Lively Run Dairy's product catalog for 203

2. Our Story
Lively Run Goat Dairy, a pioneer of goat cheese in the United States, has been producing fine artisanal
cheeses since 1982. Steve and Susanne Messmer acquired the operation in 1995 after moving their
family from Germany to the United States. Susanne, a native German, became a connoisseur of the
exemplary cheeses that Europe has to offer, especially while visiting her family’s summer home in
France. Steve, born and raised in Interlaken, New York, served in the military in Europe as an engineer.
Through this experience, he met Susanne.
The couple’s original goal in owning a dairy farm was to bring impoverished people from other countries
to their farm. The Messmers aimed to teach these people useful skills that they could utilize upon
returning to their own homeland. Unfortunately, these aspirations did not come to fruition, as farm life
became too busy. They thusly settled on sharing their knowledge with anyone willing to learn, including
many French interns that the farm hosted throughout the years.
The Messmers decided against raising cows in favor of goats, enjoying the sweat nature of the animal
and the benefit of low economic maintenance. Susanne also felt that cows would be too large to
handle for Pete and Dave, her two young sons. The entire Messmer family fell in love with the goats
and their farm. In time, Pete came to be the main cheese maker and Dave came to help with the
business elements of the farm. The 104 goats at Lively Run have now become family, and Susanne
has affectionately expressed that “they’re very much like people – they’re intelligent and willful, so you
always have this little struggle with them. But, they get very attached to you, and they’re really quite
lovable.”
Lively Run Goat Dairy, a contributing member of the Finger Lakes Cheese Trail, helps to pioneer goat
cheese in the American market place. The farm is consistently growing and produces 40,000 pounds
of goat cheese annually. Today, the milk is supplied by 300 goats making up five herds in the Finger
Lakes region. The goat dairy’s authentic artisanal cheeses remain inspired by the French method
and are all small batch made, by hand, on the 22 acre farm. These delicious cheeses are all-natural,
containing no artificial additives or preservatives. With a process rooted in tradition and affection for the
goats being raised, Lively Run Goat Dairy truly makes sensational and superior cheeses which have
become a staple of the Finger Lakes region and beyond.
Why Goat Cheese?
• Goat cheese in the United States has been the fastest growing gourmet cheese in the past decade
and demand is continuing to increase.
• Goat dairy is considered to be healthier than cow dairy, especially for people who have dairyrelated allergies or trouble digesting cow milk. Goat milk proteins and fats are much more similar
to human milk and the body utilizes about 70% of the nutritional value of goat milk vs. only about
30% of the value of cow milk..
• Goats are more economical than cows for the farmer to keep. They are cheaper, easier to handle,
and cleaner. Goats provide an ideal opportunity for more sustainable value added community and
environmentally friendly agriculture as compared to large scale industrial/commodity dairy.

4. Chèvre
In her book entitled, “All American Wine and Cheese,” Laura Werlin
calls out Lively Run Chèvre as one of the finest in the nation.
That is because our chevre is truly fresh, artisinal, handmade
cheese, unlike many of the mass produced foreign import goat
cheeses, which are industrial, factory processed products. We
use old fashioned slow time, low temperature vat pasteurization
which preserves milk quality and natural proteins and nutrients. Our
cheese is creamy, rich, and wholesome.
Varieties: Plain, Dill, Fine Herbs, Garlic & Pepper, Herbes de
Provence, Lemon-Thyme, Rose Peppercorn, and Lemon Thyme &
Rose Peppercorn
Recipe
Honey Walnut Chevre
Ingredients:
8 oz Chevre, plain or Lemon Thyme and Pose Peppercorn
4 oz Walnuts or Almonds
12 oz raw Honey (Fall Flower or Basswood for a lighter
honey)
Crackers or Crisp bread or sliced brioche
Directions:
1. Toast the nuts in a pan on the stove top on medium heat for 5 minutes, being careful to not
burn them. Keep stirring them with a wooden spoon. When they are warm, they have that
delicious milder toasted flavor.
2. Place them in a 16 oz glass or plastic container, pour the honey over the nuts and store at
room temperature for 12h.
3. Place Chevre log on a glass or china dish, pour honey nut mix over log and serve with
crackers, crisp bread or brioche.
4. The Lemon Thyme and Rose Peppercorns add an aromatic flavor that makes the whole
“pop”!

