2. Advanced Portfolio Evaluation Katrina Jarvis

3. In what ways does your media product use, develop or challenge forms and conventions of real media products?

4. Page corners to link in with photo album theme. Carried out the photo album theme on advert to advertise digipack and let the audience know the logo for the album Main title – white contrasts with black, “Gallery of Thoughts” is represented through the style of the digipack. Advert digipack is advertised also shows continuance of house style Artists name in bold to stand out to the audience and also to advertise the artists name. Website is advertised. Website is advertised.

5. I really took a liking to Gwen Stefani’s advert as it was kept very simplistic. When I looked at it I found the main focus was on the artists name which I thought was a good way to advertise the artist. Also I think having the digipack image as the main image on the advert looks effective as it shows continuance and also puts the main focus on the digipack advertising it which an advert is meant to do.

6. I liked the way this advert kept a running theme of the house style throughout by using the same colours and having a continuance of the digipacks image blown up onto the advert. However I don't think the title is very clear as the background colour takes away the focus of what its advertising. The advert is again very simplistic like Gwen Stefani's which I like as it attracts the audiences attention to the relevant information that its advertising.

7. I used both these adverts for inspiration but taking different codes and conventions of adverts from each. I used the idea of having my digipack theme onto my advert as I thought this was an effective way to advertise the digipack to the audience; which both of these adverts used. For my main title of my artists name this inspiration came from Gwen Stefani's advert as I again thought this was a good way to advertise the artists name. I kept my house style a running theme throughout my advert to show continuance which both adverts have done.

8. House style title links in with theme of digipack Page corners to link in with photo album theme. Effect – black and white Track list conforms codes and conventions Embossed effect to create an old feel to the photo album Websites to advertise and copyright information Digipack Barcode Plain black to create simplicity Kept plain to create a sense of suspense and to create the main focus on the front and back cover

9. KT Tunstalls Digipack has a running theme of images on the front cover which represent her music, I took this idea upon myself and decided to make my digipack represent the name of the album, "Gallery of thoughts”. I used a running theme consisting of a photo album style hence the photo corners.

10. I thought for Damien Rice’s digipack I thought it was very simplistic and plain which I liked the idea of as it wasn't overcrowded by images and contrasts compared to KT Tunstall’s digipack. I used the simplistic look on my Digipack because leave a sense of mystery and intrigues the audience.

11. I like Jack Johnson’s Digipack because the colours are opposite colours which makes the Digipack stand out, the black contrasts compared to the bright yellow as it created a bold image making it stand out. I liked this idea as it made the image unique and oringial as there isn't loads of overcrowding images compared to KT Tunstall’s. I took upon this idea and choose the two main colours black and white which made my Digipack very original and simplistic compared to current media texts.

12. Music video

13. “Taylor swift-Love Story” I got a lot of inspiration from many of the frames in this video. I liked the idea of using a school at the main setting for my video as many teenage romances are created there and my video is focused on love. I also liked the idea of the female taking upon the main role of the video, stereotypically teenage girls are more likely to write love letters than boys so I decided to use this idea and use a female character for my main role. In this video the male and female find romance at the end of the video which portrays happiness and love. I again used this idea as my video is portraying love so I wanted to keep the genre running throughout.

14. “Basshunter – Now your gone” I used the mobile phone similar to this video as a way of showing the audience the characters communicating. In this video the female is also the main role which I liked the idea of, so instead of using a male character as the main role which I was originally going to do I used a female character to follow codes and conventions for the videos I had researched. This video is similar to Taylor Swifts as both the female characters find love at the end of the video. I liked this idea as my storyline at the beginning starts of where the female character is unhappy, so I thought leaving the video on a good note would leave a sense of happiness towards the audience.

15. The special effects of black and white is used as a running theme throughout my music video which symbolizes a touch of sadness at the beginning however this turns to colour at the end to symbolize happiness and love. The opening sets the scene, and introduces the main character of the music video, letting the audience know that the story line is focused on her. I used a love letter as the main prop of the video as this is stereotypically what a teenage girl would do if they “fancied” a boy, also the love letter lets the audience have a feel for what the video is going to consist of and at the same time letting them know the genre. I used a high angled mid shot then slowly zoomed in to the character to a close up shot . I used these camera shots to let the audience feel as though they are in the video setting , and also to see what the character was doing . I used a slow zoom which immediately lets the audience realise that the genre is love. The genre of my music video is “Love” I think the audience has a feel for the genre as soon as the video starts as the main focus of the opening scene is the main character writing a love letter; the zoom close up shot shows this. The main character is dressed in very simple but stylish clothing; again being stereotypical of a teenage girl. The character is wearing a “girly” scarf, a cardigan, leggings and a white long top showing she's just an average teenage girl. I filmed this frame in a bedroom as its stereotypical for a teenage girl to be writing love letters in her bedroom where no one can see.

16. Again the main prop used is the love letter showing continuance throughout the video letting the audience know that love is the main purpose of the video showing the genre throughout. The female character is surrounded by her two best friends, this is the only frame they are shown in as I wanted the story to concentrate on the two main characters the boy and girl. I have used saturated colour black and white throughout the video to let the audience sense that their is going to be a happy ending as the colours are very dull and sadness always leads to happiness. Realism is a running theme throughout my music video as I wanted it to consist of many codes and conventions like current media texts; from the first frame to the last frame consists of this. I used the special effect of black and white and contrasted this with colour to show that the aim of the love letter has led to a happy ending creating positive energy and happiness at the end. For this frame I used a school for the setting this is because stereotypically this is where most teenage romances are created. The genre is shown in this frame by the male character holding the love letter and seeing the three girls; one of them is putting lipstick on which gives him a clue on who wrote the letter. This is showing the genre throughout the video. The male character is again dressed in a very simplistic way but also showing masculinity wearing baggy jeans and a t-shirt. This shows both characters dress in a very similar way showing they have things in common.

