The Bajaj Group is one of India's largest business conglomerates. It was founded in 1926 by Jamnalal Bajaj and has grown to include over 25 companies. Key facts about the group include:
- It was started as a sugar manufacturing company and has since diversified into various industries like automobiles, home appliances, insurance, etc.
- Some major companies within the group include Bajaj Auto, Bajaj Electricals, Bajaj Allianz General Insurance.
- The group prides itself on its core values of trust and integrity established by its founding fathers over many decades of operations.
- It is currently led by Rahul Bajaj and employs
2. HISTORY OF BAJAJ GROUP
The ' Bajaj ' group of India owes immense gratitude to
their founding fathers whose vision and dedication
over the years has greatly helped to build a business
house that can set standards in Indian Industry.
Jamnalal Bajaj was the founding father of the Bajaj Group.
The adopted ‘fifth’ son of Mahatma Gandhi, and the
'merchant prince' who held the wealth he created in trust for
the people of his country.
Kamalnayan Bajaj, elder son of Jamnalal
Bajaj, followed footsteps of his illustrious
father and consolidated the bajaj
foundation
Ramkrishna Bajaj took over the reins of the
"Bajaj group" in 1972 after Kamalnayan
Bajaj and steered the Group from strength
to strength for over 22 years.
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3. Shekhar Bajaj, Chairman & Managing
Director of Bajaj Electricals Ltd., started his
career with Bajaj Sevashram after which he
worked at Bajaj International.
Now present chairman is Rahul Bajaj
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4. A GROUP BUILT ON TRUST
What started off as a sugar manufacturing factory in 1931, has
grown to become one of the country’s largest business
houses. With activities that encompass the manufacture of a
whole range of products.
At the turn of the new millennium, this business conglomerate
had a sale turnover in excess of US$ 1,300 million. The Net
Assets were worth US$ 1,333 million and the Net Profit was
US$ 58 million. What’s more, in the year 2001, it was ranked
as the 5th largest business family in India by the Centre for
Monitoring Indian economy (CMIE). It has under its umbrella
over 25 companies and a strength of over 25000 employees.
It’s core strength, however, is the unshakeable foundation
based on its tradition of trust.
Group Companies The Bajaj group comprises 27 companies
and was founded in the year 1926.
4
5. THE COMPANIES IN THE GROUP ARE
Bajaj Electricals Ltd.
Bajaj Auto Ltd.
Mukand Ltd.
Bajaj Hindustan Ltd.
Maharashtra Scooters Ltd.
Bajaj Auto Finance Ltd.
Hercules Hoists Ltd.
Bajaj Sevashram Pvt Ltd.
Hind Lamps Ltd.
Bajaj Ventures Ltd.
Bajaj International Pvt Ltd.
Hind Musafir Agency Pvt Ltd.
Bajaj Allianz General
Insurance Company Ltd.
Bajaj Allianz Life Insurance
Company Ltd.
Mukand International Ltd.
Mukand Engineers Ltd.
Mukand Global Finance Ltd.
Bachhraj Factories Pvt. Ltd.
Bajaj Consumer Care Ltd.
Bajaj Auto Holdings Ltd.
Jamnalal Sons Pvt. Ltd.
Bachhraj & Company Pvt. Ltd.
Jeevan Ltd.
The Hindustan Housing Co
Ltd.
Baroda Industries Pvt Ltd.
Stainless India Ltd.
Bombay Forgings Ltd.
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6. NOW WE ARE HERE TO PRESENT ON THREE
COMPANY'S THEY ARE
Bajaj Electricals Ltd.
Bajaj Auto Ltd.
Bajaj Allianz General Insurance Company Ltd.
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7. COMPARATIVE STUDY ON COMPANY'S
Bajaj Electricals Ltd.
Bajaj Allianz General
Insurance Company Ltd.
Crompton Greaves
Ltd
ICICI Lombard General
Insurance Company Ltd
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9. WELCOME TO BAJAJ ELECTRICALS
Bajaj Electricals Limited (BEL) is a part of the US $
3 billion "Bajaj Group“. An impressive range of
consumer electrical products. They are a 68 year
old company with a turnover of over Rs. 1111 crores
aiming to be a Rs. 2001 crores company in the next
couple of years.