5. Mini-log Max-log 1-pound 5-pound
Minimum Guaranteed Shelf
Life: 90 Days
Minimum Guaranteed Shelf
Life: 90 Days
Minimum Guaranteed Shelf
Life: 90 Days
Minimum Guaranteed Shelf
Life: 90 Days
Packaging Type and
Weight of Contents:
4 oz vacuum-packed
cylinders
4”x1.5”
Packaging Type and
Weight of Contents:
8 oz vacuum-packed
cylinders
5”x2”
Packaging Type and
Weight of Contents:
1-lb vacuum-packed bag
8”x4.5”x1”
Packaging Type and
Weight of Contents:
5-lb vacuum-packed bag
12”x9”x1.5”
Bar Code: Plain: 626 20
00006
Herbed: 626 20 00001
Bar Code: Plain: 626 20
00007
Herbed: 626 20 00003
Bar Code: None
Bar Code: None
Pricing:
Suggested Retail ($20/lb)
Plain: $5.00 ea. Herbed:
$5.50 ea.
Wholesale ($13/lb)
Plain: $3.25 ea. Herbed
$3.58 ea.
Distributor ($10.00/lb)
Plain: $2.50 ea. Herbed:
$2.75/ea
Dimensions of Case:
9”x9”x4”
Number of Units per Case:
20 units
Case Weight: 5 lbs
Case Price:
Retail: NA
Wholesale: Plain: $65/
Case Herbed: $71.60/
Case
Distributor: Plain: $50/
Case Herbed $55/Case
Pallet: 80 cases
Minimum Order for
Wholesale Price: 1 case
Minimum Order for
Distributor Price: 25 Cases
Lead Time: <15 cases: 1
week
>15 cases: Call
Pricing:
Suggested Retail ($18/lb)
Plain: $9.00 ea. Herbed
$9.25 ea
Wholesale
Plain $5.85 ea. Herbed;
$6.18 ea.
Distributor
Plain $4.50 ea. Herbed;
$4.75 ea.
Pricing:
Suggested Retail $18.50
ea.
Wholesale $12.00 ea
Distributor $9.25 ea.
Pricing ($8.75/lb)
Suggested Retail $18/lb
Wholesale: $58.50 ea
Distributor $45.00 ea
Dimensions of Case:
9”x9”x4”
Number of Units per Case:
15 units
Case Weight: 7.5 lbs
Case Price:
Retail: NA
Wholesale Plain; $87.75/
Case Herbed: $92.70/
Case
Distributor Plain: $67.50/
Case Herbed: $71.25/
Case
Pallet: 80 cases
Minimum Order for
Wholesale Price: 1 case
Minimum Order for
Distributor Price: 20 Cases
Lead Time: <15 cases: 1
week
>15 cases: Call
Dimensions of Case:
10”x10”x10”
Number of Units per Case:
20 units
Case Weight: 20 lbs
Case Price:
Retail: NA
Wholesale: $240/Case
Distributor: $185/Case
Pallet: 80 cases
Minimum Order for
Wholesale Price: 1 case
Maximum Order for
Distributor Price: 10 cases
Lead Time: <15 cases: 1
week
>15 cases: Call
Dimensions of Case:
10”x10”x10”
Number of Units per Case:
4 units
Case Weight: 20 lbs
Case Price:
Retail: NA
Wholesale: $234/Case
Distributor: $180/Case
Pallet: 80 cases
Minimum Order for
Wholesale Price: 1 case
Minimum Order for
Distributor Price: 10 Cases
Lead Time: <15 cases: 1
week
>15 cases: Call

6. Feta
Our goat milk Feta is firm, crumbly, brine aged;
made in genuine Balkan style. In flavor, texture, and
complexity it stands apart from imitation cow milk
“feta” found on supermarket shelves. It is produced
by hand using slow, low temp. Pasteurization
preserving milk/cheese quality. It is the perfect
compliment for traditional Mediterranean dishes, or
for creative new world innovations.
Recipe
Lively Run Feta Summer Salad
Ingredients:
8 oz. Lively Run Feta
4 Medium to Large Vine Ripened
Tomatoes
2 Large Onions
2 Table Spoon Cider Vinegar
4 Table Spoons Extra Virgin Olive Oil
Medium Size Shallow
Casserole Dish
Oregano
Basil
Ground Sea Salt
Black Pepper
Directions:
1. Half and Slice Onions and break into strips
2. Slice tomatoes into thin discs
3. Crumble the Lively Run Feta
4. Layer half the onion strips on the bottom of a casserole dish
5. Cover the onion layer with a layer of tomato slices, and sprinkle with spices, salt and pepper
6. Cover the tomato layer with half the crumbled feta
7. Repeat steps (2) to (4) with the other half of the remaining onion, tomato, and feta
8. Mix the olive oil and vinegar in a small mixing bowl and sprinkle over the whole salad
Note: You may substitute your favorite Italian style dressing or Vinegarette for Step (6)

