I created a questionnaire to give me an idea of what my Target Audience would like on their college magazine.

1. TARGET AUDIENCE
SURVEY
And what does this show me?

2. WHAT COLOURS?
5
4
3
2
1
0
Age 19
Age 18
Age 17
Age 16

3. WHAT DOES THIS
SHOW?
 This shows me that a mixture of colours was most popular
within all age groups.
 16 year olds however prefer to have Red as the main
colour for the magazine front cover.
 The colours I got ‘0’ for are not on the graph; these are
Yellow, Grey, Light Green and neons.

4. WHAT TOPICS?
0 1 2 3 4 5 6 7 8
Age 19
Age 18
Age 17
Age 16

5. WHAT DOES THIS SHOW?
 The topic that is most popular is Real Life Stories, closely
followed by Celebrities and Gossip. This could be biased as I
asked more girls than boys.
 News and politics got no votes so wasn’t included on my
graph.
 I also concluded that 16 year old would like a range of
topics within the magazine.

6. GENDER SPECIFIC
SECTIONS?
10
8
6
4
2
0
Yes No
Age 19
Age 18
Age 17
Age 16

7. WHAT DOES THIS
SHOW?
 This shows that just over half of the 16 year olds I asked
want the magazine to have mixed sections whereas the 19
year old would rather the magazine have 2 separate gender
specific halves.
 In addition, it is more favourable for the magazine to be
mixed.

8. HOW MANY IMAGES?
5
4
3
2
1
0
1 2 3 4
Age 19
Age 18
Age 17
Age 16

9. WHAT DOES THIS
SHOW?
 This shows that everybody wants more than 1 picture, with
2 being the most popular.
 80% of 16 year olds want 2 pictures on the magazine front
cover.
 1, 5 and 6+ all got 0 votes during my questionnaire.

10. WHAT OF?
10
8
6
4
2
0
Students Celebrities the Sixth Form
Age 19
Age 18
Age 17
Age 16

11. WHAT DOES THIS
SHOW?
 This shows that students are the most popular for the front
cover of the magazine.
 Teachers, Stationary and the playground all got 0 votes so
were not included on my chart.
 Celebrities is the second popular with 5 votes and the
Sixth Form with 1.
 5 out of the 9 16 year olds voted for students.

12. WHAT MAGAZINES DO YOU
READ?
5
4
3
2
1
0
Age 19
Age 18
Age 17
Age 16

13. WHAT DOES THIS
SHOW?
 This shows that half of the votes for 16 year olds are for
OK! Magazine. Also, 50% of the votes from the 19 year old
category was for OK! This therefore becomes the magazine
that is read mostly by my Target Audience.
 Inside Soap, Q, Mens Fitness, Elle, and Vogue are all
magazines that none of my target audience read.

14. WHAT FONTS DO YOU LIKE
AND DISLIKE?
Like Dislike
Arial Times New Roman
Comic Sans MS Helvetica
Times New Roman
Tahoma
Verdana
This shows that people prefer fonts that are basic and that
are easier to read.

15. STRAPLINE OR NO
STRAPLINE?
10
8
6
4
2
0
Yes No
Age 19
Age 18
Age 17
Age 16
This shows that everyone I asked wants a strapline on
the front cover.