Lake Group Media offers a digital analytics platform that provides comprehensive analytical tools to improve the digital media buying process. The platform analyzes impression-level data and demographics to help advertisers make more effective buying decisions. It enables visibility into metrics like views, audiences reached, and channel performance to expand reach, improve targeting, and lower costs. The platform also provides dashboards and reports to give advertisers transparency into their digital media spending and results.

1. Lake Group Media, Inc.
Digital Analytics Platform 1

2. Digital Analytics Platform – Total Performance Control
Lake Group Media brings comprehensive analytical tools to the digital media buying process to expand reach, improve targeting, and lower cost.
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3. Digital Analytics Platform – Total Performance Control
Digital Analytics Platform - Lake Group Media
Lake Group Media offers digital advertisers a subscription-based model to analyze impression-level visibility and demographics on a site-specific basis.
Our technology enables advertisers (and their agencies) to make more effective buying decisions.
We are not a replacement for your digital agency, instead we provide a layer of analytics to make sure your digital agency is spending your money wisely.
If desired, Lake Group Media can accommodate all of your digital media planning and buying as well.
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4. Corporate Overview
About Lake Group Media

One of the largest independent traditional and digital media buying companies in the country

Armonk, NY Headquarters, with offices in NJ, FL, TX, VA and AZ

72 Employees, with 38 dedicated to media brokerage & 27 to media sales

125 media owners and 300 direct response advertising clients

Corporate billings $67MM last 12 months

Experts in diverse prenatal, new family, and non-endemic consumer markets
Areas of Expertise
Traditional & Digital Media Brokerage & Analytics
Traditional & Digital Media Sales Management
Merge Purge/Data Processing
DonorBase® - Nonprofit Cooperative Database
On-Page Advertising & Interactive Marketing
DRTV Media Planning/Buying
NEW – Digital Analytics Platform
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5. Digital Analytics Platform – Total Performance Control
Lake Group Media: Platform Structure 5
Our Platform is a partnership developed by:
Founded in January of 2014, BDAI is a US based joint venture between The Buckley Group and Netherlands-based DMA Institute. The new company holds the exclusive license for North America for the DMA Institute’s award winning Digital Media Auditing Technology.
Lake Group Media is an exclusive partner with BDAI to sell this technology within the United States market.

6. Digital Analytics Platform – Total Performance Control
Lake Group Media: Benefits with Lake Group Media 6
Clients using our platform for Digital Media include:

7. Digital Analytics Platform – Total Performance Control
Legacy Metrics - 7
Limited or no transparency
DIGITAL MEDIA SPEND
33% Effective
DIGITAL MEDIA RESULTS

8. Digital Analytics Platform – Total Performance Control
Legacy Metrics - 8
Time to Improve
Traditional performance optimization involves:
1.
CTR Analysis
2.
Last-Cookie Counts Principle
3.
Conversion Attribution

9. Digital Analytics Platform – Total Performance Control
Visibility- 9
Quality and Premium Views

Impressions

View (< 0 Sec)

View (> 1 Sec)

Quality View (> 5 Sec)

Premium View (> 10 Sec)

10. Digital Analytics Platform – Total Performance Control
Effect - 10
Performance/Sales
Seconds in View
1000 Conversions
Budget: $5,000
Budget: $5,000
Budget: $5,000
Budget: $5,000
Sample Report
*All data fictitious

11. Digital Analytics Platform – Total Performance Control
Effect - 11
Performance/Sales
0
0
Seconds in View
0 Conversions
Budget: $5,000
Budget: $5,000
Budget: $5,000
Budget: $5,000
Sample Report
*All data fictitious

12. Digital Analytics Platform – Total Performance Control
Effect - 12
Performance/Sales
3
12
23
4
0
0
Seconds in View
1000 Conversions
Budget: $5,000
Budget: $5,000
Budget: $5,000
Budget: $5,000
Sample Report
*All data fictitious
Benchmark:
15-40% performance enhancement because of more effective placements.
Prevent mis-investment of substantial budget allocation.

13. Digital Analytics Platform – Total Performance Control
Effect - 13
Performance/Sales
3
12
23
4
Seconds in View
1150-1400 Conversions?
Budget improvement:
Sample Report
*All data fictitious
Performance Benchmark (2013-2014):

25% Savings!
Budget: $5,000
•
Premium Views: 10 sec or more
•
Custom: up to 40 to 60 seconds

14. Digital Analytics Platform – Total Performance Control
Results - 14
Conversions: Last Cookie
CONVERSIONS PER PLACEMENT# PLACEMENTSLast CookieLast Viewable Cookie1 Placement A400025002 Placement B400025003 Placement C40002500 Total67004900

15. Digital Analytics Platform – Total Performance Control
Results - 15
Visibility
31%
21%
48%
Campaign Total
Format >0 Sec Benchmark
Large Rectangle - 78% 70%* 336x280 Leaderboard - 64% 67%* 728x90 Skyscraper - 81% 78%* 120x600 Full Banner - 42% 54%* 468x60

16. Digital Analytics Platform – Total Performance Control
Results - 16
Audience
31%
21%
48%
Gender
Age
52%
48%
20%
19%
17%
21%
22%
Respondents: 25,888
Reach: 16.96%
Average Contact Frequency: 6.67
63% served amongst 36-65 year olds
Sample Report
*All data fictitious

17. Digital Analytics Platform – Total Performance Control
Results - 17
Channel Efficiency
21%
48%
22%
Sample Report
*All data fictitious

18. Digital Analytics Platform – Total Performance Control
Results - 18
Best Performing / Worst Performing URL’s*
21%
48%
22%
Top 10 Best Performing
Top 10 Worst Performing
*Only for channels with 1,000+ impressions measured

19. Digital Analytics Platform – Total Performance Control
Results - 19
Available and Transparent
DIGITAL MEDIA SPEND
100%
Effective
DIGITAL MEDIA RESULTS

20. Digital Analytics Platform – Total Performance Control
Results - 20
Client Dashboard – Visibility Summary Page

21. Digital Analytics Platform – Total Performance Control
Results - 21
Client Dashboard – Visibility Detail by URL

22. Digital Analytics Platform – Total Performance Control
Results - 22
Client Dashboard – Audience Dashboard

23. Digital Analytics Platform – Total Performance Control
Conduct a Product Test!
Minimum Footprint: 5 million impressions
Campaign can run for up to one (1) month
Cost: $1.50 per thousand impressions
Includes
•Dashboard Access
•Weekly Reporting / Action Plans
•Up to 25 Tags
•Conversion Attribution 23

24. Digital Analytics Platform – Total Performance Control
Ready to get started?
We would love to hear from you!
Contact: Ryan Lake, CEO
Lake Group Media, Inc.
1 Byram Brook Place, Armonk, NY 10504
(914) 925-2434
ryan.lake@lakegroupmedia.com
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