express my heartfelt gratitude and thanks to Mr. Amrit Banstola for giving proper guidance and support during this report writing. Also, I would like to thank all the faculty members of Pokhara University for providing necessary documents and resources needed during the report. I would also like to thank Mr. Bishowmani Bhandari, Human Resource Manager of Batas Organization, for providing all the necessary information and documents needed for this report. I also offer thanks to the staffs of the company Mr. Santosh Pokhrel, Mr. Samayam Thapa, Mr. Rajanesh Bhurtal, Mrs. Aarati Gurung, Ms. Saru Sunar and Roshan Poudel for their constant help and cooperation which made my internship period very fruitful and memorable. Thanks are due to authors of books, journals and articles that were consulted in course of the preparing this report. I would also like to thanks all my friends, who helped me throughout the report, and seniors for their valuable help and suggestions during this project report writing. I am solely responsible for the errors in this report and any constructive criticism is warmly welcomed for the betterment. Bijay Karmacharya 5th Trimester MBA School of Business Pokhara University 2
  • 3. Table of Contents Acknowledgement .............................................................................................................. 2 CHAPTER I ........................................................................................................................ 7 INTRODUCTION .............................................................................................................. 7 1.1 Background ............................................................................................................... 7 1.2 Objectives of Internship ............................................................................................ 8 CHAPTER II ....................................................................................................................... 9 ORGANIZATION PROFILE ............................................................................................. 9 2.1 Description of the Organization ................................................................................ 9 2.2 Vision and Mission of the Organization ................................................................... 9 2.3 Core Values of the Organization............................................................................. 10 2.4 Areas of work .......................................................................................................... 11 2.5 Major market and customers ................................................................................... 11 2.6 Product and Services of the Organization ............................................................... 12 2.7 Organization Design & Structure............................................................................ 18 2.8 Organization Performance ...................................................................................... 19 2.9 SWOT Analysis ...................................................................................................... 20 2.9.1 Strengths .......................................................................................................... 20 2.9.2 Weaknesses ...................................................................................................... 20 2.9.3 Opportunity ...................................................................................................... 21 2.9.4 Threats.............................................................................................................. 21 CHAPTER III ................................................................................................................... 22 JOB PROFILE & ACTIVITIES PERFORMED .............................................................. 22 3.1 Activities Performed in the Organization ............................................................... 22 3.2 Problems Solved ..................................................................................................... 23 CHAPTER IV ................................................................................................................... 25 LESSONS LEARNT & FEEDBACK .............................................................................. 25 4.1 Key Skills & Attitudes Learnt................................................................................. 25 4.1.1 Key Skills Learnt ............................................................................................. 25 3
  • 4. 4.1.2 Attitudes Learnt ............................................................................................... 26 4.2 Feedback to the Organization ................................................................................. 27 4.3 Feedback to the College/University ........................................................................ 29 References ......................................................................................................................... 31 4
  • 5. List of Tables Table Title Page 1. Products & Services of the Batas Organization 6 5
