Kathy Sipple presents top 5 tips for using LinkedIn for new business development. She discusses building a compelling profile, creating relevance, continuously building your network, linking your network to create value, and engaging in conversations on LinkedIn. Sipple then promotes her upcoming 3-part online training series on using LinkedIn for sales and new business development. The training will cover building and optimizing your profile, power networking, and getting new business from LinkedIn.

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Using LinkedIn for
New Business Development:
Top 5 Tips
Presented by Kathy Sipple, 2/21/11

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• Social Media Specialist with Forward Progress, Inc
• Founder/CEO of My Social Media Coach
• Voted Indiana’s Most Influential Social Media Woman in 2009
• Over 20 years in Business Coaching and Consulting
• Campaign Development in Social Media
• Internet, eMarketing, Event Management, Trade Shows
• Intense Lead Generation, Web Seminars, eSelling
• Over Two Billion Dollars Sales, 100 Million Leads, Helped
Thousands of People using Internet Based Lead Generation –
• Trained and Coached over 17,000 people
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

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Social Networks – Where do you Stand?
YOU
ARE
HERE

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The Issue with Social Networks
 People add connections
 They make postings
 They link to content and articles
 They make updates
 They even link to their websites
THEY DON’T CLOSE ANY
BUSINESS!

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Current Use of Social Network
Communication?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

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Why Online Social Networks?
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

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Social Networks We Already Know
• Ourselves
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• Network Groups

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Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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How Many Contacts Do You Have That
You Cannot See?
• That Know YOU? Networking at
• That Trust YOU? One-to-One
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

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1
Build the Story of
WHO YOU ARE
and WHAT YOU
WILL DO FOR
PEOPLE THAT
FIND YOU!

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Introduce Yourself 2
1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
Create Relevancy!
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the
crowd
7. How will you help them?

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Outcome!
SOCIAL SITES
RECENT ARTICLES
PERSONAL WEBSITES
PROFESSIONAL SITES

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Add Targeted-Trusted Connections
3
• People that can connect you to a company or deal
• Think Industry – Size – Competitors – Product – Service
• Partners, Joint Ventures, Book of Business, Network
• Direct or Indirect – Ask the Right Questions
• Networking Language – Ask them if they are on LinkedIn/Facebook

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Linking Our Trusted Connections
4

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Social Conversations
5
• Blogging & Discussions - If you can…….
• Type an email
• Start a conversation
• Ask a questions
• Take advice
• Give advice
Ultimate Tradeshow!

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Growing Numbers
• LinkedIn Has Over 90 Million Members
• Average User has 240 Connections
• One Degree From Over 35,000 Trusted Connections
• Two Degrees From Over 3,200,000 Trusted Connections

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5 Tips Recap
1. Tell your story – complete, compelling
profile
2. Create relevance – use appropriate key
words and phrases
3. Build your network continuously
4. Link your network, create value
5. Get in the conversation
www.ForwardProgress.NET

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Online Coaching Series
Horizon Bank is sponsoring a 3-part online training
series on LinkedIn for New Business Development
If you NEED MORE SALES – This is a MUST!
New Appointments Guaranteed!
If You Are Looking to Increase:
• Company and Team Visibility
• Inbound Leads
• Quality Appointments
• Targeted Referrals
• Client Retention
• Profitable Sales
Then this program is for you!

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This Class Includes:
 3 Weeks of Basic LinkedIn Sales – Step by Step
1. Session One – Build and Optimize Your Profile
2. Session Two – Power Building Your Network
3. Session Three – How to Get New Business
4. Unlimited Access to Recordings
5. Slides for Team Review
6. Course Planning Worksheets
7. 1 LinkedIn Personal Profile Reviews
8. New Appointments Set within 30 days!

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This Package Includes:
You and Your Team will Learn How to:
• Improve prospecting
• Make cold calls “warmer”
• Research your potential customers
• Find ideal industry and geo-targeted prospects
• Use your network effectively
• Increase Referrals!

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Training Includes:
Session Dates – Unlimited Recording ACCESS
1. Session One – Build and Optimize
 LIVE Online Tuesday, March 15, 2011 2PM Central
2. Session Two – Power Building Your Network
 LIVE Online Tuesday, March 22, 2011 2PM Central
3. Session Three – How to Get New Business
 LIVE Online Tuesday, March 29, 2011 2PM Central
On Demand
24x7!

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Connect Online
kathy@forwardprogress.net
TWITTER: www.twitter.com/kathysipple
FACEBOOK: www.Facebook.com/kathysipple
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/kathysipple
Call (219) 462-0600
www.ForwardProgress.NET