7. 4-ounce
5-pound
30-pound
Minimum Guaranteed Shelf Life:
90 Days
Minimum Guaranteed Shelf Life:
90 Days
Minimum Guaranteed Shelf Life:
90 Days
Packaging Type and Weight of
Contents:
4-oz in vacuum pack
4 1/2”x 3”x 1/2”
Bar Code: 626 20 00005
Packaging Type and Weight of
Contents:
5 lbs in 1-gallon brine pail
7.5” high x 7” diameter
Packaging Type and Weight of
Contents:
30 lbs in 5-gallon brine bucket
Pricing:
Suggested Retail: $5 ea
Wholesale $3.25 ea
Distributor $2.5 ea
Dimensions of Case: 9”x9”x4”
Number of Units per Case: 24
units
Case Weight: 6 lbs
Case Price:
Retail: NA
Wholesale; $78.00
Distributor; $60.00
Pallet: 80 cases
Minimum Order for Wholesale
Price: 1 case
Minimum Order for Distributor
Price: 20 Cases
Lead Time: <15 cases: 1 week;
>15 cases: Call
Bar Code: None
Pricing:
Suggested Retail: $18.00/lb
Wholesale $58.50/Pail
Distributor $45.00/Pail
Dimensions of Pail: 7.5” high x 7”
diameter
Number of Pails per Case: 1 pail
Pallet: 25 Pails
Minimum Order for Wholesale
Price: 1 pail
Maximum Order for Distributor
Price: 20 Pails
Lead Time: <15 cases: 1 week
>15 cases: Call
Bar Code: None
Pricing:
Suggested Retail $17/lb
Wholesale $330/Bucket
Distributor $255/Bucket
Dimensions of Bucket: 14” high x
11” diameter
Number of Units per Case: 1
bucket
Case Weight: 30 lbs
Pallet: 12 cases
Minimum Order for Wholesale
Price: 1 Bucket
Maximum Order for Distributor
Price: 5 Buckets
Lead Time: <15 cases: 1 week
>15 cases: negotiable

8. Cayuga Blue
Lively Run Cayuga Blue was the first, and
remains one of the only true goat blue’s available
domestically. Cayuga Blue made its debut 30 years
ago and has obtained national recognition in many
venues and magazines such as Saveur, Food and
Wine, Gourmet, Forbes, and Culture magazines, as
well as feature books such as Laura Werlin’s, “All
American Wine and Cheese.” It is a distinctive blue
with complexities as deep as the lake after which it
is named.
Recipe
Cayuga Blue Cheese Stuffed Mushrooms
Ingredients:
1 dozen baby Portobello mushrooms
4 oz Lively Run Cayuga Blue
1 small onion
2 strips bacon
¼ stick of butter
1 large toe garlic
Salt to taste
Pepper to taste
Directions:
1. Wash and clean mushrooms and remove stem and scoop out central portion of gills.
2. Chop the onion, garlic, bacon and mushroom stems into small pieces and sauté in a skillet with
the butter until the onion is browned.
3. Remove from skillet and place in a mixing bowl with the crumbled Cayuga Blue cheese and mix
thoroughly by hand.
4. Place a teaspoon full of this filling into each mushroom cap.
5. Place the mushrooms on a cookie sheet and bake in the oven at 400 degrees for 20 to 30
minutes, being careful not to burn or overly dry out the dish. Serve while still hot.