  • 6. Summary Sheet of Internship Name of Intern: Bijay Karmacharya Internship Period: Eight Weeks Date of internship Period: 21st October, 2012 to 14th January, 2013 Organization’s Name: Batas Organization Department's Name: Sales Department of ASB Automobiles and Batas Automobiles Organization’s Location: Naya Bazaar, Pokhara Major Activities: Documentation work: - Preparing necessary copies of insurance policy, bill book, citizenship certificate, VAT bill, warranty policy etc. Customer Service: - Response to customer’ queries and give them required information regarding the product. Filing and indexing of various documents. Other Activities:  Regular discussion with internship supervisor on different matters  Learning to use business software called SWASTIK  Calling and Billing customers 6
  • 7. CHAPTER I INTRODUCTION 1.1 Background MBA program includes the mixture of the theoretical as well as practical knowledge. With the key intention to produce professional managers, MBA has been able to establish itself as a superior platform among different programs of the entire management faculty. It rendered the great opportunity to the student to develop their skill through practical knowledge. Under the course of PU, the student of MBA have to perform internship program for 8 weeks in any organization (i.e. financial, manufacturing or service related) recommended by college or selected by student themselves. It was a remarkable experience and the only way to expose ourselves, our knowledge and skills so that we could set our mind for real job market and create opportunity for us in the real job market. The internship program gives the student a golden chance to develop their skill and knowledge in different fields and to gain real life experience by working in an organization as a trainee. Such program helps the student to develop their career in a new way. Internship is a practical section of the MBA course which is mainly targeted at giving the practical exposure to the students who have acquired the plenty of theoretical knowledge in the related field of the study. The students are opportune to participate into the organizations to learn and solve the real life problems and develop the knowledge and skills they have learned. Similarly, Internship is an opportunity to observe, learn and understand the corporate culture, acquire knowledge and skills in the respective field which helps the students in their further career development. Internship provides the main opportunity to understand how the knowledge acquired through the lectures, group discussion and formal study is applied in the real working situation. 7
  • 8. Through the provision of the internship, each student’s interpersonal skills and communication skills are highly developed to sustain freely in this era. To cope with the changing environment internship is a platform for gaining greater knowledge to perform effectively with working experience. As a whole, internship teaches us a corporate culture, develops our public relationship and provides us an excellent working experience. In order to fulfill the requirement of the course, I was assigned to work as an intern at Batas Organization, Nayabazar Pokhara. This internship report mentions the various working experience on real field. I have done my internship in Batas Organization for eight weeks. 1.2 Objectives of Internship Internship plays a vital role in gaining practical knowledge and in developing our confidence level. Objective of our work is to gain sufficient knowledge about working system of the organization. Thus, internship is done to develop our coping ability in the organization where we work. The main objectives of internship are:  To gain practical knowledge and exposure in the automobile industry.  To understand the major functions along with products and services of the organization.  To analyze the practical implication of theoretical knowledge acquired during the MBA program.  The partial fulfillment of the requirement for the degree of Master in Business Administration. 8
  • 9. CHAPTER II ORGANIZATION PROFILE 2.1 Description of the Organization Batas Organization is one of Nepal’s successful and upcoming organizations. The organization is a forefront runner in Automobiles, Finance, Investment & Remittance, Energy, Travel & Tourism and Retail Business having head quarter in Pokhara and corporate office in Kathmandu. Mr. Ananda Raj Batas is the Chairman of the organization. Batas Organization is maintaining the vision of true corporate culture, building global enterprise, proactive innovation, consumer focused and teamwork which have leaded this Organization to its destiny to contribute national economy and beyond.
