5. SMART SOCIAL MEDIA @polepositionmkg @kagray
Create SMART social media goals
Specific
Measurable
Attainable
Results-based
Time-based
DEFINE YOUR GOALS
6. SMART SOCIAL MEDIA @polepositionmkg @kagray
Bad Goal: Collect fans like beanie babies
DEFINE YOUR GOALS
7. SMART SOCIAL MEDIA @polepositionmkg @kagray
Better Goal: Consistently respond to
questions and feedback within 1 hour.
DEFINE YOUR GOALS
9. SMART SOCIAL MEDIA @polepositionmkg @kagray
Define your ideal customers’ demographics
KNOW YOUR AUDIENCE
10. SMART SOCIAL MEDIA @polepositionmkg @kagray
Define their goals & challenges
KNOW YOUR AUDIENCE
11. SMART SOCIAL MEDIA @polepositionmkg @kagray
Define their interests
KNOW YOUR AUDIENCE
12. SMART SOCIAL MEDIA @polepositionmkg @kagray
Define which social networks they use
KNOW YOUR AUDIENCE
13. SMART SOCIAL MEDIA @polepositionmkg @kagray
Create profiles for each target customer
KNOW YOUR AUDIENCE
DEMOGRAPHICS
Location: Midwest states
Age: Mid-30s to 40s
Education: College graduate
Work: Works outside the home
GOALS/CHALLENGES
• Finding more time to spend with family
• Finding more time to enjoy the outdoors/get out
from behind the computer
INTERESTS
• Light outdoor activities
• Gardening
• Family
• DIY home decorating projects
SOCIAL NETWORKS
• FACEBOOK, PINTEREST, INSTAGRAM
15. SMART SOCIAL MEDIA @polepositionmkg @kagray
Outline tactics to achieve your goals
CREATE A TACTICAL PLAN
Goal: Consistently respond to
questions and feedback within 1 hr.
Tactic 1: Set up and monitor
Twitter keyword searches to find
brand/product mentions.
Tactic 2: Implement Pin Alerts to
receive notification when someone
has pinned an item from your
website.
Tactic 3:…