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Open APIs- what's happened, who's used it, and what's on the horizon on the future
- 1. What's happened, Who's used it, and What's on the horizon on the future Open APIs: Kathy Kempff, Charity Dynamics Shannon Bridges, American Cancer Society Sara Orrell, Arthritis Foundation Susan Neumann , National Trust for Historic Preservation Session Code: 167
- 14. EXAMPLE: Smart Phone Apps
- 21. American Cancer Society Case Study Shannon Bridges Director, Relay For Life Online Events
- 27. Cumulative Raised Over Time
- 29. Stronger Participants Participants using Boundless Fundraising are more productive fundraisers, they also are more likely to reach their goals, attract more donors and send more emails – therefore growing the overall donor house file and communicating the RFL mission to peers.
- 31. The Arthritis Foundation Case Study Sara Orrell Associate Vice President, Cause Development
- 38. Why Bother with Facebook? Sources: 1. Facebook.com Statistics 2. Nielsen/NetRatings Report March 2009 3. Washington Post, April 22, 2009
- 43. National Trust for Historic Preservation Case Study Susan Neumann Director of Engagement, Membership Department
- 46. Lay people
- 48. Added Complexity
- 55. Geographic & Topic Data Collection
- 59. Extending the reach Using API functionality and program messaging into new programs.
- 62. Q & A
- 63. Evaluation Code: 167 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 167 Text 167 to 69866 Visit nten.org/ntc-eval Enter Code 167 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
Hinweis der Redaktion
- The Arthritis Foundation is the only national not-for-profit organization that supports the more than 100 types of arthritis and related conditions. Founded in 1948, with headquarters in Atlanta, the Arthritis Foundation has multiple service points located throughout the country. The Arthritis Foundation is the largest private, not-for-profit contributor to arthritis research in the world, funding more than $380 million in research grants since 1948. The foundation helps people take control of arthritis by providing public health education; pursuing public policy and legislation; and conducting evidence-based programs to improve the quality of life for those living with arthritis.
- Give an overview of these signature events, great to include any particulars on why these events based on participant type etc are a great fit to try something new and extend outreach
- Cover the goals that you wanted to make participants successful, add in that 2009 was a tough year and it’s still a tough year in many communities, wanted 25 year anniversary to be an overall success story w continued growth. Have gotten lots of requests for social media, but wanted to make sure you were using it in a strategic way that would really drive participation and fundraising in addition to brand promotion Chapter event managers already have a heavy load and in some cases are also impacted by staffing changes due to a tough 2009
- When we were looking at ideas we want to make sure that we could give participants things that would really help them be successful. It’s really hard to get people to ask friends and family for money, even harder to get them to ask again and yes, again
- Who doesn’t love Facebook? It was something fun and easy to offer our participants Easy to add and tap into a whole network of people they may not have even considered asking Updated friends when they made progress on their goal – exactly what you would recommend to a participant, but automated it for them to have a best practice
- Make the point that Walk is still in progress. Based on results of Jingle Bell put in place for Walk Add if there’s any annecdotal feedback
- Point to links and name on the page for the participant We know a personal video would boost the results for a participant, but the challenge for most participants is the effort to create the video. So, we used our event video, but made it personal with customizations.
- Make the point that this was one of several marketing efforts that boosted overall resutls.
- Make the point that this is recently launched. We’ll give you some stats to share verbally, but don’t want to have in writing a partial result
- Realized we had something good here for general audiences—make this accessible to non-insiders
- Made with the API tool to drive data to Cons. 360 and building blocks for ongoing segmentation. Set up autoresponders, welcome series.
- Low threshold opportunity
- Use the core technology as constant through variety of marketing initiatives; built once, many applications and draws.
- Capacity building among local communities; driving content on site; furthering mission; empowering for constituents