The document analyzes the website for the film "Gone Girl" and discusses elements that could be useful for a website promoting the film being analyzed. It identifies navigation bars, the logo, interactive elements like arrows and videos, synopses, sign-up forms, and options to purchase the film as key components of the Gone Girl website that provide information and marketing opportunities. The document suggests incorporating navigation bars, logos, interactive clips, sign-up forms, and pre-order options on a website for the film being analyzed.

1. GONE GIRL
WEBSITE ANALYSIS

2. NAVIGATION BAR – Displays click-
through that navigate you into
different sections of the website. This
aids the ease for a user as it’s quick
and simple to either find the specific
thing you’re looking for or to have
browse. This is an element that we
definitely need to include on our
website.
Home page displays the
logo of the film, thus
allowing quick recognition
and also aids the
marketing, as audiences
will be able to determine
the film when they see it.
(We definitely will create
and include the logo of our
film on our website, in aid
to create an image of the
film that will be widely
recognised.
The arrow is a click-through that moves on to
a series of different flash videos, giving a sense
of the film. We would like to use arrows and
symbols as different click-through, as it adds a
different dimension and more interactive
element to the website.
The graphology of the logo of a
single cloud in the sky, possibly
symbolises the sense of mystery and
unknown in the film. Thus it gives a
sense of the theme whilst also
captivating a specific audience that
would be interested in that element.
The icons in the corner are
hyperlinks that lead to the
film’s different social media,
again as a form of
marketing by getting the
film out to many different
audiences.
HOMEPAGE

3. The ‘Gone’ page on the website, is as series of flash videos, that show the different stages (i.e. days) that
the female protagonist, Amy, was missing for. This aids to give the user a sense of what the film is
about, and acts as a different form of a trailer by depicting some of the main events that take place.
There is also evidence of the use of a rollover, for when the cursor moves over the ‘headlines’ they
enlarge, and also start to move. This gives a more interactive element, thus immersing the audience into
the detail of the film.
I would like to incorporate a similar element into our website, of having different snippets of a main
event in a interactive form.
‘GONE ‘

4. The video click
through, leads the
user to a page of all
the different footage
of the film that has
been released prior
to the release of the
film. This is in aid of
giving the user an
idea of what they film
is, and is a simplistic
form of advertising
all on one media
platform. I think that
we should include
this element in our
website, as firstly it
connects the two
mediums of a website
and trailer that we
are producing, but
also is a very popular
form of discovering a
film.
The use of the black
background firstly makes
the video easier to watch,
without any distracting
colours. It also symbolises
the dark and morbid
themes in the film by
reflecting death, despair
and unknown.
The different titles at the bottom, act as
a click-through to quickly navigate the
user to the different videos available.
VIDEOS

5. The ‘Synopsis’ page allows
the user to read the ‘blurb’
of the film, to determine
the themes, characters and
plot line. This aids the film
to entices a specific
audience that would be
interested in a film that
incorporates elements of
neo noir, thriller and
horror. I think the synopsis,
is a good form of enticing
audiences. However I feel
the trailer does the same
job, thus a trailer is a more
contemporary form, so
possibly we won’t need to
include them both.
Moreover, the page also
gives the information of the
director, screenplay,
producers and cast. This is a
good motion, for film
fanatics. As they may notice
particular names, that will
draw them into watching the
film for that specific person
(such as a director or actor).
For Gone Girl that names of
Ben Affleck (actor) and Reese
Witherspoon (producer)
potentially will be the
marketing in this sector, as
they are both globally
recognised.
SYNOPSIS

6. The ‘sign up’ page is a form
of marketing by the
production/distribution
team being able to email
customers (users) ‘updates
and offers’ regarding the
film. I think this a good
form of advertising, as it’s
very contemporary
medium.
I also think that we should
try and incorporate
connecting this form of
medium to our film, as it
shows a form of marketing
and distributing our film to
large audiences.
Moreover, the option of
signing up with email or
Facebook, reflects how
the film company wish to
make it as easy, quick
and accessible for the
user as possible.
SIGN UP

7. PURCHASE
The image of the DVD cover,
again displays the film logo.
Therefore it firstly depicts to
the customer what the DVD
looks like but also portrays
the main character (Affleck)
thus again attempting to
entices those film fanatics that
are a fan of the actor.
The click through of ‘Now on Blue ray, DVD and digital HD’ acts
as a hyperlink to the website, Amazon, where the user can
purchase the DVD. Amazon, is a globally recognised and popular
website, thus users can trust the site to purchase the DVD. It also
aids the ease for the customer of purchasing the product as
Amazon is quick and easy to use.
The website, Amazon,
details the different
prices of the DVD.
Thus making it clear
and concise to the
customer of the best
possible prices that
are available.
We probably won’t include this click through as the
DVD wont be available to purchase yet. However we
potentially could include a ‘pre-order’ section to aid
the distribution of our product.