Optimizing Your Blog for Google, Facebook, and Pinterest
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When you publish a blog post, you immediately share it with your networks and gain instant site visits. But how do you keep people coming to your blog post over time? One key is optimizing each blog post, through visuals and text, so it continues to be shared on Pinterest and Facebook. Another key is using accessible SEO tactics so your post shows up on Google’s search results. This presentation was originally given at Tech PHX on November 15, 2014.
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Optimizing Your Blog for Google, Facebook, and Pinterest
- 1. @kathycowleyKatherine Cowley OPTIMIZING YOUR BLOG For Google, Facebook, and Pinterest image: (cc) yasa_ via flickr
- 2. KATHERINE COWLEY @kathycowley facebook.com/kathycowley Cowley.k.e@gmail.com Katherinecowley.com Giftso.me image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley
- 3. www.katherinecowley.com February 2013 127 visitors 250 page views October 2014 1575 visitors 2290 page views @kathycowleyKatherine Cowley
- 4. MY COMPANION LLAMA image: (cc) Mary and her camera via compfight @kathycowleyKatherine Cowley
- 5. original image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
- 6. image: (cc) Chad Cooper via flickr @kathycowleyKatherine Cowley
- 7. image: (cc) Berit Watkin via flickr @kathycowleyKatherine Cowley
- 8. image: (cc) Francisco Martins @kathycowleyKatherine Cowley
- 9. Content: • Stimulating • Searchable • Sharable • Savable image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
- 11. Content: • Stimulating • Searchable • Sharable • Savable image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
- 14. GOOGLE RANKINGS 1. CONTENT: relevancy for a particular word or phrase 2. CREDIBILITY: how popular your blog post is compared to others (links) @kathycowleyKatherine Cowley
- 15. TYPES OF CONTENT 1. HEDONIC: less adapted for search engine optimization 2. UTILITARIAN: more adapted for search engine optimization @kathycowleyKatherine Cowley
- 16. TIP 1: WRITE AN AWESOME BLOG POST @kathycowleyKatherine Cowley
- 17. TIP 2: FIND OUT WHAT PEOPLE ARE SEARCHING FOR @kathycowleyKatherine Cowley
- 20. TIP 3: INCLUDE YOUR KEYWORDS IN YOUR TITLE, URL, AND POST @kathycowleyKatherine Cowley
- 23. TIP 4: TO BE PERFECTLY OPTIMIZED, WORDS MUST BE IN EXACT ORDER AS THE SEARCH @kathycowleyKatherine Cowley
- 24. image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
- 25. TIP 5: INCLUDE RELATED KEYWORDS IN YOUR POST @kathycowleyKatherine Cowley
- 27. RELATED KEYWORDS Main Keywords • Gifts • Film • Media Arts • Screenwriting • Graduate students • Professors Related Keywords • Present • Ideas • Products • Grad students • Masters student • Graduation • PhD • Movie @kathycowleyKatherine Cowley
- 28. TIP 6: USE ANALYTICS @kathycowleyKatherine Cowley
- 33. TIP 7: CREATE AN OPTIMIZED PAGE THAT LINKS TO YOUR HEDONIC POSTS @kathycowleyKatherine Cowley
- 36. TIP 8: POST CONSISTENTLY @kathycowleyKatherine Cowley
- 37. TIP 9: PARTICIPATE IN BASIC LINKBUILDING • Guest blogging • Turn mentions into links • Relevant, non-spammy comments @kathycowleyKatherine Cowley
- 38. TIP 10 (ADVANCED): USE GOOGLE KEYWORD PLANNER FOR MORE SEARCH DETAILS @kathycowleyKatherine Cowley
- 46. source: Shareaholic @kathycowleyKatherine Cowley
- 47. TIP 1: USE AN IMAGE @kathycowleyKatherine Cowley
