Facebook Fanpage Optimization - Social Media
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Basic guide on how to maximize reach through your company or organization's Facebook fanpage.
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Facebook Fanpage Optimization - Social Media
- 1. Fanpage Optimization Schipul - The Web Marketing Company
- 3. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.
- 4. It’s Not the Social Media Gadgets
- 5. It’s the Social Engagement
- 6. Storytelling… Makes the Emotional Connection
- 7. Average user is connected to 80 community pages, groups and events http://www.flickr.com/photos/16151021@N00/4260490207/ Grow Your Base, Almost 700 Million, Engage Fans
- 8. http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!
- 9. HOW TO USE
- 13. Customer Service
- 14. BEST OF
- 19. POLICY
- 22. GRAPHIC DESIGN
- 23. Dimensions
- 25. Direct Attention
- 26. Creatively Use the Space
- 27. Creatively Use the Space: Use Photos Too…
- 28. CUSTOM TABS
- 31. NO MORE FBML
- 33. Create An App
- 34. Name It
- 35. Brand It
- 36. Build It
- 38. Add It – Step 1
- 39. Add It – Step 2
- 40. CONTENT
- 41. Engage with Fans
- 42. Timely Response
- 43. Share Content
- 44. Say Thanks & Promote Others
- 46. SCHEDULE
- 48. Schedule With HootSuite: But Don’t Forget it
- 49. STRATEGY
- 53. Katrina Kokoska, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Facebook: kkokoska Twitter: kkokoska
Hinweis der Redaktion
- Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.
- Engaging. Many ways to share the “Spin the Wheel” activity. In February of this year, Target left the choice of where to donate $1 million into the hands of their fans on the social network. The company used an application titled “Super Love Sender” and kept fans updated in real time which charity was in the lead. St. Jude Children’s Research Hospital ended up being the winning charity. Overall though, the excellent campaign was a complete success as it created quite a boom on the store’s Facebook page. http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/
- To go a whole list without mentioning at least one company that has utilized Facebook’s new popular feature, Places, just would not be acceptable. Southwest partnered up with the Make A Wish Foundation for an excellent charitable promotion that had the airline donating a dollar to the organization every time a passenger checks into a Southwest served airport. The promotion has had great success, as it is for a great cause, and it has it helped Southwest gain over 1 million fans on the social network. Be sure to check in on your next flight and join an excellent campaign. http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/
- House rules. Fan highlights. Page creators.
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