Persona Marketing: How to Speak to the Right People

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Katie M. Smith

Katie M. Smith's presentation from ACOR Insurance Marketing conference 2015, on how to target clients with personas.

Business

How To Speak to the Right People
Persona Marketing

Director of Marketing
Katie Smith
Inbound Marketer
Gen X / Millennial
Relocated to Bend '13
Rents House in Bend
Owns house in Portland
3 car family

If you're talking to everybody, you're
talking to nobody.

Uses Phone to
Connect with Friends &
Family via Facebook
Ask Questions of Peers
Texts more than Calls

Slides: agencyrev.co/personas15
Twitter: @katiemsmith
Email: katie@agencyrevolution.com

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