BEL today has five major strategic business units
comprising of home appliances, fans, lighting, and
engineering & projects.
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10. CORPORATE VISION OF BAJAJ ELECTRICALS
“We aim to bring greater happiness to our
customers by improving their quality of life,
while enhancing stakeholder value”
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11. NO OF PLAYERS
Crompton Greaves(CG)
Philips
Havels fans
Others
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12. MARKET SHARE
27 percent for the year 2005 – 2006
Bajaj fans individually holds 38 % of market share
in the year 2006 in India.
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13. Address of manufacture unit
Bajaj Electrical's Ltd. 45-47, Veer Nariman Road,
Mumbai 400 023
Bajaj Electricals has 19 branch offices, a chain of 600
distributors, 3000 authorized dealers, over 1,20,000
retail outlets and over 200 service franchises spread
across the country..
PLACE
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4 P’s analysis of Bajaj Electricals
FANS
Where ever you need air
LIGHTING
For every need at home
LUMINAIRES
For every institutional need
ENGINEERING
& PROJECTS
APPLIANCES
One for every room
PRODUCT
14. 4 P’S ANALYSIS OF BAJAJ ELECTRICALS
Price
GX 10
Category: Mixer Grinder
MRP: Rs.3195
On For: Rs. 2350
Ceiling fans
Category: Room Air Coolers
MRP: Rs.1000 onwards
Coolest RC 2004 - Rotochill
Category: Room Air Coolers
MRP: Rs.7990
ULTIMA DZINER
Category: Ceiling Fans
MRP: Rs.1475
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16. USP OF BAJAJ ELECTRICALS
Superior quality, cost effective.
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17. STP OF BAJAJ ELECTRICALS
Segment – it is affordable by every one.
Targeted – it is targeted at middle class sector.
Positioned – it is an premium product with an
unique designs.
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18. SWOT OF BAJAJ ELECTRICALS
STRENGTH - Steered the Group from strength to
strength for over 22 years.
Weakness – company has changed its logo,people
are not aware of new one.
Opportunity – its is less in to exports so it can start
exporting .
Treats – New compotators with new models and
new designs.
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19. BRAND EQUITY OF BAJAJ ELECTRICALS
Dated : 19/May/2008
Sample Size : 100 People
Age Group : 19 – 40 Years
Place : Bangalore 19
20. DO YOU PREFER BAJAJ OR CG
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
BAJAJ CG OTHERS
GRAPH 1
GRAPH 1
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21. DO YOU PREFER QUALITY OR PRICE OF ELECTRICAL
0%
10%
20%
30%
40%
50%
60%
PRICE QUALITY
Series 1
Series 1
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22. BRAND IDENTITY OF BAJAJ ELECTRICALS
Products manufactured have very low
maintenance.
Unique designs in all electrical items.
22
24. WHICH TYPE OF INDUSTRY DOES THE
BRAND FALL UNDER
Consumer electronic goods .
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25. PLC OF BAJAJ ELECTRICALS
It is still in introduction stage.
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26. IN CONCLUSION
“The Company believed that the Right Product at
the Right Price Point for the Right Target Consumer
was the Right approach to creating the Right
Competitive Advantage”.
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27. WELCOME TO CROMPTON GREAVES (CG)
For the last seventy years, Crompton Greaves (CG)
has become synonymous with electricity in India. In
fact, the first unit of electricity was generated on a
"Crompton Dynamo" at Calcutta in 1899. A
pioneering leader since 1937 in the management
and application of electrical energy, Crompton
Greaves, today, is India's largest private sector
enterprise.
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28. CORPORATE VISION OF CROMPTON GREAVES
The company has made considerable progress
towards integration of the Six Sigma methodology
in its manufacturing processes with the ultimate aim
of achieving 'Product Quality as Perceived By
Consumer'.
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29. MARKET SHARE
It is 40% in the year 2006 – 07
CG holds 45 % of market share fans in year 2006 &
its is an market leader in India.
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31. STP
Segmented – Towards high the class of the society
Targeted – All the classes of the society
Positioned – it is an premium range products.
