Effective Marketing Solutions for Hearing Health Professionals provided by Ping! Response

1. Introducing:
A revolutionary web-based new patient
acquisition system specifically
designed for hearing professionals.
Copyright 2008 Ping! Response

2. Hello, I’m Bob Ray of Ping!Response, developers
of unique and effective marketing solutions for hearing
professionals. Thank you for taking a few minutes out
of your busy day to preview this revolutionary approach
to web-based new patient acquisition.
Until now the internet has been an unreliable source of
new patient traffic. The traditional internet marketing
model, the “brochure” website, has provided little, if any, marketing
benefit. The truth is it was never designed to attract new patients.
The value of the internet as a marketing tool can’t be ignored; what
is needed is a system to take advantage of the opportunities.
What I’m about to reveal in the following pages may challenge
everything you believe to be true about internet marketing.
We will deliver new patients to you from the Web, by taking
advantage of three emerging trends and providing an engineered system
to put them to work for you. A system that can grow your practice-
depending on what action you take.
First, an overview: The first trend is Internet access:

3. It’s growing rapidly and presently 88% of the nation’s households
have Internet access. Chances are, in your market it’s closer to 95%.
And it’s not just young people using the internet. A Burst
research study of 2,427 respondents shows that over 73% of the 45-64
year old age groups are web-savvy.
The bottom line is nearly 100% of the people in your community
that will need your services are online.
The second trend is Behavior:
The internet connects
us with our own
communities in ways never
before possible. Thanks to
search engines, consumers
are flocking to the
Internet to research
everything: vacation
planning, mortgage rates,
medical information, and
stock prices-- the list
goes on and on.

4. The third important trend is the emergence of a tool the major
search engines have added called:
Local Search
Let’s go to Google; type in your zip code and the words “hearing
aids”. The search engine will display all the local hearing aid
sources. They appear because Google knows your location, sending
local vendor’s ads to your screen!
Let’s take a closer look at our local search results. The
listings on the left with the map are known as “natural” or “organic”
search results based on keywords found in the text of the sites. A
site’s ranking here can be maximized by Search Engine Optimization.
The listings up at the top and on the right hand side are called
“sponsored links”. Based on local search results, “Pay-Per-Click” ads
may appear thousands of times, but unlike all other forms of
advertising, only cost you when actually clicked upon. Pay-Per-Click
is explained in detail later in this letter.

5. Local people are using the Internet to find you! Search traffic
is growing by an average of 30% per year and already exceeds the
number of Yellow Page referrals every month.
Ping!Net™ was designed to convert website traffic into paying
patients for your practice. Every month. Without you having to be a
computer genius or marketing wizard. Here’s how:
The secret to getting your Ping!Net™ website to deliver
new patients is a three part strategy:
Generate website traffic using online and offline tactics
Capture visitor’s contact information
Follow up with visitors until they’re ready to buy
These strategies have been proven in many industries from coast
to coast. Articles have been appearing in business magazines about
savvy owners who have cracked the internet marketing code, reaping
huge profits, while their competitors struggle.

6. The Website
Let’s explore the amazing capabilities of a Ping!Net™ website by
typing: www.hearingdemosite.com into your internet browser.
As you can see, the look and feel of the site is clear and
uncluttered, giving a strong first impression. But when you look
under the hood, that’s where you see the real mission of our site.
What I’m about to tell you has cost others who have succeeded
online a small fortune in trial and error, until they finally got it
right.
Any visitor to your site, regardless of how they found you,
wants information about hearing issues and your practice.
The mistake most practice owners make is they provide it without
asking for a name and contact information. It sounds crazy, but if a
visitor gets the information they need without identifying
themselves—you’re a mouse click away from being off their radar
screen.
Another common mistake is putting external links on your site,
which is an opportunity for people to leave your site.
To succeed you must control the visit. You must have a mechanism
that satisfies their appetite for information while at the same time—
provides you with their contact information.

7. This brings us to Crucial Strategy #1: Generating traffic to
your site. Online methods, such as search engine optimization will
promote your site to the top of search engine rankings. In addition,
promoting the availability of your site’s content (described below)
offline will maximize the return on all your marketing. Offering this
FREE valuable content in your direct mail campaigns, press releases,
newspaper ads, radio & TV spots, on the back of business cards and
Pay-Per-Click ads will direct traffic to your website, increasing
your overall response.
Crucial Strategy #2: To capture the contact information and keep
the attention of your site visitor, we provide FREE valuable content
to satisfy their search for information. The mechanism that works the
best is:
The Special Report
We have created four different Special Report topics that
provide your visitor with information they are searching for. Each
report has been written by a professional medical copywriter familiar
with hearing issues and is personalized for your practice—which
positions you as the community expert in the field of hearing.
A visitor requests the
report—a pop up opt-in
form appears—they provide
their contact info and
press submit and
PRESTO!!! –You have their
contact information and
they get a link to
download the Special
Report in .PDF form. We
also immediately send the
file to them by email.
Another way of getting the visitors to opt-in is the:
A simple offer of extremely high perceived value. Many
audiologists already offer this service, but people don’t usually
know that.