9. 4-ounce
Wheel
Minimum Guaranteed Shelf Life: 4 Weeks
Minimum Guaranteed Shelf Life: 4 Weeks
Packaging Type and Weight of Contents:
4-oz vacuum-packed packages
5” x 5” x 1”
Packaging Type and Weight of Contents:
3-4 lb wheels
3” high x 5” diameter
Bar Code: 626 20 00008
Bar Code: None
Pricing:
Suggested Retail: $28/lb, $7 ea.
Wholesale $18.20/lb, $4.55 ea
Distributor $14/lb, $3.50 ea
Pricing:
Suggested Retail $ 24/lb
Wholesale $15.60/lb
Distributor $12/lb
Dimensions of Case: 9”x9”x4”
Number of Units per Case: 12 units
Case Weight: 3 lbs
Case Price Retail: NA
Wholesale: $54.60/case
Distributor: $42.00/case
Dimensions of Case: 22”x15”x15”
Number of Units per Case: 8 wheels
Case Weight: 24-32 lbs
(Determined by weight of wheels)
Case Price: By Weight
Pallet: 60 cases
Minimum Order for Wholesale Price: 1 case
Maximum Order for Distributor Price: 25 Cases
Lead Time: <15 cases: 1 week >15 cases: call
Pallet: 40 cases
Minimum Order for Wholesale Price: 1 wheel
Minimum Order for Distributor Price: 15 Wheels
Lead Time: <15 Wheels: 1 week >15 Wheels, call
Cayuga Blue was featured in Culture
Magazine’s “Tangled Up in Blues,” an
article about American goat’s
milk blue cheeses

10. Seneca Blue Moon
Lively Run Goat Dairy Seneca Blue Moon is a moldripened soft cheese. Seneca Blue Moon begins life
as a traditional Chèvre. The cheese is then aged
with classic blue mold for six weeks, resulting in a
beautiful blue rind on the outside of the log. While
the rind has a fairly mild portobello mushroom flavor,
the paste of the cheese develops a slightly sharp
blue flavor while retaining the creamy texture of
traditional Chèvre.
Recipe
Seneca Blue Moon and Chancellor Spread
Ingredients:
1 lb Lively Run Seneca Blue Moon Cheese
1/2 to 1/3 cup Cayuga Ridge Estate Chancellor
1 stick unsalted butter, softened
1/2 cup chopped Walnuts
Directions:
1. First, preheat your oven to 350 degrees.
2. Then, spread out the chopped walnuts on a baking sheet and place them in the oven to toast
for 15 minutes, or until brown and toasty.
3. While the walnuts are toasting, put the cheese and the softened butter into the bowl of a food
processor and spin until well blended.
4. Slowly begin adding in the wine until the desired texture is reached. More wine will result in
a softer, more spreadable texture; less will result in a firmer texture.
5. Remove the cheese mixture from the food processor and slowly stir in the toasted walnuts.
6. Serve on crackers or on pieces of toasted baguette. Feel free to experiment with this recipe
by adding spices or substitution different nuts.

11. 2-3 pounds
Minimum Guaranteed Shelf Life: 3 Weeks
Packaging Type and Weight of Contents:
Presented as a Log, 2- 3 lbs
Wrapped in Plastic Wrap
Each piece priced by weight
Bar Code
None at this Time
Pricing:
Recommended Retail: $25/lb
Whole Sale: $16.25/lb
Distributor: $12.50/lb
Minimum Order for Wholesale Price: 1 log
Minimum Order for Distributor Price: 12
logs
Lead Time: <10 logs: 1 week >10 logs:
call

12. Want To See Your Ideal
Cheese Product Come to
Life?
...we provide custom
cheese-making services
to fit your needs. Call us
for more information.
We have developed and produced
cheese recipes for:
Product: Muranda Blue
Product: Organic Gouda
& Organic Cow Chevre

13. Awards & Recognitions
Won 2013 Finger Lakes Foodie Award
Lively Run Goat Dairy won “Best Finger Lakes Artisanal Cheese” in the
annual Finger Lakes Food Revolution Foodie Award Challange.” Their
high-quality, artisan cheese had consumers voting them as their favorite.
“USA Cheese was best I ever tasted – On a recent trip there, I was
served the lightest, creamiest, most delicious locally-produced goat’s
cheese I have ever eaten, on a small farm called Lively Run Goat Dairy in
Interlaken, New York State” – Elizabeth Ellison, Marciac (French Citizen)
Featured in The All American Cheese
and Wine Book by Laura Werlin
“The Cayuga Blue is as capricious as are the Messmers’ animals – but
it is always excellent. It has a thin rustic-looking skin and a round, rich,
full-bodied flavor that ranks among the top blue cheeses in the nation,
and is perhaps the finest goats’ milk blue.” - Laura Werlin
Featured in these magazines:
aveur
one of S rite
Named
favo
e’s 50
magazin cheeses in
merican
A
05
April 20
Cayuga
Blue wa
s
in Best
America featured
n Chee
in the U
se
Food an nited States in
d Wine
Magazin
(Nov 2
e
007)

14. LIVELY RUN
GOAT DAIRY
8978 County Road 142
Interlaken NY, 14847
Tel: (607)532-4647
Fax: (607)532-8759
www,livelyrun.com