Britannia sources raw materials like wheat flour, sugar, condensed milk, and oils from various domestic suppliers. Wheat flour comes from mills in states like Uttar Pradesh and sugar comes from refineries in Karnataka. The materials are used to make various biscuit products in plants equipped with machines like dough mixers, ovens, and packaging equipment. Britannia distributes products through a network of distribution centers to over 3.5 million retail outlets, including modern retailers and institutional customers. It has over 110 stock keeping units across its product portfolio.

1. Supply chain & Distribution of Britannia
Biscuit Industry
Team Members :
Subhadeep Bhattacharya
Kaushik Maitra
Justin Mathew

2. Britannia
• Set up in 1892
• HQ : Kolkata
• Key people - Nusli Wadia, (Chairman)
Vinita Bali, (MD)
• Key Products – Biscuits, dairy products,
cakes, breads

3. The Biscuit Segment
• Main Products :
VitaMarieGold, Tiger, Nutrichoice Junior,Good
day, 50 50, Treat, Pure Magic, Milk Bikis, Good
Morning, Bourbon, Thin Arrowroot, Nice, Little
Hearts

4. Material Flow Diagram

5. Back End Supply Chain Vendors
• Raw Material Suppliers
• Wheat Flour
Krishna Flour Mill, BTS roller flour mill, Bansal,
BTS, Geetha
 Sugar (white) crystal
KP sugar mill, JB traders sugar mill
 Full Cream condensed milk
Nestle
 Soya lecithin

6. Raw Materials & Suppliers
 Baking Soda
 Butter
Nandini
 Edible Vegetable Oil
Ruchi , AWL
 Skim milk powder
 Salt
 Essence And flavor(food grade)

7. Back end supply channel -Wheat Flour
• India is an exporter of wheat. It almost contributes 12% of total
wheat production in the world.. the second largest wheat
producer in the whole world.
Wheat is cultivated in the winter season(Dara Wheat)
- Uttar Pradesh, Punjab, Haryana, Rajasthan, Madhya
Pradesh, Gujarat and Bihar
Harvested Wheat is milled in the flour mills
Flour Mill to respective industry who have a
requirement for wheat flour

8. Back end supply channel -Sugar
• India is an 2nd largest exporter of Sugar after Brazil. India
also imports sugar used in biscuits from brazil and is refined in
sugar refineries such as JB traders , JP sugar mills at
Bangalore
Sugarcane extract juices extracted and
crystallized to refined sugar
Large Quantities of Sugar used to make
invert syrups and sucrose to make sweet
doughs to be baked into sweet biscuits
Very fined particle size sucrose used to
make filling creams of biscuits

9. Plant Machinery
 Dough Mixers(Prima New,Robinson,APV,3SK)
 Dough Truck
 Force Molding Rollers & cutters- Stanzy food tech
 Laminator Machine - Stanzy food tech
 Disc Sprayers
 Baking Oven(MK II,APV,RP)-AR Enterprises Mumbai
 Cooling conveyor, stacking Machine
 Packing Machines(VFC,FP7,FP2 Multipack M/C )

10. Packaging Material Suppliers
 Primary packing-Laminated Rolls
 Mycoplast, Chennai
 Secondary Packaging- CBBs
(Cardboard Boxes)
 J Tech Pack, Bangalore
 Unikube kartons , Bangalore

11. Front end : Diff Types of Trade
• General Trade
Kirana & Provisional Stores ,
Standalone shops
• Modern Trade
Food Bazaar , Food World, Reliance
Fresh (national tie-up)
• Institutional Trade
Hotels , Airlines, IRCTC

12. Front End Distribution Infrastructure

14. Distribution Network Configuration
Britannia ITC Parle UNIBIC
(Sunfeast)
Production 75 14 85 1
Facilities
Distribution 49 75 51 8
Centers(CFA)
Customer 3.5Million 1.8million 3.3Million 66000
Reach(outlets)
Number Of 110 100 90 18
SKUs

15. Tie-ups with various coffee/tea outlets…

16. Thank You!