8. A pop up contact form captures their information—it is
immediately sent to you via email.
They came. They read. They like what they see. They’re ready to:
Another pop up
opt-in form gives
them an appointment
scheduler and
captures their
information—it is
immediately sent to
you via email for
follow-up.
Another popular feature is:
Research has shown that
visitors want to see a picture of
the doctor and staff. We have
created a page where we can include
photos and background information.
If you are not a Doctor, this
button can easily be changed to “Meet the Staff”, should you prefer.
The experiences of others are a powerful selling tool. We
include a section for:
What someone else says about you is
100 times more credible than what
you can say about yourself. It’s
called: “social proof”. If you have
testimonials, we can include them
here. Patients can submit
testimonials to your site directly.
They only appear on the site after
you review and approve them.

9. We make it easy for them to find your office:
When a visitor clicks this link a
Google Map page appears asking for the
starting point. They fill it in, hit
submit—and voila!! Detailed driving
directions to your door!
And for the convenience of
your staff, we offer:
Most patients and staff like the
convenience of downloadable Patient
Forms, so we have included this
feature.
This comprises the nuts and bolts of the site, but there’s more;
way more.
Let’s see what happens to all that contact information your site
receives. This brings us to Crucial Strategy #3: the most important
one of all… following up with your visitors. By not following up with
prospects, you are missing out on 60% of the new patient market.
The strength of this strategy is proven in study after study…

10. Here’s a quick fact. Of all the potential patients that inquire
about a product or service, 20% will either buy immediately or within
3 months. Another 20% will never buy at all. The good news is that a
whopping 60% will make the decision within 3-18 months. Why? The
issue is timing; they’re just not ready.
The right follow-up campaign will ensure the vast majority of
your visitors will turn into paying patients when they are ready—
whether that’s three, six or twelve months down the road.
By having a carefully planned and implemented follow-up system
in place, you can increase your conversion rate from 60-300%!
With Ping!Net™, the
act of freely opting-in
sets in motion the
automated follow-up
campaign: a 12-month series
of contacts starting with a
personalized E-letter from
you, the doctor, thanking
them for visiting your site
and explaining that they
will be receiving a monthly
“Audio Postcard” on a
related topic about hearing
health for a full year. By
staying in touch and
nurturing a relationship

11. with your website visitors you position yourself as a trusted expert
in your field.
Our Audio Postcards are a powerful tool, sent by email and look
like postcards, but play a professionally recorded “Hearing Health
Minute” audio track when opened. We personalize the “cards” with your
office information, and refer to you as the sponsor.
This ability to break the silence of the web empowers you to
maintain an ongoing dialog with prospective patients without any work
or effort on your part.
The true beauty of this automated follow-up system is that it
works on complete auto-pilot, doesn’t add to the workload of your
office staff, and you get the credit for being a pioneer.
There’s more.
Once we perfect your ad campaign, we can include the “next big
thing”, an advanced form of advertising on search engines called:
The dynamo created by
this local search / Pay-
Per-Click (PPC)
advertising model has
newspapers and the
yellow page publishers
running scared. Here’s
why:
o You only pay for
results (a few
dollars per visitor,
depending on your
industry). Your ad
may show 1000 times
but you only pay when
someone clicks on it and goes to your web site.
o You can choose the market area where you want your ads to appear.
For local businesses, this is often a 10-20 mile radius from your
office. There’s no wasted circulation.
o You Set The Budget: By setting a Pay-Per-Click budget limit,
whether $100, $300 or $500 per month, you control how many visitors
(that is: potential new patients) come to your web site. It’s like
having a new patient faucet that you can open on demand: You may
stop, start, increase, decrease, cancel or place your account on
hold at any time; the changes will go into effect immediately.
o The costs are much lower. Local Search/ PPC is a growing market
with few of the physical costs of traditional marketing. The
average Cost-Per-Lead is much less for Online Marketing.

