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Adapting your message to your audience
1.
Melinda Patria Nena
Tabucao Kay Hanalee Villanueva Joyce Coritana
2.
Who is my AUDIENCE?
3.
•Makes decision •Decides whether
to accept your recommendation •Acts on the basis of your message
4.
implement comment
5.
•Receive the message first •Sometimes
tells you to write the message
6.
•Has the power
to your message
7.
•Has political, social or
economic power •may base future actions
8.
Why is my AUDIENCE
so IMPORTANT?
9.
Purpose Information Audience Benefits Objections Context
10.
Audience and the Communication Process
11.
Reality *Transmission trough a Channel *Feedback Stimulus *Perception *Interpretation *Choice/Selection *Encoding *Decoding ALex *Perception *Interpretation *Choice/Selection *Encoding Barbara
12.
•Channel Overload•Information Overload
13.
What do I
need to know about my AUDIENCE?
14.
Analyzing individuals and members
of group • Knowledge • Demographic Factors • Personality •Values and Beliefs •Past Behavior
15.
Analyzing people in organizations •
Discourse Community • Organization’s Culture
16.
What do I
do with my Analysis?
17.
• Strategy • Organization •
Style • Document Design • Photographs and Visuals
18.
What if my Audience
have different needs?
19.
• Content and
choice details • Organization • Level of Formality • Use of Technical Terms and Theory
20.
How do I reach
my Audience?
21.
• Speed • Accuracy
of Transmission • Cost • Number of messages carried • Number of people reached • Efficiency • Ability to promote goodwill
22.
Thank You!
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