1. W HOTELS, A TOP
DIGITAL IQ BRAND
Digital Strategies

2. COMMUNICATE THE DREAM OF THE
LUXURY BRAND
 W Hotels website is a well design website, which aim to provide a
lot of information for the visitor and engage them, push them to find
something interesting in there to stay on the page.
 Whotels Twitter account aim to make people aware of the news,
but promote most of all a fashion and trendy style to engage a
specific segment of their customers. With 1564 follower at the
moment, their twitter account is updated on a daily basis
 71268 Likes on their facebook page, they update constantly their
page content with news, event, videos and images. They interact
with their fan

3. DIGITAL AS A PIECE OF THE LARGER
PUZZLE
The W Store
 To promote their product and mae customer becoming addict of the W
brand, the Whotels webpage give the opportunity to anyone to command
product of the Hotels. Whotels become then even more closer to their
customers as they follow them at home, they provide them with goods that
will enable customer to have Whotels brand outside of the actual hotel.

4. TELL A GREAT STORY
Mobile tools:
 Reason for the customer to engage with the brand
 Those tools add an utilitarian and educational value for the customer
Flickr
This photostream tool enable Mobile tool to localize your hotel
customer to have Whotels and check in with your favorite
social media
photos directly on their mobile

5. BE A CULTURAL TASTEMAKER
 « entrer dans le monde du
design, de la musique, et de la
mode ». On the first page, this
section invite visitors to get in
« the world » of W hotels, of
their interests subject and that
way they engage potential
customers to share those
same interests. Instead of
going in a magazine website
to have info and articles,
visitors that share the same
vision of W can just go on their
website. They are telling their
story, in a world of « design,
trends and music » and want
people to come and share it
withe them

6. PROVIDE A TRUSTED GUIDE TO
LIFESTYLE ENHANCEMENT
 Promoting new events, and  Those provided information
giving the visitors all the grabs the audience and
information he needs to invite people again invite
follow and participate to the people to share common
event is a very good strategy interest and participate in the
that uses Whotels. same events

7. TALK TO YOUNGER LUXURY
CONSUMERS
Music playlist
 The music playlist they
propose in their webpage
enable visitors/customers to
listen to music directly in their
page. The music is a smart
way to engage with customer
and identify a proper style

8. OFFER INCOMPARABLE SERVICES
 Appart from the regular hotel guest services that are
describe on the hotel webpage related to it, the Whotels
group give other services tool such as guarantee best
rate
 They provide their customer with ‘best rate guarantee
claim’, so that if customers found best rate in an other
site, they offer to honor the garantee.

9. USE DIGITAL TO CONVEY EXCUSIVITY
Whotel Garantee Exclusivity
 SPG : Starwood Prefered
Guest
Giving the opportuity for guest
following the program to
amplifies their access, and
personalized it. They propose
special offer and advantages,
with special access to
properties and rewards

10. W HOTELS DIGITAL STRATEGY
RATE
1. Communicate The dream of the luxury brand 1 2 3 4 5
2. Digital as a piece of the larger puzzle 1 2 3 4 5
3. Tell a great story 1 2 3 4 5
4. Be a cultural tastemaker 1 2 3 4 5
5. Provide a trusted guide to lifestyle enhancement 1 2 3 4 5
6. Use history as a way to push forward 1 2 3 4 5
7. Encourage the spirit of competition 1 2 3 4 5
8. Talk to younger luxury consumers 1 2 3 4 5
9. Offer incomparable service 1 2 3 4 5
10. Use digital to conver exclusivity 1 2 3 4 5