17. A close up zoom shot is used of the male character was used which builds up suspense and confusion for the audience asking themselves “who wrote the letter?” and showing face expressions. The female character is still looking very simplistic; wearing casual clothing. She's wearing leggings, black ankle boots, a long white top, a scarf and a fashionable leather jacket. The audience get a feel for the male character as soon as he is shown; they automatically know the love letter is for him as no other males are shown before this frame. The audience also know that the story of the video is based on the two characters shown. Again I have used the effect of black and white throughout my music video to give it continuance and also to let the audience have a feel for the storyline that the video is portraying instead of having effects on taking the concentration away from the story itself. I used a school setting for my music video to give it more of a stereotypical teenage romance theme. The love letter is still the main prop, as its the main part of the story itself. Also the female character is wearing a stylish bag representing school; a way of carrying files and books giving it more of a school feel.

18. I pacifically used these camera angles because I wanted to let the audience feel the emotion and the journey the female character went through to find her teenage romance; this also relates to the genre of the video portraying LOVE. Black and white is used throughout my music video, again showing continuance and letting the audience be able to concentrate more on the story the video unfolds rather than the effects it shows. I have used a mid shot of the back of the female character letting the audience feel as though they are following in her footsteps. I then contrasted this and used another mid shot but this time showing the front of the character. The reason for this is to let the audience have a glimpse of her emotions through her face expressions but at the same time creating suspense as after this frame the camera angle goes back to behind the character making the audience want to watch more. The setting for this frame has been filmed in a house; the female characters house. The reason for this is to give it more of a story and to let the audience see different sceneries, so they don’t think the story is plain and repetitive. The camera throughout the music video is hand held which creates realism involving you in the video; feeling apart of the story.

19. Another prop I used was a mobile phone to show a way of contact; using one of the most popular ways of contacting someone using technology. Also stereotypically most teenagers use a mobile phone to contact people. The setting for this frame is on a bus showing continuance of her journey to post the love letter to her teenage romance. Black and white effect used throughout most of the video; to draw more attention to the storyline. Over the shoulder; zoom shot to let the audience be involved with the story letting them see what the text says. Also to fit in with current codes and conventions of current music videos using this type of frame, using a mobile phone as one of the props. I have used a zoom in close up of the main character showing the audience who she is and the emotions she reveals.

20. How effective is the combination of your main product and the ancillary texts?

21. House Style House style is seen throughout by using a running theme of bold, black on my advert and digipack and used white text to contrast against the black so it stands out to the audience. I kept the house style running through my video by using the effect black and white.

22. Christian Marley's album was a story unfolded and each song represented a different time in his life. This is why I designed the digipack to be plain and simple but also to have a strong reason behind why it was created this way.

23. The style of the digipack represents a photo album made up of what has happened to the artist in the past. Hence the photo corners.

24. Christian Marley never appears in the videos but the videos are always created from his perspective. The female character in this music video represents Christian as a teenager, the reason why I didn't use a male character to represent him as I thought it appeal to a more varied target audience having a female character represent him.

25. Current music videos representing a love story stereotypically use a female character to represent the main role of the video this is why my music video conforms the current codes and conventions of current music videos in this genre.

26. How did you use media technologies in the construction and research, planning and evaluation stages?

27. Research To access the research I used a number of sources such as the TV, Internet including YouTube and Facebook and popular search engines, DVDs and CDs. From these sources I was able to compare videos and get ideas for my own music video.

28. Construction I used many programmes and products to construct my music video and ancillary texts such as Adobe Photoshop, Premier Elements, digital camera, computer and a video camera. Without these I wouldn't have been able to produce such professional finished products. Premier Elements Adobe Photoshop

29. Planning I used many constructed ways to plan my products. I sketched my storyboard, digipack and advert onto paper as I felt my ideas were very original, I had the option to use online storyboarding software but choose not to use it as I preferred to have it first hand for further reference. I used a scanner to scan my sketches onto the computer. Popular technology was used such as my mobile phone was used to text characters in my video to arrange times to meet to film my video. Social networking websites such as Facebook was also used to arrange meetings with characters using messages or chat.

30. I used many ways to get audience feedback for my finished products, such as: I uploaded my finished video onto YouTube so I would get more varied feedback as I did not know the audience that were commenting. My video was also placed onto the VLE at school so other students could view my video and I could view others. I also uploaded my ancillary texts and music video onto a memory stick which made it more portable and accessible for people that don't have access to the internet. I preferred using a memory stick rather than a DVD as it was easier to use and more handy when showing people. Evaluation

31. What have you learnt from your audience feedback?

32. I uploaded my video onto YouTube this is because it would give me varied feedback from different people. I also new that YouTube was a popular social networking site and also one of the most popular technologies in today's society alongside Facebook so I knew I would get instant feedback. Here is a link below to view my music video and comments on YouTube: http://www.youtube.com/watch?v=yzZ8062ZoSY

33. YouTube feedback

34. I then got audience feedback from family members and friends living close to me as some may not be able to access YouTube. I saved my music video onto a memory stick and plugged it in to a family computer for people to see. I preferred the memory stick as it was more portable than a DVD for example and also it was easier to use.

35. From my audience feedback I have found that my video would have looked more professional if I used a tripod to film my footage as my video was jumpy. From family feedback I found that I maybe should have kept the whole video black and white instead of changing the ending of the video into colour as it would have gave it more of a house style showing a running theme throughout. I have also found that I could have shown more of the male character in the video instead of just at the end, as it would of let the audience understand the story earlier on instead of at the end.