2. FROM OUR FOUNDER
After years of taking on extreme fitness
challenges as the Host of
WomanVsWorkout, I started seeking out
therapies that helped me relax and
recharge between my adrenaline filled
adventures. There was one therapy that
stood out above the rest: infrared.
I founded HigherDOSE to bring the
incredible benefits of infrared to health,
wellness, and fitness. Our HigherDOSE
line of patented studio heating systems is
designed to offer your clients a superior
workout. I invite you to experience a
‘HigherDOSE’ of wellbeing through infrared.
Yours,
Lauren Berlingeri
Lauren Berlingeri
Founder of HigherDOSE
Host of WomanVsWorkout
Holistic nutritionist and health coach
4. WHAT IS INFRARED?
Infrared light is the invisible part of natural sunlight. although it is actually light, it is experienced as
soothing warm radiant heat. It is completely safe and healthy for all living things and one can be
exposed to infrared light for hours without the risk of burning. Although infrared light is a naturally
occurring wavelength of the sun, it does not contain the harmful UV rays associated with unprotected
sunlight. In fact, infrared is so safe, it is used in hospitals to warm newborn infants.
5. HOW DOES INFRARED IMPACT THE BODY?
Infrared light heats the body, which activates water molecules, which increases blood flow and vitality.
6. HOW IS INFRARED USED IN HEALTH AND
FITNESS?
Infrared sauna
Rehabilitation and wound
healing
Clothing technology
Baby incubators
Skin tightening and anti-
aging
Thermography
7. WHAT DO THE EXPERTS SAY?
Dr. Mark Hyman's book,
Ultrametabolism, addresses
the use of an infrared sauna
as a means of practicing
active relaxation to reduce
stress and lose weight.
Dr. Mark Hyman, MD
“[Infrared] gets your heart to beat
faster, and it burns calories. It
raises your metabolism a little bit,
and also when you sweat, you
sweat out toxins through the skin.”
Dr. Mehmet Oz
“Hyperthermic conditioning
optimizes blood flow to the
heart, skeletal muscles, skin,
and other tissues because it
increases plasma volume. This
leads to endurance
enhancements in your next
workout or race, when your
core body temperature is once
again elevated.”
Tim Ferriss
8. WHAT DO CELEBRITIES AND INFLUENCERS SAY?
“I really love an infrared
sauna; it just allows for such
beautiful, glowing skin and
cell rejuvenation and
detoxification. It even helps
with weight loss and
relaxation.”
Jennifer Aniston
“We also try to get to the spa
for a handful of treatments:
Anything that gets the
lymphatic system moving is
clutch, and IR [infrared]
saunas are particularly great
(and effective) as sweat is one
of our body’s most effective
means for flushing toxins.”
Gwyneth Paltrow
10. MOST PEOPLE ARE “STRESSED SAMS”
Let’s face it – most people are stressed out and are looking for healthy ways to relieve
stress, feel better, and look better.
Who:
“Stressed Sam”
Why:
Seeking healthy ways to manage stress
Demo:
• Male/Female
• Aged 25-55
• Educated
• Affluent
• High powered career
• Invests in healthy lifestyle
11. INFRARED OFFERS “STRESSED SAM” A WAY TO
LOOK AND FEEL AMAZING…
FEEL AMAZING
Relaxation. Decreases
cortisol and increases
serotonin
Detoxification. Detoxifies 7x
more than traditional saunas;
detoxifies of heavy metals,
radiation, and environmental
toxins
Pain relief. Infrared heat
penetrates tissue, joints, and
muscles to relieve aches and
pains
Cell health and improved
circulation. Stimulates the
circulatory system and
oxygenates the body’s cells.
Anti aging and skin
purification. infrared wavelength
is the most effective wavelength
for healing the epidermis and
dermis layers of the skin.
Infrared stimulates collagen
production to reduce wrinkles
and improve overall skin tone
Weight loss. Studies have
shown that benefits of an infrared
sauna session can burn upwards
of 600 calories while you relax!
As the body works to cool itself,
there is a substantial increase in
heart rate, cardiac output and
metabolic rate, causing the body
to burn more calories
LOOK AMAZING
12. …WHILE TAKING THIER WORKING OUT TO
THE NEXT LEVEL
Combining infrared with an existing workout is an excellent way to rid the body of toxins,
boost weight loss, and enhance flexibility. Unlike most hot classes, infrared heat leaves
you feeling great and not claustrophobic or depleted, which is why infrared rooms are
superior to traditional hot rooms or air conditioned rooms.
13. WHY IS INFRARED GOOD FOR
ATHLETES?
