Social Media tips & guidelines: Remix Spanish/English presentation presented to AMPI Nayarit meeting.

1. Social Media is about the people! Not about
your business. Provide for the people and the
people will provide for you. !
Quit counting fans, followers and
blog subscribers like bottle caps. Instead, think
about what youʼre hoping to achieve through the
community that you are building.!
Focus on how to be social, not on how to do social.

2. 2

3. 3

4. ¿Con quién deseas hablar?
1,900,000,000 En linea 30% del mundo
Latino America
ocupa el 1 lugar
2 500,000,000
26% de las personas
en linea
en inversion en
tecnologia 9 56,000,000 Usuarios Activos
(2009)
30,600,000 En linea 27% del pais
69,000,000 En linea Est. para el 2015
Twitter esta
creciendo mas
rapido en
1 15,000,000
50% de las
internautas en mex.
America Latina
que en cualquier 10 4,120,000 En Dic. de 2010
otra zona del
mundo. 8,000,000 Est. para Dic de 2011
6 4

5. 5

6. 5 mistakes to avoid!
6

7. 1. Don’t assume that
social media didn’t
exist until you arrived.
Social media is a
complex and intricate
world that takes time
and effort to
understand. It is not
simple.
If everyone could do it
well .. then everyone
would be successful at
it, and that is not the
case…
7

8. 2. Don’t focus on the
competition, focus on
everyone else on the
internet and then
figure out what YOU
can do better.
Every second 7 new
things are posted on
the internet and any
one of them can grab
the attention of a
potential customer.
Pizza Hut has 1.2 Million Facebook fans, while
Domino’s has 400,000. Is it because Pizza Hut
is really 3 times better than Dominos?
8

9. 3. Don’t avoid
engaging with people
who want to push their
own agenda.
Everyone has
something different to
offer and anyone who
wants to interact with
your brand brings value
to it.
See every
communication as an
opportunity to show
people who you are and
what you are about.
9

10. 4. Don’t take the “Social”
Out of Social Media
Social media is not an
advertising platform, it is a
conversation platform.
“90% of what you
share...should be personal
insights and thoughts
along with a heavy dose of
helpful links, only 10%
should...directly benefit
you.”
10

11. 5. Don’t focus so much
on sales and stop
selling so hard!
Curate your content
carefully, like you might
on a first or second
date.
Once the friendship is
secure, then put forth
relevant offers.
11

12. What should I pay attention to in
Social Media!

13. 13

14. 14

15. 15

16. 16

17. 17

18. 18

19. What should I do to be successful
in Social Media"

20. 20

21. 21

22. 22

23. 23

24. Why canʼt I just post my
promotions and go home?!

25. 25

26. 26

27. 27

28. 28

29. 29

30. 30

31. 31

32. 32

33. Katyʼs 2 simple rules!
33

34. 34

35. 35

36. Focus on how to be social, not on how to do social.

37. Measuring Social Media: Yes you can
• Strength: the likelihood your brand is discussed
in social media.
– Market share calculation: phrase mentions divided by total possible mentions
• Passion: the likelihood your information will be
shared.
• Reach: the number of unique authors who
reference your Brand
• Influence: how you affect others on line.

38. The most active AMPI
Twitter Accounts and
the strength of their
most recent tweets
One way AMPI can
promote you on Twitter
if you reach out to us
and let us know who you
are

39. ‘Reach’ Across all social
channels: the number of unique
authors mentioning this term.
Term used: www.company.com
‘Strength’ Across all social
channels: The number of times
the term was mentioned

40. ‘influence’: Klout: A scoring
system to rate social accounts by
summing up a variety of factors to
give your overall score.

41. Reading the Twitter Tea
Leaves

42. AMPI VallartaNayarit: The
account is developed but
needs a focus and direction

43. Opportunity for AMPI Vallarta
Nayarit: Fill the void left by
the other AMPI chapters on
line. Be the source for all
mexican agents..

44. Hashtags arent random: In
order to understand where
the conversation is taking
place you need to listen to
what people are saying

45. Sharing vs. conversing:
Where are all the
branches?

46. Not leaving your own
neighborhood: how to stay
local on Twitter

47. Conclusion: AMPI is offering
you participation in a powerful
tool that more people might
want to take advantage of.