They say a picture can tell a thousand words and that saying lives on today in social media. Presentation given at BizCamp Belfast April 2013

1. A thousand
words
the viral power of the
image in social media
Kathleen Holmlund - Digital Strategist
Twitter: @katholmlund
www.kathleenholmlund.com
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2. photo sharing
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3. First Photo Ever Taken
1826
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4. Iconic Images Through Time
Some of the most memorable images in
history span the major accomplishments of
mankind, but also major disasters and
conflicts caused by mankind
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5. Man on the Moon
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6. Fall of the Berlin Wall
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7. Tianamen Square
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8. Afghan girl
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9. we live in a cluttered world.
we live in an attention economy where
it is harder and harder to get the
attention of multi-device consumers.
how can we better connect with our
audiences?
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10. the human brain processes images
60,000 times faster than text
user engagement with image & video
posts increased by 65% the first month
of Facebook Timeline for brands
publishers who post infographics show
12% more traffic growth than those
who don’t
Source: Dan Zarella, Hubspot
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13. Four more years
Most retweeted and shared image ever
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14. Texts from Hillary
Image takes on life of its own
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15. Tells a story
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16. 10 Tips For Your
Business
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17. 1. Snap away
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18. Traffic was nightmare this morning in Belfast
2. Add text
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19. 3. Share from others
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20. 4. Have fans share
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21. 5. Use infographics
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22. 6. Present the facts
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23. 7. Use quotes
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24. 8. Use humour
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25. 9. Bring us behind the scenes
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26. 10. Make the most of your profiles
Use the ultimate social media image sizing cheat sheet
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27. Thank you
&
get snapping!
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