 This Organization was initially set up in by Shree Ram Prasad Batas with a view to initiate corporate culture outside the capital of the country in the vivacious city of Pokhara. Today, after 1969 AD 40 years, Batas Organization has grown several subsidiary companies with a strong corporate culture, with a countrywide sales network and highly skilled employees led by competent management team. Batas Organization has successfully made its mark as a competitive business house within very short period of time. Three brothers are running the owned profit making companies, professionally & independently with the Value's of BATAS organization. 2.2 Vision and Mission of the Organization The vision of Batas is " The organization of values, partnerships, and results; growing organically and responsibly to create a distinguished space in the business spectrum". The Mission of Batas organization can be pointed as follows:  Apply hospitality based approach in all customer interfaces  Provide only the appropriate quality products that a customer actually needs  Be genuine in everything we do  Grow with Customer 9
  • 10. 2.3 Core Values of the Organization Batas Organization has adopted a set of core values. These core values are:  Integrity - Its strength and character as an Organization begins with each of us as individuals. We are committed to honesty in our dealings with each other and our customers, trustworthiness in our conduct and responsibility in our word and our deeds.  Employees - For Batas employees are essential to our success. Our goal is to treat them with respect and dignity and support them in reaching their full potential.  Initiation - Batas take extra initiatives to exceed expectations at all levels and improve continuously.  Agility - Batas organization are agile in responding to our customer needs and changes in our environment for continuous improvement.  Commitment & Reliability - They are fully committed to serve our internal and external customers in the most reliable way.  Team Work - We believe that teamwork is the key to success.  Efficiency - It strive to maximize efficiency in everything we do.  Excellence - It have a passion for excellence and being the best.  Ethics - It believe that ethical practices are essential for the long term sustainability of the Organisation.  Customer Service - Each of Batas operating companies is dedicated to providing high-value products and services to its customers at a fair price. 10
  • 11. Environmental Sensitivity - The Company has an obligation to operate in a manner which is environmentally responsible. 2.4 Areas of work Batas aims at contributing to the national economy by expanding & enhancing its services. An ever growing organization, the organization is also always evolving to keep up with the changing needs of the customers. Batas believe in synergy – “the power of combined efforts”. Batas grow together with their clients, stakeholders and customers by providing them with the best Batas can offer. The satisfaction of customers is what inspires Batas to do best. Batas envisages of becoming an exceptional Organization. Batas has a strong foundation of 14 subsidiaries companies focusing on following business.  Automobiles  Finance & Investments  Energy  Travel & Tourism  Trading Business  Remittance  Real Estate 2.5 Major market and customers The major market of Batas Organization is Kaski, Syangja, Gorkha, Lamjung, Manang, Baglung, Tanahun and Beni. Sales persons visit these districts for marketing activities. Sales persons are divided into the different markets according to districts. Batas Organization has different types of customers according to the product category such as middle class people for TVS bikes and scooter, higher class people for Fiat, Suzuki cars, Hyosung bikes and mainly entrepreneurs for Mahindra jeeps, pickups and Scorpio jeeps. 11
  • 12. 2.6 Product and Services of the Organization Batas organization has investment portfolio in the different sectors such as Automobiles, Finance & Investments, Hydroelectricity, Travel & Tourism and Remittance. Therefore the products of Batas Organization are related to various investment portfolios. The Batas organizations focus only on the trading, banking sectors and service sectors. The different companies under Batas Organization and their brief introduction are as follows: Table 1: Products & Services of the Batas Organization Company Products Estd. Location Batas Brothers Distributor of genuine spare parts of all 1997 Pokhara products dealt by our company. ASB Automobiles Authorized dealer of Mahindra tractor, 1995 Pokhara TVS motorcycle for Dhaulagiri and Gandaki zone. UDR Auto Authorized service center of all products 2006 Pokhara Engineering dealt by our company. BATAS Investment Refinancing of Automobiles 2003 Pokhara Pvt. Ltd Ram Set Investment Refinancing of Automobiles 2006 Pokhara Pvt. Ltd Trithunga Trading Retailing of Tyres, battery and lubricants 2006 Pokhara Concern Pvt. Ltd BATAS Automobiles Authorized dealer of Suzuki vehicles for 2009 Pokhara Gandaki & Dhaulagiri zone. Hotel Anand A deluxe tourist Hotel 1991 Pokhara Trithunga Tours and Rental Service of car & buses for tourist 2007 Pokhara Travels Pvt. Ltd 12
