TenderROOTS was created at the Service Design Drinks event at Adaptive Path Aug. 4 2012

1. 1. IDENTIFY 2. SOW 3. TEND 4. HARVEST
Tender
ROOTS 1. IDENTIFY
Existing food resources with the ROLES + BENEFITS
iconic Tender ROOTS sticker
RESIDENTS:
2. SOW Program Ambassador, Food Options,
“Cultivating a root system Participating food resources share events
Participant in Programs Empowerment,
Employment Opportunities
of food-centric resources” through a paper map and a website updated
COMMUNITY ORGANIZATIONS:
with real-time data
Collaborator, Facilitator, Visibility,
Educator Increased Programs
Mission Statement: 3. TEND CENTRAL MARKET/
Tender ROOTS grows, strengthens, and Distribute the maps and website to social
cultivates awareness of the existing Tender- TENDERLOIN:
services agencies and existing food resources Program Area, Social Sustainability,
loin food shed through physical and digital Partner: Tenderloin New Resources,
information sharing. 4. HARVEST Community Benefit District Healthier Population
Celebrate and proliferate workshops SF COMMUNITY:
and food events Partner: Food Security Revitalization
Branding Concepts: Task Force, SF-OWED
Storefront Stickers Tender ROOTS Map: Navigating the Root system Digital Database of Resources + Interactive Map
Existing food resources that sell fresh produce earn a A paper map available to residents & the public at social An online community bulletin board where organizations and
Tender ROOTS Sticker and display the iconic carrot. service agencies, cafes & public information booths. residents can network, partner, and find current events.
EPISCOPAL
HEART OF THE CITY, FOOD LAB,
COMMUNITY SERVICES,
TENDERLOIN OFF THE GRID...
EXISTING FOOD RESOURCES
LEAH’S PANTRY,
PEOPLE’S GARDEN (TNDC)
GLIDE, NEXT COURSE
PARKLET PRESENCE FARMERS MARKETS WORKSHOPS + EVENTS FOOD TRUCKS

2. 1. IDENTIFY I’m George.2. SOW 3. TEND 4. HARVEST
Tender Hi, I’m a resident
in a SRO in the Tenderloin.
ROOTS
On the street, George sees a Corner store (which has earned
carrot. It invites him in. the carrot sticker by adding
fresh produce) to their offerings
Tender ROOTS
POSTER
TENDERROOT
POSTER
Social service agency introduces
SRO residents to Tender ROOTS
George attends a cooking work- George teaches a cooking work-
shop from the events list shop with his new skills
Months later...
-show website + print event info
and give map
Jaclyn Le, Judith Mayer, Katrine Ofenstein, Kadi Franson, Marisha Farnsworth
Special thanks to: Sandra Manning, SRO Collaborative, Adrienne Markworth, Peiyi Ko, Joseph Thomas, Adaptive Path

3. Tender Hi, I’m Julia the tech worker
residing in the Tenderl
ROOTS
Julia sees the carrot on the A listing of events appears on Julia attends an event that
window of a building. her phone evening, makes friends, and
learns more about her neighbor-
Tender ROOTS hood
POSTER
Events
TENDERROOT
POSTER
She scans the poster’s QR code.
Later, Julia visits the Tender She learns about social initiatives She calls the sponsoring non-
ROOTS site happening in her neighborhood. profit to participate.
She finds a challenge that is a fit
with her skill set and interests.
Jaclyn Le, Judith Mayer, Katrine Ofenstein, Kadi Franson, Marisha Farnsworth
Special thanks to: Sandra Manning, SRO Collaborative, Adrienne Markworth, Peiyi Ko, Joseph Thomas, Adaptive Path