eval q 2

1. EVALUATION QUESTION 4: HOW DID YOU USE
MEDIA TECHNOLOGIES IN THE CONSTRUCTION,
PLANNING, RESEARCH AND EVALUATION STAGES ?

2. INTRODUCTION: RESEARCH AND
PLANNING
• The use of digital technology was of paramount importance during all stages of the Advanced
portfolio. It has made the task at hand far easier to complete in a variety of ways explained below.
• During the research and planning stages Blogger allowed me to present my work as a learning
journey and create posts linking to my research simply and it has not constricted me to presenting
my work in just one format. With out the use of blogger I would not have been able to embed any
of my research sources such as articles and YouTube videos or present my work in a visually
engaging way.
• Digital technology also made the planning process of my work very simple as I could contact my
actors for my video at the touch of a button and send them links to ideas in seconds even though
they lived over an hour away. Without digital technology I would have had to phone them or see
them in person to explain the outfits that they needed to wear and the videos that they need
emulate

3. INTRODUCTION: PRODUCTION AND
DISTRIBUTION
• Digital technology was probably most important during the production process itself as the video
was shot on a digital camera this meant I was able to take plenty of footage quickly and easily and
review the clips during the process. This is unlike a film camera which requires a period of time for
the film to develop.
• The editing process was also made very quick and easy by digital technology such as iMovie which
made editing footage simple and I could correct mistakes that I made whilst I was filming (such as
steading a shaky camera). I could not have done this if I was editing the film by hand and the
process would have been far more laborious and difficult.
• Distributing the music video with the aid of digital technology such as Vimeo meant that my
music video was easily accessible to a large audience with out having to pay a fee for multiple
copies of my music video to be made or only having one copy to play to a small audience. Vimeo
allowed me to access a global audience for free.

4. INTRODUCTION: EVALUATION
• Digital technology was also incredibly helpful during the evaluation stages
of my product as I a was able to send out one questionnaire to as many
people as I wanted, from anywhere in the country. This meant that was able
to reach people from my focus group who lived over and hour away with out
sending a letter and waiting days for a reply. I could receive a reply within
minutes. Pie charts were compiled from the replies and this saved me having
to present my findings by hand.
• I have also been able to present my evaluation question is visually engaging
ways and include images and links to my work from the research, planning
and production stages. I would not have been able to easy link this work
without the use of the internet.

5. BLOGGER
• Blogger has been a website that has helped bring together each element of
my advanced portfolio, seamlessly connecting my research and planning
to my production and evaluation.
• This enabled me to document my creative process and the reasoning behind
creative decisions easily and meant that I could view the progression of my
ideas as the process developed.
• As well as being able to evaluate creative decisions, the website meant that I
could constantly refer to my research and planning when trying to emulate
existing products during production.
• Blogger has also enabled me to publish my work in multimedia formats
and embed links into my work such as YouTube videos and links to be
websites.

6. CAMERAS
• I used three types of cameras when
filming my music video and taking
photos for my ancillary products. The
first footage I filmed was in st Maarten
and was of the ocean.
• In order create a professional look and
an aesthetically pleasing image I
decided to use a drone. I found this to be
very successful and provided me with the
footage that I wanted.
• I then filmed in Newmarket forest with a
canon 5d camera I adjusted the color
setting on the camera in order create a
blue tone that ran through out all of my
products.
• This was essential for creating the
moody atmosphere of the video. The
camera also allowed me to film in slow
motion. I then used an iPhone 7 to film
the underwater footage which allowed
me to add another dimension that was
visually engaging for my audience to
IPhone 7
Canon 5d
drone

7. IPHOTO
• IPhoto was a helpful tool for
the first stages of
production. It allowed me to
import all of my raw
footage and initial photos
for my Digi pack and poster
from my canon camera,
drone and my iPhone.
• All of the photos and videos
were presented in a format
that helped enabled me to
view them quickly and easily
and be able to share them
quickly and easily.
• This meant that I cold share
images and videos with my
focus group and ask them
what they thought.

8. ADOBE PHOTOSHOP:
EXPERIMENTATION
• Photoshop was the main editing technology that I
used for both my album poster and my Digi pack.
After learning how to use Photoshop during AS I felt
that I was fairly confident using the program to both
manipulate my images and to add text on to
images.
• Whilst creating my Digi pack front cover I
experimented with various different styles and
images. One existing product that i wanted to
emulate was Alt-js live album cover where the text
on the album seemed to be cut out of an image.
• I did not originally know how to do this so I
researched a YouTube video to learn how it was
done. Although I did not end up using this draft of
the Digi pack, I learnt how to cut text out of an
image in the process.