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32. SWOT
Strength – Brand trusted by people.
Weakness – it is an premium product it is not
affordable by all.
Opportunity – it can diversify the business in to
Mobil sector.
Treats - upcoming compotators in the in INDIAN
market.
32
33. BRAND EQUITY
It has very reputation in the electrical sector.
Brand trusted by people.
High quality electrical equipments.
33
42. 42
COMPANY PROFILE
The Groups' principal activity is to manufacture two
and three wheeler vehicles .
It has a network of 498 dealers and over 1,500
service dealers and 162 exclusive three-wheeler
dealers spread across the country.
Bajaj's technology partner, Kawasaki Heavy
Industries, has helped the company bring a number
of bikes to the Indian market - including the
Kawasaki Bajaj Eliminator - India's first heavy
cruiser
Nearly three million units of Bajaj's products are
annually distributed to more than 50 countries.
46. 46
PLACE
Bajaj Auto has a network of 498 dealers and over
1,500 service dealers and 162 exclusive three-
wheeler dealers spread across the country.
It also offer sales through Canteen Stores
Department(CSD)
Online Bookings
49. 49
SEGMENTING
100 CC To 125 CC – Lower And Lower Middle
Class.
125 CC To 150 CC – Middle And Upper Middle
Class.
150 CC To 220 CC – Upper Middle And Upper
Class.
50. 50
TARGETING
• Almost all the classes of the society.
• Having products from 100cc to 220cc.
• Targeting Women with products like
Kristal & Wave
54. 54
STRENGTH
Highly experienced management.
Product design and development capabilities.
Extensive R & D focus.
Widespread distribution network.
High performance products across all
categories.
High export to domestic sales ratio.
55. 55
WEAKNESS
Hasn't employed the excess cash for long.
Still has no established brand to match
Hero Honda's Splendor in competitors
segment.
Not a global player in spite of huge
volumes.
Not a globally recognizable brand (unlike
the JV partner Kawasaki)
56. 56
OPPORTUNITY
Double-digit growth in two-wheeler market.
Untapped market above 180 cc in
motorcycles.
More maturity and movement towards
higher-end motorcycles.
The growing gearless trendy scooters and
scooterette market.
Growing world demand for entry-level
motorcycles especially in emerging
57. 57
THREAT
The competition catches-up any new
innovation in no time.
Threat of cheap imported
motorcycles from China.
Margins getting squeezed from both
the directions (Price as well as Cost)
TATA Ace is a serious competition for
the three-wheeler cargo segment.
67. 67
COMPANY PROFILE
Hero Honda Motors is putting forth an epic
performance in the manufacturing of two-wheeled
motor vehicles. Serving the Indian market, Hero
Honda sells more than 3 million bikes annually with
products ranging from cute and fuel efficient
scooters, to powerful and stylish motorcycles.
The company dominates the industry with a 50%
share of the motorcycle segment and a 40% share
of the two-wheeler market.
Chairman: Brijmohan Lall Munjal
Managing Director: Pawan Munjal
SVP and CFO: Ravi Sud
73. 73
SWOT ANALYSIS
Strengths
Ability to understand customer’s needs and
wants
Recognized and established brand name
Effective advertising capability
Weaknesses
R&D is not close to the Hero manufacturing
plant
Hero is vulnerable in the joint venture
because Honda Motor Company has so much
power
74. 74
SWOT ANALYSIS
Opportunities
Global expansion into the Caribbean and
Central America
Expansion of target market (include women)
Become India’s leader in the scooter market
Threats
Honda Motorcycles and Scooters India can
take away market share and cause joint
venture to go sour
Bajaj Motors is a strong competitor
79. BRAND EQUITY
"The 'Team Ambition' has many similarities in
personality with the Hero Honda brand, such as
'splendor of performance', 'passion to excel' and
'ambition to win', signifying their respective desires
to lead the way."
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80. BRAND IDENTITY
It is an bike which trusted by people(splender)
India's largest motorcycle maker, Hero Honda
Motors, said on Tuesday it has signed four
cricketers - Virender Sehwag, Mohammad Kaif,
Yuvraj Singh and Zaheer Khan - as its brand
ambasssadors.