12. Pay-Per-Click is the 800-pound gorilla fueling the meteoric
growth behind the local business success stories nationwide. The
lucky few who have figured out and mastered PPC are enjoying
spectacular growth and skyrocketing incomes.
The financial mathematics of Local Search / Pay-Per-Click
marketing will startle you…
Let’s do the Money-Making Math!
The center point
of this map represents
your office location.
The circle is your
primary business area.
The formula is simple:
In a typical suburban
or metropolitan area
there are hundreds of
people searching for
your service in any
given month. Hundreds
of people per month
searching online for
your business times
$1,500 to $6,000(a conservative estimate of lifetime hearing patient
value) times 12 months per year can yield hundreds of thousands of
dollars of future revenue for your practice.

13. Once you learn how to get a big share of the web traffic
goldmine – you can grow your practice and profits to any level you
choose.
Here’s how we keep score…
The only metric that matters is the number of new patients
you get per month from your website. Ping!Net™ comes with a dashboard
you can access online anytime. It will show you details of:
o Every visitor response generated from your web site.
o Number of Special Report requests
o Number of Scheduled Appointment requests
o Both monthly and year-to-date
This will enable you to precisely measure your acquisition cost
of a new patient and the return on your online investment.
With Ping!Net™, we bring in the most qualified visitors to your
site – those visitors who have sat down and decided to look for your
services!

14. Certifications
What makes us an expert on internet marketing? That’s a good
question and one you should ask. The answer is: Google and Yahoo said
we are!
OK Bob; you’re a good talker, but
what is it going to cost me?
Our Special Introductory price for Ping!Net ™
available for a limited time only, includes:
• The custom website, personalized for your name, practice,
bio, areas of specialization and location
• Geo-Coding your Location(s)
• Search engine optimization of your site
• Developing your Local Search Adword campaign, designing your
ads
• Personalization of all the site content: special reports,
doctor’s letter and audio postcard series
Only $2950
All for a One Time Setup & Design Charge:
The complete 12-month follow-up program for all visitors and
Account Management / Hosting Fee:
Only $195/month
Our premium package is called: Ping!Net Plus™
In addition to everything included in Ping!Net™, we will
develop and manage your Pay-Per-Click campaigns and accounts.
There is no additional setup fee; you may raise, lower, place
on hold or cancel your PPC budget at any time. You will
receive a full activity report monthly. All for only $.99 per
visitor. That’s it!

15. “THE FINE PRINT”
Ping!Net™ is a complete, stand alone internet marketing package.
If you have an existing website and wish to license Ping!Net™, you
have two options:
You may keep the site up and running; we will register a
new domain name for your Ping!Net™ site. Or…
You may shelve it and transfer the domain name to your new
site
Ping!Net is a one year subscription program for either level of
participation, good until cancelled.
Monopolize Your Local Market...Enroll Today
We’ll Have You Up and Running in Less Than 30 Days!
Monopolize your local market! When you license Ping!Net™, we
won’t work with any of your competitors in the area your business
serves. As a licensed subscriber you and you alone will own your
entire market area.
You are one of a select group of Audiologists we have invited to
preview this opportunity prior to rolling out Ping!Net™ nationwide.
If you’ve heard enough and like what you see, I would urge you to act
without delay. Lock up your area today. Just fill out the included
enrollment form then fax it to 1.800.856.5702
Or you may apply online at www.pinghearingprofits.com. We will
let you know immediately if your area is still available.
Don’t procrastinate, enroll today.
Ping!Net Plus™ Enrollments received in the next 45 days will receive
added bonuses:
• Ping! Response will deposit $100 to your PPC account, FREE!
• A media blitz press release campaign, written by professional
copyrighters, sent to your local media and trade journals
announcing your new interactive site.
This exposure will instantly ramp up your patient traffic.
• A $200.00 gift certificate towards other Ping! Response marketing
systems.
An $800.00 Value at no cost to you!
If you have any questions or need additional information, please
call me, Bob Ray, Toll-Free at: 1.800.262.1678 Ext.102
There is no cost or obligation to inquire.

16. You are standing at the crossroads and have three choices…
You Can Do Nothing: Ignore the warning signs and hope for the
best.
You Can Do It Yourself: Scramble to redesign your website,
master the intricacies of search engine optimization,
reengineer and synchronize your offline marketing with your
online strategy, administer and track your Pay-Per-Click
campaigns, develop and implement a follow-up strategy to
nurture all your inquiries. Manage everything yourself.
Let us do it for you: Without lifting a finger—at a cost that’s
a fraction of doing it yourself.
Enroll today to lock up your Ping!Net™ web marketing area and
lock out your competition from this fabulous program.
The emerging boom in Internet Local Search and Pay-Per-Click...
pay attention, get on board and ride the wave… or ignore it and be
left behind.
I’m Bob Ray of Ping! Response and I look forward to helping you
grow your practice.
With Best Regards,