Infrared helps athletes take their
performance to the next level:
• Loosen their muscles and joints before a
workout to increase flexibility
• Increase their tolerance for anaerobic
activity
• Eliminate harmful toxins that might hinder
performance
• Reduce lactic acid buildup in muscles,
allowing them to loosen and relax
• Boost their blood circulation to promote
muscle repair
• Ease muscle and joint pain stemming
from overuse, strain, or repetitive motion
• Feel refreshed and reinvigorated even
after the toughest workouts
• Burn extra calories and retain
cardiovascular fitness while recovering
from injuries that inhibit full workouts
• Get a mild cardio workout just by being in
the studio
15. ADDING INFRARED TO YOUR STUDIO PLACES
YOU AT THE CENTER OF 4 MAJOR TRENDS
Trend toward gym/spa
combo
Trend toward
detoxing
Trend toward flexibility/
functional
movement/range of
motion
Trend
toward
rehabilitatio
n
Don’t get left behind on the biggest trends in health. Re-launch your existing offering as a
smart blend of wellness and fitness.
16. INFRARED IS POPULAR IN OTHER REGIONS, BUT
IS YET TO SATURATE NYC
Be among the first establishments in NYC to capitalize on the infrared trend
Google search volume for infrared saunas, by region
17. SEARCHES FOR ‘INFRARED’ IN NYC ARE
ON THE RISE
Be among the first establishments in NYC to capitalize on the infrared trend
Google search volume for infrared in NYC
18. THE BIGGEST NAMES IN FITNESS APPAREL ARE
USING INFRARED
Major brands like Under Armour and Nike have discovered the power of infrared and are using
it to enhance their apparel and as a marketing story. With this kind of exposure, soon infrared
will be a household name that consumers are asking for.
19. WHAT’S THE ROI ON AN INFRARED
HEATING SYSTEM?
Adding infrared to your existing offering will allow you to differentiate yourself from the
competition, justify a higher price point (and therefore profits), and get additional press.
Assuming you raise your average prices by $5, your investment could be paid off within a
month!
Profits*
Press
*Illustrative. Assumes 100 students per day at an extra average price of $5 per class.
20. YOUR CUSTOMERS WILL GET ADDICTED!
When you leave an infrared workout session, you feel amazing (due to the reduction of
cortisol). Your customers will get addicted to the “high” of the experience. You won’t
need to convince them to come back and do it – they won’t be able to help themselves!
22. OUR HEATING SYSTEMS COMBINE FULL
SPECTRUM INFRARED + CLAY
Our HigherDOSE heating system is the only heating technology on the market that
combines full spectrum infrared plus clay.
Full Spectrum Infrared:
• Offers more benefits than you would get from use of Far
Infrared alone (such as wound healing)
Benefits of Clay:
• Increase flow of oxygen to the brain
• Cleanse and purifies air
• Grounding and balancing of nervous system
• Protect against germs and environmental stressors
• Speed up oxidation of serotonin
• Act on our capacity to absorb and utilize oxygen. Negative
ions in the bloodstream accelerate the delivery of oxygen to
our cells and tissues
• Reinforces collagen
• Strengthens the body's immune system
• Improves metabolism
Price Range: $8,500 - $20,000 per studio (USD)
Mounting options: This heater can be mounted flat against any
wall or ceiling. It can also be flush mounted with a kit
Voltage: 240 (Note: these panels are designed to be hard-wired
and do not plug in to a standard outlet)
23. WE HAVE AN EASY 6 STEP SALES
PROCESS
Step 1: Tell us about your space
Fill out form here:
http://www.higherdoseinfrared.com/quote/
Step 2: We give you a quote
Step 3: You put a down payment on an order
Step 4: We send an electrician to scope out the space
Step 5: We order panels for you
Step 6: Panels arrive and electrician installs
24. WHAT ARE OTHER REASONS TO BUY?
Adding our infrared heating system to your studio is an easy “bolt-on” to your existing
offering.
SMELL – essential oils
SIGHT – projecting emotional visuals
Trusted technology
Eco-friendly
Low EMF
Lifetime guarantee
Quick installation
Costs almost nothing to run
Complements existing offerings
Already have facilities
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25. WHY CHOOSE US?
We offer patented, full spectrum infrared + clay heaters for yoga studios and gyms. Our
superior technology was designed in conjunction with the #1 infrared company in North
America. Additionally, we will offer you PR/marketing support, a dedicated sales rep, and a
money back guarantee.
Superior full spectrum infrared technology
Healing and cleansing clay technology
PR/Marketing support
Dedicated local sales rep
Money back guarantee
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