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83. INTRODUCTION
83
Bajaj Allianz General Insurance is one of the
leading private general insurance companies
with
presence in over 100 towns through its network
of offices and representatives. The company
has
over 45 insurance products for the corporate
and retail segment, which can be customized to
suit
their requirements. Bajaj Allianz is a joint venture
between Allianz AG one of the world's largest insurance
companies, and Bajaj Auto, one of the biggest 2 and 3
84. VISION
To be the first choice insurer for
customers
To be the preferred employer for staff in
the insurance industry.
To be the number one insurer for
creating shareholder value
84
85. MISSION
As a responsible, customer focused market leader,
we will strive to understand the insurance needs of
the consumers and translate it into affordable
products that deliver value for money.
85
86. ACHIEVEMENTS OF BAJAJ ALLIANZ
Bajaj Allianz has received "iAAA rating, from ICRA
Limited, an associate of Moody's Investors
Services, for Claims Paying Ability. This rating
indicates highest claims paying ability and a
fundamentally strong position
86
87. NO OF PLAYERS
LIC
TATA AIG
HDFC
Max New York life
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91. PLACE
Bajaj Allianz General Insurance is one of the
leading private general insurance companies with
presence in over 100 towns through its network of
offices and representatives.
Online services.
SMS enquiry services.
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93. MARKET SHARE
Bajaj Allianz has a market share of 4.18 per cent in
year 2005 -06
93
94. STP
Segmented – to high class society.
Targeted – it is targeted at upper middle & higher
class society.
Positioned – it is an premium ranged products .
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95. SWOT
Strength – merging with an foreign insurance
company that is Allianz.
Weakness – more & more company entering in to
this service sector.
Opportunity – to adopt in to flexibility in policy of
the companies.
Treats – pricing of the products.
95
96. BRAND IDENTITY
Personalized Policy Bonds, Agent Commission
statements, Premium notices
Good market reputation as a world class
organization.
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104. INTRODUCTION
A network of over 950 branches and extension
counters and over 3,300 ATMs in India and
presence in 17 countries.
Lombard Canada Ltd, a group company of Fairfax
Financial Holdings Limited, is one of Canada's
oldest property and casualty insurers. ICICI
Lombard General Insurance Company received
regulatory approvals to commence general
insurance business in August 2001.
104
105. 105
4P’S OF ICICI
Product
1) Health Insurance
2) Home Insurance
3) Motor Insurance
4) Overseas Travel Insurance
5) Student Medical Insurance
6) Domestic Travel Insurance
Pricing
“They will calculate the premium on the bases of type
of insurance policy which customer required”
106. Place
“A network of over 950 branches and extension
counters and over 3,300 ATMs in India and
presence in 17 countries” .
106
111. STP
Segmented – premium ranged policies.
Targeted – middle class of society.
Positioned – premium products for middle & upper
class of society.
111
112. SWOT
Strength –Brand image in minds of customer.
Weakness – Up coming competators.
Opportunity – less in to TV commercial
advertisement.
Treats – more & more over confidence about their
policy's.
112
113. BRAND IDENTITY
Personalized presentment of Policy Bonds, Agent
Commission statements, Premium notices
Customized layouts for each category of life
insurance products
113
115. CSR OF BAJAJ GROUP
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Jamnalal Bajaj Foundation and Awards
Jamnalal Bajaj Seva Trust
Jankidevi Bajaj Gram Vikas Sanstha
Rural Development
Kamalnayan Bajaj Hospital
Institute of Gandhian Studies
Gandhi Gyan Mandir
Gitai Mandir
Gita Pratishthan
Fujii Guruji Memorial Trust
Shiksha Mandal, Wardha
Jamnalal Bajaj Institute of Management Studies
Jankidevi Bajaj Institute of Management Studies
Consumer Protection
IMC Ladies Wing - Jankidevi Bajaj Puraskar for Rural Entrepreneurship
IMC Ramkrishna Bajaj National Quality Award
Laxminarayan Devsthan Trust
Paryavaran Mitra (Friends of Environment)
Other Activities