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12 YEARS A SLAVE 
Katie Downham
12 YEARS A SLAVE 
Synopsis 
 In pre-Civil War United States, a free man is abducted and sold into 
slavery. 
Facts 
 12 years a slave is co-produced by many production companies such 
as; River Road Entertainment, Regency Enterprises, Plan B, New Regency 
& Film 4. 
 Based on a real life story by Solomon Northup
12 YEARS A SLAVE 
Director: Steve McQueen 
Writers: 
Screen-play: John Ridley 
Based on book by: Solomon Northup
12 YEARS A SLAVE
12 YEARS A SLAVE – 
MARKETING AND PROMOTION 
An anti-slavery campaign; Hope for justice, 
created real life posters of victims who were 
sold into slavery. This would draw people in 
to read the poster as they would 
automatically think of ‘12 years a slave’. This 
advertises the film and the charity at the 
same time although it benefits the charity 
more.
12 YEARS A SLAVE – 
MARKETING AND PROMOTION 
This is a promotional advert in the metro 
newspaper. This would have helped promote the 
movie as the metro is free and morning 
commuters pick p the newspaper to read on the 
way to work on in their lunch breaks. The average 
age of morning commuters is 20 – 40 not 
including school children. Advertising in a busy 
area can help advertise products a lot as more 
people than average will look at posters and go 
and see the film/buy the product.
12 YEARS A SLAVE – 
MARKETING AND PROMOTION 
YouTube is a forever growing company. It 
is in someway used more then other site on 
the web and can have more views then TV 
shows. Advertising on YouTube has gained 
2,710,029 views. At the end of this clip it 
shows many famous actors, this helps 
promote the film as people will go see it to 
see their favourite actors. We also know 
from this clip the film is based on a real 
book so therefore if someone has read the 
book they will also see the film. These are 
many ways that the film gets noticed by.
12 YEARS A SLAVE - 
AWARDS 
 The film won 223 awards all over the world. This include actor 
awards and motion picture awards.

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12 years A Slave

  • 1. 12 YEARS A SLAVE Katie Downham
  • 2. 12 YEARS A SLAVE Synopsis  In pre-Civil War United States, a free man is abducted and sold into slavery. Facts  12 years a slave is co-produced by many production companies such as; River Road Entertainment, Regency Enterprises, Plan B, New Regency & Film 4.  Based on a real life story by Solomon Northup
  • 3. 12 YEARS A SLAVE Director: Steve McQueen Writers: Screen-play: John Ridley Based on book by: Solomon Northup
  • 4. 12 YEARS A SLAVE
  • 5. 12 YEARS A SLAVE – MARKETING AND PROMOTION An anti-slavery campaign; Hope for justice, created real life posters of victims who were sold into slavery. This would draw people in to read the poster as they would automatically think of ‘12 years a slave’. This advertises the film and the charity at the same time although it benefits the charity more.
  • 6. 12 YEARS A SLAVE – MARKETING AND PROMOTION This is a promotional advert in the metro newspaper. This would have helped promote the movie as the metro is free and morning commuters pick p the newspaper to read on the way to work on in their lunch breaks. The average age of morning commuters is 20 – 40 not including school children. Advertising in a busy area can help advertise products a lot as more people than average will look at posters and go and see the film/buy the product.
  • 7. 12 YEARS A SLAVE – MARKETING AND PROMOTION YouTube is a forever growing company. It is in someway used more then other site on the web and can have more views then TV shows. Advertising on YouTube has gained 2,710,029 views. At the end of this clip it shows many famous actors, this helps promote the film as people will go see it to see their favourite actors. We also know from this clip the film is based on a real book so therefore if someone has read the book they will also see the film. These are many ways that the film gets noticed by.
  • 8. 12 YEARS A SLAVE - AWARDS  The film won 223 awards all over the world. This include actor awards and motion picture awards.