1. Increase Your Hotel’s Market Share
Serve the Large and Growing Market for Sensory Friendly Hotels
this is the growing market that has been under-served by most hotels until now
There is a growing segment of the traveling population that needs or prefers to lodge in sensory-friendly hotels and
resorts. This untapped customer base presents hoteliers with a new opportunity to significantly increase market share.
The Sensory Star™ program was established to connect hotels with this under-served segment of the traveling public in
order to capture this opportunity. Participation is easy and the investment is nominal.
Visitors to the www.SensoryStar.com website can easily locate participating hotels and resorts. Each participating hotel
and its sensory friendly amenities will be featured on this website on its own showcase page which will direct
reservation traffic to your own website for your processing. SensoryStar.com is at the top of page one of Google search
results for “sensory friendly hotels”.
Sensory Star™ program certification and logo indicate to the Public that they will experience guest accommodations that
meet or exceed our recognized standards for sensory-friendly hotels. These standards have been identified by our
Advisory Board of trusted and dedicated experts in the field of sensory processing.
Sensory Star™ hotels are those which provide a few guestrooms with a softer & gentler experience for guests. These
guestrooms offer such amenities as: quieter environment, non-florescent softer lighting, decorated in softer cool
colors, child resistant door latches & curtains, less offensive cleaning materials, unscented personal hygiene products,
& softer sheets and pillowcases, as well as a Sensory Lounge™ as a social gathering place for these clients.
Each hotel that meets or exceeds the simple requirements may be certified as a Sensory Star™ location and their hotel
or resort will be featured on SensoryStar.com for direct access by those seeking such accommodations (nominal
changes to a few rooms may be required). Qualifying hotels will be licensed to use the Sensory Star™ designation and
logo to identify the specific property and the Sensory Star™ guestrooms.
The market is larger than most hoteliers realize. The requirements are simple and straight forward. The rewards are
increased market share and profitability.
 The untapped customer base is surprisingly large. It is estimated that up to 10% or more of newborn infants
develop some level of sensory challenges early in life. Statistics also indicate a dramatic increase in the number of
people with allergies/sensitivities.
 Requirements for obtaining Sensory Star™ certification are simple, uncomplicated and require only a minimal
investment.
 The rewards for participating in the Sensory Star™ program will be higher occupancy rates, resulting in higher ADR
and RevPAR outcomes.
Sensory Star™ is the first and only program of its kind to standardize the requirements for sensory friendly hotel and
resort accommodations. It is the first service to connect under-served travelers to hotels and resorts that are
responsive to their needs. If you are the owner or operator of a quality hotel or resort who is interested in providing a
sensory friendly environment that complies with the Sensory Star™ program, we would be delighted to welcome you to
the program.
Upon completing the few requirements, you receive certification and license to include the Sensory Star™ designation
and logo in promotional media and to exhibit the logo to identify designated guest accommodations.
Please review the information on our Google-friendly website at SensoryStar.com, or simply visit the contact page at
SensoryStar.com/Hotelier-Contact-Form to contact us for any questions.
Our goal is to provide sensory friendly accommodations in as many hotels and resorts as possible for the growing
population that desires it. Together with your help we will be one step closer to our goal.
Thank you for your interest.
Sensory Star™
Sensory Friendly Hotels & Resorts