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katsmith1988
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Billy Mays “Kaboom!” YouTube Video
Bandwagon: “Everyone Uses It!”
Anti-Bandwagon: “Be an Individual!”
Endorsement:“I love it… Can’t live without it!”
Emotional Appeal
Humor: “HA HA HA!”
Snob Appeal: “Be one of the Cool Kids”
Slogan/Catchphrase
Security
“Glittering Generality”
Loaded Words
Product Comparison

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Presentation4