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"I feel like a lot of people are saying that the industry is
moving to just being singles driven, and that's kind of a cop
out to me. So it's like, basically that means that we sign a
bunch of disposal artists, you know, as long as we get one hit
that's good? That's B.S.,” - Ne-Yo

http://www.flickr.com/photos/45409431@N00/9339011609/
"If you used to have a big single, you would sell a million albums,
and if you sell a million albums and you're a band, you can probably
not have to work for a couple years. We don't have that luxury.” Gabe Saporta from Cobra Starships

http://www.flickr.com/photos/75144752@N00/5616303641/
Music needs the concept of the
album.
http://www.flickr.com/photos/25483371@N07/3452027651/
The Audience

http://www.flickr.com/photos/45409431@N00/9391593778/
The Audience

http://www.flickr.com/photos/30420396@N03/4608112701/
Call to Adventure

http://www.flickr.com/photos/79727841@N00/152396707/
1. Understand
2. Support
3. Create

http://www.flickr.com/photos/8042373@N03/2034052665/
The importance of the album as a
whole

http://www.flickr.com/photos/30936658@N08/3825048182/
http://www.flickr.com/photos/49512158@N00/503637906/

"I feel like it falls on the shoulders of not only the record
label, but the artists themselves. I feel like the thing that
makes you go out and get a person's whole album is you
liking that artist, you connecting with that artist.” - Ne-Yo
Beyoncé by Beyoncé

http://www.flickr.com/photos/67923089@N00/3546356301/
Support the album as a whole
http://www.flickr.com/photos/28217910@N00/1464882766/
Artist Albums

6%
12%
42%
17%

22%

Universal

Warner

Sony

EMI

Others
Singles

7%
13%
37%

21%

22%

Universal

Sony

Warner

EMI

Others
Creating music by focusing on the
album as a whole

http://www.flickr.com/photos/21560098@N06/3805274544/
http://www.flickr.com/photos/51035714981@N01/2465737416/
Potential to become disposable
http://www.flickr.com/photos/34427466731@N01/2192192956/
Call to Action

http://www.flickr.com/photos/94145367@N08/11734838764/
1. Understand
2. Support
3. Create
Music needs the concept of the
album.
http://www.flickr.com/photos/25483371@N07/3452027651/
The album as a whole
is important

http://www.flickr.com/photos/26341587@N04/4284509590/

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The Importance of the Album