9. ADOBE PHOTOSHOP: MANIPULATING
IMAGES
• The images that I had taken for my digi
pack needed some adjustments before the
were suitable and professional looking.
Photoshop helped me do this.
• When creating my front cover of my digi
pack and the image for the album poster, I
needed to add some more flowers around
the head of the girl in order to make the
image look more balanced and
aesthetically pleasing. I did this by using
the clone tool.
• As well as this I decided to put a blue
overlay over each of my images to match
the blue tone of the music video and create
a strong sense of brand identity that ran
through the products.
Added blue tone and
flowers

10. PHOTOSHOP: CREATING MY DIGI PACK
• Photoshop was also very
helpful when arranging the
images for my Digi pack into
the correct format using a
template that I found on the
internet.
• This template ensured that
my Digi pack looked as
conventional and
professional as possible.

11. IMOVIE INITIAL STAGES
• IMovie was a crucial element when editing my
music video. I had never used this software before
and it took me a few days to get to grips with the
program, however my skills improved rapidly as
persevered with the program.
• I was able to create my own project labeled “head
above the water” in iMovie and import all of my
footage and audio straight into the program.
• After importing my footage I began to cut it down
in to clips that I knew would and wouldn't use in
my video and mute the audio on the clips I was
going to use.
• The sections of clips that I used is indicated by the
orange lines. After doing this I worked out a basic
structure for the narrative of the video (based on
shot lists) and began editing.

12. IMOVIE: EDITING
• As many of my shots were very short
and I had a lot of lip syncing in my
video, the precision editing tool was
essential. This enabled me to cut my
footage right on the beats of the
song, ensuring that I adhered to
Andrew Goodwins Thought Beats
theory.
• I was also able to lay one shot over
another and adjust the opacity of
shots to create a whole new effect.
• I did this with a shot of blue smoke
and laying it over the top of a shot of
the the trees to create a dream like
atmosphere.
• I also used the slow motion tool
frequently in order to create a slow
and moody atmosphere that fitted
the slow song and genre
conventions
This is where I
over layed the
shot of the trees
This is where
I used the
precision
editing tool
Slow
motion
tool use

13. VIMEO
• Vimeo was a website that I used to upload
my music video drafts to so that I could
share them with my target audience and
then upload them to my blog.
• Vimeo was easy to use and meant that my
audience could watch my music video easy
who out me having to it to them each
individually. They could just search for it
online.
• As well as this I was able to receive
audience feedback via the sites comments
section, which I found very helpful. This
website, in combination with programs
such as iMovie, have helped me become
what David Gauntlett would call a
‘prosumer’. Technology has enabled my
participation with and creation of
products. As well as this by sharing the
content I produce online I am contributing
to the ‘collective intelligence’ and

14. GOOGLE FORMS
• I found google forms to be an incredibly
useful and important part of my research and
my evaluation.
• I had used this website during my AS but to
nowhere near the extent that I made use of it
this year. I used google forms to ask my focus
group and a mass audience their opinions on
my products during every stage of the
production process.
• The audiences opinions and answers to the
questions are displayed in easily digestible
ways such as pie charts, and so understanding
the information that they provided me with
was simple and my strengths and weaknesses
were highlighted.
• The feedback from these questionnaires
influenced many creative decisions during the
production of my products and helped make
my products as engaging and gratifying for
the target audience as possible.

15. APPLICATIONS USED FOR RESEARCH
• During my research I used many applications and
websites to present my findings theses included,
flip snack, slide share and Prezi.
• Each of these applications allowed me to create
engaging ways to present work. I found the
website Flip Snack particularly useful to use when
presenting work to an audience for example
when I was pitching my treatment.
• Flipsnack provided many templates that were
easy to edit and create visually engaging and
appealing work. This helped me to convey my
thoughts on what I wanted the aesthetic of the
products to be as well as creating a strong sense
of brand identity.

16. TECHNOLOGY USED FOR PLANNING
• Planning the production of the music video
required a lot of communication with my
talent which I did through applications such
as snap chat. Snapchat allowed me to send
photos and links to my talent to inform them
of what to wear and what existing products to
try and copy when they were acting.
• As well as this I used websites such as google
docs to create a shot list template to help me
plan my shots for the day of production.

17. APPLICATIONS USED FOR EVALUATION
• For the evaluation of my products I have used applications
such as slideshare, flipsnack, prezi and visme and an
imovie video. I found that using flipsnack and visme
particularly helpful as I was able to include links to my
previous work which helped illustrate my point.
• However flip snack only allowed me to use 15 slides which I
found limiting. All of these applications have allowed me to
add photo examples of my work which I have found very
helpful and easy to do.
• Prezi also allowed me to embed YouTube videos. This
helped me to explain how I had emulated existing
products.
• The video that I made also allowed me to include as many
images as I wanted and I could bring the key terminology
up on the screen as I said it.
• This would not have been the case with out the use of this
technology and I would not have been able to successfully
illustrate the points that I was trying to make.

18. CONCLUSION
• In conclusion this task would have been almost impossible to undertake
with out the aid of digital technology. I has been a crucial element of
every process from the planning and research to the production and
evaluation. Using such a wide range of digital technology has ensured
that my products were of the highest quality they they could have been.
Some of the technology was very new to me, such as iMovie, but it
provided an interesting challenge and helped me develop new skills that
I did not previously have at AS. Finally, digital technology enabled others
and myself to evaluate my products through the use of applications
such as google forms.