  • 13. i. Batas Brothers Batas Brothers is the authorized distributor of Suzuki, Mahindra & Mahindra, TVS, FIAT, and Cherry Spare Parts at Pokhara. In addition to genuine spare parts, the company deals with Castrol Lubricants, Valvo line Lubricants, NBC Bearing, Globatt Batteries, TATA Hand tools, JK Tyre, Bridgestone Tyre, and Car Accessories. Started in the year 1997 with the initial capital of NRS 35 Lakhs, registered under the HMG Department of Commerce, As per Private Firm Registration Act, 2014 is owned by the Director, Mr. Shanta Raj Batas. The impressive price range and customer-friendly services have made Batas Brothers a renowned spare parts dealer in the Western region. Batas Brothers is the unrivaled market player in Pokhara capable of shipping any large quantity within the short span of time with a highest standard of quality on most affordable/competitive prices. The quality of products, timely deliveries, value for money and excellent customer service has helped it long lasting business relationship and win over clients from all parts of Western region. It provides a variety range of services mainly concerned with customer satisfaction. ii. ASB Automobiles ASB Automobiles is the authorized dealer of Mahindra& Mahindra's Tractors and 2 Wheelers of TVS Brand for Gandaki & Dhaulagiri Zones of Western Region. ASB Automobiles provides 3S support to its customer since 1997 and is one of the leading auto houses in Pokhara region. Quality of service is of prime importance to it; be it pre- sale or post-sale. Pre-sale the company ensures that their staffs are at their courteous best. It ensures that all the staffs are well-trained, and that they can answer any query you may have. The company believes in building a very strong bondage with its customers & providing services up to optimum. The TVS Bike is the perfect example of how technology features are aimed at providing value to customer. Matching features and offering enticing prices is a top priority for the TVS Bike manufacturer. TVS bike prices are therefore the best in the category and 13
  • 14. despite the low pricing, the quality is not tampered with. Unmatched quality, great mileage and enticing discounts make the TVS Bikes a great buy. Mahindra Tractors, the farm equipment division of Mahindra & Mahindra, builds and sources tractors that are sold worldwide across six continents. Mahindra is also among the top three tractor manufacturers in the world. Mahindra has a huge consumer base in India, China and America and a growing base in Australia. Mahindra Tractors is number one in sales in India - the largest tractor market in the world and it has been the market leader since 1983. iii. UDR Auto Engineering UDR Auto Engineering is located at a prime location of Pokhara, Nayabazar-9. It is an authorized service center of two wheelers and four wheelers of Mahindra & Mahindra, Suzuki, FIAT, Cherry, TVS and Hyosung. If you are looking for premium automotive service and you demand real value for your hard earned money, you need not look any farther. At UDR, the company is known for outstanding customer service, getting the job done right and for standing behind our work, be it the parts it recommends, the workmanship we perform or the commitments it makes. In addition, a very well equipped garage and a reputation for tackling even the most difficult diagnostic challenges set UDR apart from the competition. The company takes the privilege of offering maintenance for more than 7000 vehicles every year. Integrity, hard work and long hours are the backbone of the business means to raise the loyalty and respect of the increasing clientele. Performing its own repairs to the core is what it believes in so that there could be hardly any of our work to the outside sources. As a result, it operates one of the best equipped independent repair shops in the city. Equipment include Injector Cleaner, Digital Tyre Inflator, Paint Booth with Heating System, Special Diagnosis tool for Suzuki range vehicles(scanner), Universal OBD III scanner, Pneumatic Power Guns, Spark plug cleaners, Pneumatic two post lifts and many more. We have couple of Washing Bay & Quick Bay each and 7 Maintenance Bay. 14
  • 15. The company offers a spacious, comfortable waiting area with a variety of popular magazines, newspaper, television and WIFI. We are also within the walking distance of a variety of shopping outlets. Total of 54 well trained technical staffs strive hard on a consistent basis where the emphasis is more towards benefit to the customers. iv. BATAS Investment Company Pvt. Ltd. Since 2003, Batas Investment has helped more than ten thousand customers with their vehicle financing needs. The company offers fast, on-spot financing at competitive rates and terms to make your car and bike shopping experience as easy as possible. The company wants to make sure that we can help your dream of owning your favourite car and bike come true, in the easiest and most convenient manner. At Batas Investment, the company wants to bring every Nepali closer to their dreams. So whether you are a student who wants his first two-wheeler or a transporter that requires commercial vehicles or a farmer that needs a tractor, Batas Investment has a loan to suit customer needs. v. Trithunga Trading Concern Since the start of its business, the company has given top priority to providing customer oriented, high-quality products and services as an operating foundation. The company is committed to improving product and service quality from the customer's viewpoint with the aim of maintaining and enhancing customer's trust, confidence and satisfaction. Trithunga Trading is committed to high quality product & service & it has vast experience in the marketing of Tyre & Lubricants. We have wide network to carry out the retail business. The company deals  Globatt batteries- Dealer for Gandaki, Narayani & Lumbini Zones  Castrol Lubricants- Dealer for Gandaki & Dhaulagiri Zones  Valvoline Lubricants- Dealer for Gandaki & Dhaulagiri zones  JK Tyre- In and around Pokhara valley 15
  • 16. Beside these, Trithunga Trading specialize in dealing  Fire Extinguisher equipments  Generators  Battery chargers  Automobiles  Inverters & Solar Batteries. vi. Batas Automobiles It has been a great journey for BATAS Automobiles, started in 1995 with Suzuki with sheer dedication and willingness to serve their customer to the best. Batas Automobiles has attained a place of eminence and honour in the market. Batas Automobiles is handling the entire range of four wheeler products of Suzuki brand in Western region of Gandaki and Dhaulagiri zones. Thanks to a young and enthusiastic team of Batas Automobiles which today has to its credit of registering high number of sales in the Western region. This is evident enough of our focus for serving our customers to their satisfaction without compromising on quality. For excellent sales and creditability among Suzuki users in Nepal, the dealership was honoured with various and number of awards for Best Dealer, registering high number of sales and many others. Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific. It is only sheer grit and determination to develop a customer centric strategy that has enabled to build a solid reputation over the years. 16
  • 17. vii. Hotel Anand Pvt. Ltd. Hotel Anand is situated at the center area of Pokhara City - 5 minutes drive from Airport, walking distance from bus station. Another striking feature associated with Hotel Anand is the close proximity of markets and beautiful places of Pokhara. It offers its decorated 22 rooms with multi-channel color TV, Telephone, 24 hour running hot & cold shower, deluxe rooms with AC and mini-bar. Annapurna range is directly visible from its deluxe room. Hotel Anand has professional, experienced & family management. It is a part of Batas Organisation; however, the management is being handed over to an independent team of professional. It has been serving its customer since 1989 AD. It has its own restaurant and Bar with experienced chefs that conjure delicious flavors and courteous waiters, who make your dining experience perfect. It serves Indian, Nepalese, Chinese and Continental cuisine. The hotel even has a rooftop garden where the panoramic beauty of Annapurna Range can be easily viewed. viii. Trithunga Tours & Travels Pvt. Ltd. Trithunga Tours and Travels Pvt. Ltd offers you with an amazing service in the business of travel and tourism including Vehicle Rental facility. The company provides you an opportunity to explore fun, beautiful sights and make tension free tour anywhere in Nepal. We offer the absolute perfect way for each and every person to enjoy the unique and magical nature of Pokhara. We cater to all types of tours for every pocket, budget and taste, either for individual, groups or corporate clients. We design day tours to surrounding attractions, extended tours and customized tours to fit your travel dreams. We have a large fleet of vehicles which include Toyota Prado, Toyota Land Cruiser, Land Rover, Suzuki cars, Fiat cars, Toyota Coaster mini bus, Nissan Civilian mini Bus, Hino Buses etc. The progress achieved by our company since its inception, 1997, could not have been possible without the strenuous efforts done at all levels in our organisation and professional approach and systematic working style adopted by a strong work force of 24 well trained employees at present. Company's assets, expertise and strong position in the market gives us an edge to handle any volume 17
  • 18. of business ethically and with professionalism. Our past performance in terms of customer satisfaction and our focus to provide the best possible experience puts us in the category of top tour operators in Pokhara. ix. ASB Investment Pvt. Ltd ASB Investment is a leading company of used vehicles Buy, Sale & Exchange, its Trade- in center at Nayabazar, Pokhara, established on 2002. Pokhara conducts the business of used cars. It helps customers in getting true value of their used cars. It is also a dealer of Cherry Vehicles for Gandaki and Dhaulagiri region. 2.7 Organization Design & Structure Organization design may involve strategic decisions, but is properly viewed as a path to effective strategy execution. The design process nearly always entails making trade-offs of one set of structural benefits against another. More powerful change happens when there are clear design objectives driven by a new business strategy or forces in the market that require a different approach to organizing resources. The organizational structure of Batas Organization can be shown as follows: 18