- 50. TIP 2: CREATE A BUZZWORTHY TITLE @kathycowleyKatherine Cowley
- 52. Bad Titles • What I’ve Been Thinking About • November Updates • Cool Infomercials Better Titles • Why I No Longer Yell at My Children • My New Novel is Coming Next Month! (And Other November News) • 26 of the Finest Acting Moments in Infomercial History @kathycowleyKatherine Cowley
- 53. TIP 3: TAKE ADVANTAGE OF THE FIRST FEW SENTENCES @kathycowleyKatherine Cowley
- 55. TIP 4: MAKE YOUR POSTS KAIROTIC (TIMELY) @kathycowleyKatherine Cowley
- 56. Origin Maturity (kairos) Deterioration Disintegration LIFE CYCLE OF A RHETORICAL SITUATION @kathycowleyKatherine Cowley
- 57. TIP 5: ADD BUTTONS @kathycowleyKatherine Cowley
- 58. TIP 6 (ADVANCED): USE OPEN GRAPH PROTOCOL @kathycowleyKatherine Cowley
- 60. @kathycowleyKatherine Cowley source: Pew Research Center
- 61. source: Shareaholic @kathycowleyKatherine Cowley
- 62. PINTEREST RETAIL STATS • Pinterest accounts for 25% of all retail traffic. • Shoppers referred from Pinterest spend more than those referred by other networks. • Amount spent per check out: • Referred by Pinterest: $140-180 per order • Referred by Facebook: $80 per order • Referred by Twitter: $60 per order • 43% of Pinterest users interact with brands or retailers on Pinterest; only 24% of Facebook users interact with brands or retailers on Facebook sources: digiday.com; entrepreneur.com @kathycowleyKatherine Cowley
- 63. image: (cc) frerieke via flickr; source: Ahalogy @kathycowleyKatherine Cowley
- 64. TIP 1: SPEND A WEEK ON PINTEREST @kathycowleyKatherine Cowley
- 65. image: (cc) Mike Licht via flickr @kathycowleyKatherine Cowley
- 67. PINTEREST CATEGORIES IN ORDER OF BROWSING FREQUENCY • Food & Drink • DIY & Crafts • Home Décor • Holidays & Events • Design • Gardening • Hair & Beauty • Women’s Fashion • Health & Fitness • Humor • Gifts • Quotes • Products • Photography • Film, Music, & Books • Travel • Outdoors • Animals • Art • Illustration & Posters • Place Boards • Weddings • Kids • Science & Nature • Education • Technology • Tattoos • Videos • Geek • Celebrities • Architecture • History • Sports • Men’s Fashion • Cars & Motorcycles source: Ahalogy 2014 Pinterest Media Consumption Study @kathycowleyKatherine Cowley
- 68. TIP 2: ALWAYS USE AN IMAGE @kathycowleyKatherine Cowley
- 70. • Flickr • Compfight • Bing • Google • Wikimedia Commons @kathycowleyKatherine Cowley
- 74. TIP 3: OPTIMIZE YOUR IMAGE FOR PINTEREST @kathycowleyKatherine Cowley
- 75. • No human faces • Little background • Multiple colors • Lots of red • Moderate light and color • Portrait style source: wired.com @kathycowleyKatherine Cowley
- 76. TIP 4: USE GOOD IMAGE FILE NAMES OR ALTERNATIVE TEXT @kathycowleyKatherine Cowley
- 82. TIP 5: MOVE PEOPLE FROM PINTEREST TO YOUR WEBSITE @kathycowleyKatherine Cowley
- 89. TIP 6: LEARN PHOTOSHOP (OR AT LEAST POWERPOINT) @kathycowleyKatherine Cowley
- 97. TIP 7: USE PIN IT PLUG-INS AND PINTEREST FOR BUSINESSES @kathycowleyKatherine Cowley
- 100. TIP 8 (ADVANCED): USE RICH PINS @kathycowleyKatherine Cowley
- 101. Types of rich pins: Movie, recipe, article, product, and place @kathycowleyKatherine Cowley
- 102. image: (cc) H is for Home via flickr @kathycowleyKatherine Cowley
- 103. KATHERINE COWLEY @kathycowley facebook.com/kathycowley cowley.k.e@gmail.com Katherinecowley.com Giftso.me image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley