11. Objectives Two main goals of this campaign will achieve: Triple wholesales of “XXX” Hummer vehicles Replace the shrinking demand for military vehicles with equal to or more than commercial sales
12. MarcomM Objectives Raise top of mind awareness among target audience to 50% Build on the image/mystique of the Hummer Differentiate Hummer from any vehicle on or off the road Re-enforce Hummer’s off-road capabilities Deliver qualified, preconditioned leads to dealers
13. MEDIA Tactics Consumer magazines to deliver the “lifestyle” message Through these initiatives, our media impact is estimated to result in: Average R of 54% Average F of 3.6 times Total gross impressions of 1,556,240
31. Additional Marketing Tactics Public Relations and Trade Shows Automotive Magazines Lifestyle-oriented Publications Franco Public Relations Publication relations Events North American International Auto Show National Auto Dealers Association Meeting Safari Club International Show Arnold Schwarzenegger’s Fitness Expo