  • 19. Chairman Managing Director Executive Director Account Human Sales Department Resource Department Head Head Head 2.8 Organization Performance Organizational performance comprises the actual results of an organization as measured against its intended goals or objectives. Organizational performance encompasses three specific areas of firm outcomes:  Financial performance (profits, return on assets, return on investment, etc.)  Product market performance (sales, market share, etc.)  Shareholder return (total shareholder return, economic value added, etc.) The following points can be given in this regard:  The firm is earning moderate level of profit which is capable to satisfy its shareholders.  Customers are satisfied with doing business with Batas Organization. 19
  • 20. The organization is sponsoring various events and programs organized in the Pokhara and surrounding area.  Employees are satisfied with salary and benefits provided by the organization.  The company is able to meets its short-term and long-term obligations.  Sales quantity and sales revenue are increasing annually. 2.9 SWOT Analysis The acronym SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Internal environment is analyzed to maximize strengths and minimize weaknesses. External environment is analyzed to exploit any possible opportunities and to neutralize threats. Thus, the objectives of SWOT analysis is to provide a framework to reflect organizational capabilities to avail opportunities or to overcome threats presented by the environment. Every company has their strengths, weaknesses, opportunities, and threats. The SWOT analysis of Batas organization is as follows: 2.9.1 Strengths The strengths of Batas Organization are as follows:  Brand image  Well known organization for automobile distributor  Located in Nayabazar, accessible and safe place for everybody  Better network with different social and business organizations  Good Organizational culture  Strong economic background  Qualitative service at reasonable prices  Skilled, hardworking, qualified and honest employee 2.9.2 Weaknesses The Weaknesses of Batas organization are as follows:  Banks as the major source for the loan, so the organization has to be dependent on the banks. 20
  • 21. No equal rights for the employees to participate on decision making except the top level of management.  Rights and duties of the organization is centralized which makes the employee dismotivated. 2.9.3 Opportunity The Opportunities of Batas organization are as follows:  International competitiveness.  Expansion of business to extent of manufacturing the vehicles with own brand name.  Opportunity of alliance or partnership with the national and international companies.  With the strong financial background it can also open the banks, finances or cooperatives in new future. 2.9.4 Threats The Threats of Batas organization are as follows:  Competitive market.  If no of bad debts increases it will be threats to the organization.  Volatile nature of technology and system management can also be threats to the organization.  Increased in interest rates of banks and finances.  Change in the policy of NRB  Unstable political situation 21
  • 22. CHAPTER III JOB PROFILE & ACTIVITIES PERFORMED 3.1 Activities Performed in the Organization I got an opportunity to do my internship in one of the leading Automobile distributers in Nepal, Batas Organizations. The duration for the internship was eight weeks. I was assigned in the sales department of ASB Automobiles and Batas Automobiles. I got the chance to learn many things relating to sales, marketing, dealing with customers, handling telephone queries and many other customer related issues in the organization. I have performed different activities during my internship period. Different activities that I have performed are as follows:  Dealing Customers Customer dealing was the major activity that I performed during the internship program. I had to make regular oral product presentation to the customers. Product presentation included the brief information about product features, prices, warranty policy, service after sales, resale value etc. I had to regularly handle customer queries and complaints.  Document Preparation I had to prepare the essential documents .I was given the task of preparing necessary copies of insurance policy, bill book, citizenship certificate, VAT bill, warranty policy etc.  Marketing Activities During the internship program, I along with my supervisor visited Prithivi Narayan Campus and Pokhara Engineering College to distribute the brochures of TVS Wego, RTR 180, RTR 160, Star City etc. 22
  • 23. Customer Follow up Occasionally, I was given the task of following up customers through telephone. I had to call the customers to pay the remaining installments, to register the vehicle ownership, to inform them about the arrival of booked vehicles, to obtain necessary feedback etc.  Billing Customers I had to bill the customers quite frequently. I had to fill the delivery sheet of the vehicles as well as the cash voucher. The samples of delivery sheet and cash voucher can be found in the appendix section.  Data Entry During my internship program, I had to enter the purchase and sales data using MS excel. The purchase and sales data included the name of customers, their addresses, engine number of vehicle, chasis number of vehicle, date of purchase and sales, type of model, colour of model etc.  Collecting Payments In the case of hire purchase i.e. financing I had to visit various finance companies and co-operative society to collect the necessary payments of the vehicles.  Use of email and Internet I have used the email and internet services to receive various documents of the business. The L/C related, insurance related document, custom related documents etc. are effectively and efficiently transmitted through the use of IT. 3.2 Problems Solved The following given points can be presented in this regard:  Assisting sales volume rise During my eight weeks internship period, there was rapid increase in the sales volume of TVS Wego. More than 200 Wego Scooters were sold during that 23
  • 24. period. In that period, Wego became the largest selling scooter (i.e. 58) in a single day in Pokhara valley.  Customer profile preparation Customer profile is an integral part in any organization. A customer profile details customer name, address, contact number, age, choice of model, type of purchase etc. So, I prepared the customer profile both in the computer as well as manually in the customer info register.  Proper filing and reference I have made the filing procedures of the firm by making them easy accessible and less time consuming and at the same time I have applied the approach of making Xerox copy of important document to keep them as reference for the future. 3.3 Intern's Key Observation From the internship at Batas Organization I got the chance to apply my theoretical knowledge in the real business world practice. There, I have learnt many things that are very practical and useful in order to run a business. During my internship, I have observed the following things at Batas Organization.  Good relation among the employees.  Employees are very cooperative to each other.  Employees are always ready to do what they are asked to do.  All staffs are positive to the interns and they are ready to make us learn about the operation of the organization.  Internal auditing is separately done.  Proper Communication between the employees and top level management.  HR policies are being made regarding different HR related practices.  Regular back-up of computer data. 24
  • 25. CHAPTER IV LESSONS LEARNT & FEEDBACK 4.1 Key Skills & Attitudes Learnt 4.1.1 Key Skills Learnt Skill is the learned capacity to carry out pre-determined results often with the minimum outlay of time, energy, or both. Following given are the specific skills I have learned in the organization as an intern.  Time management I have learned the way of time management during my internship period such as which activities of the jobs should be prioritized , which job is to be done at time, when to reporting and many more.  Knowledge of accounting software SWASTIK I have learned the skill of using the accounting software SWASTIK to entry purchase and sales transactions, to generate report from that software, to create new accounts, to edit the entries made earlier, to make the format different types of vouching documents etc.  Ms Office application Throughout my internship I have used the MS office package for conducting various activities. I have used the MS EXCEL to record purchase and sales data. I have used the MS WORD to make various types of letters and prepare various sales reports and many others.  Proper filling and Indexing Practically I obtained the basic skills of proper filling and indexing to record the reference of needed documents such as delivery letter, insurance policy, warranty policy etc. 25
  • 26. Dealing with various stakeholders This is the major and valuable skill I have learned during my internship period. I have learned how to deal with customers, subordinates, supervisor, bosses and banking personnel to carry out the day to day activities effectively and efficiently. 4.1.2 Attitudes Learnt  Discipline Discipline to follow the organizational rules and regulations, norms and values are very much important for effectiveness and efficiency in job performance. A disciplined employee can add value to the organizational resources very well. I have realized the various kinds of disciplined behaviors when working as an intern in the Bats Organization.  Punctuality Punctuality gains respect in almost any place but it is essential in the workplace. Being on time says a lot about you and how you feel about your company and your colleagues. Understanding the importance of punctuality can go a long way in helping you increase your value to your company and climb the career ladder. Punctuality is very much important for customer satisfaction, good relationship with boss, and to fulfill the job duties on time.  Cooperation Cooperation between employees is very much needed in the organization for better performance. Without proper cooperation and communication organizational success cannot be imagined in this age of integrated business scenario. Cooperation between the colleagues can enhance and enrich the job performance. 26
  • 27. 4.2 Feedback to the Organization Batas organization in comparison to other vehicle dealers in Pokhara are the most organized, largest and customer oriented company. Although this company is a leading automobile dealer company in Pokhara, it still needs to improve in certain aspects. I had a good time with the organization’s management, employees and other concerned parties. I learned various attitudes and skills during my internship which is not possible without the guidance and cooperation of the above mentioned parties. Based on my functioning, observation and intuition the following given feedback can be provided to the organization.  Essence of Central Marketing Department The marketing effort made by Batas organization is good but not enough to win the market. First of all a central marketing department is very necessary in a company like this to follow the market and keep a close eye to competitor’s moves.  Customer Dealing Capabilities I feel that the company needs to improve in the sales person’s dealing capabilities with the customers. Through observation in the showroom, it seems that the company can improve their sales person dealing capabilities through hiring personnel educated in the marketing background and by providing regular sales training and role modeling among the employees.  Clear hierarchy There is no clear hierarchy and sometimes employees are confused about their roles and responsibilities. So a proper hierarchical system should be developed in Batas Organization. 27
  • 28. Hiring of more external person in high level management Since Batas Organizations a family based business, the owners are themselves in the high level management. Some independent experts from outsider should also be hired in top management level for the smooth operation of business.  Delegation of authority I have observed that all the decisions in the organization are made by the owner themselves. Even the small decisions are made by the owner of the organization. Delegation of authority in certain aspect and participation of the employees in the board meeting to some extent can be fruitful for the organization and at the same time it also motivates the employees.  Proper use modern tools and IT Proper use of modern tools and information technology can enhance the organizational performance and effectively and efficiently achievement of objectives. The following points can be suggested.  Computers and other equipments which are properly health and safety considered.  Proper use of e-mail and internet services  Use of e- banking facilities  Development of user friendly company website  First aid kits and fire extinguisher  Installment of suggestion boxes  Other Recommendations The following recommendations can be made for the organization in addition to above:  The reception office is quite back. It should be in front of the organization.  Advertisement regarding different vehicles should be displayed in the bigger screens.  Essential trainings on driving should be given to staffs. 28
  • 29.  Establishment of private discussion room, waiting lounge, kid’s zone, refreshments, updated price boards etc.  Appropriate dress code is needed. 4.3 Feedback to the College/University Internship is the most valued program of MBA to enhance and enrich the practical managerial skills and other technical skills needed to manage business organization effectively and efficiently. There should be proper coordination and cooperation between the student, concerned business firm, and the concerned college to achieve the objectives of the internship program. Internship is an opportunity to observe, learn and understand the corporate culture, acquire knowledge and skills in the respective field which helps the students in their further career development. College plays an important role in the internship of the students. Colleges work as facilitator or mediator between the students and the organizations for conducting the internship program. But however in most of the cases students themselves search organizations for the internship. On the basis of my experience, I would like to give following feedback to Pokhara University School of Business.  Guidance to students before going to internship It will be fruitful for the students if they are given the necessary counseling before going into the internship program regarding the needed skills, disciplinary actions, format to record daily activities and jobs done etc. Internship management committee should ask the students about their interested field of internship and should suggest different organizations according to their interests.  Visit the organization during internship period It can be advised to internship management committee to visit the concerned business organization once or twice during the internship period. It will motivate the student and organization will also positively assign the jobs to the intern. The 29
  • 30. committee should contact students regularly, take feedback from the students and help students if they are facing any problems during the internship period.  Proper format to record the daily activities College should provide the specific format for the recording of day to day jobs activities during the internship period so that it will help in making standard report and it also help to identify the needed skills and other managerial practices in the written form. 30
  • 31. References Pant P.R. (2009). Social Science Research and Thesis Writing. Kathmandu, Nepal. Buddha Academic Publishers and Distributers Pvt. Ltd. www.batasorganization.com.np 31