1. Cancer Care Congress
th th
28 & 29 September 2011
Day 1 Agenda: 28 September 2011 11.10 Refreshment, exhibition & networking
break
09:00 Registration & refreshments
11:40 Identifying and delivering efficiency
09:40 Opening address from the congress savings in cancer care: Taking QIPP
Chair forward through 2011 and beyond
09:50 The Outcomes framework: What Dr Mo Dewji, National Clinical Lead – Primary
does this mean for cancer? Care, NHS Quality, Innovation Productivity and
Prevention (QIPP) Department of Health
• Improving early diagnosis
• What works and how can we sustain
change? 12:10 Effective use of data to inform clinical
• Approaching cancer from a public health decision making in cancer
perspective Dr Mick Peake, Clinical Lead, National
Celia Ingram Clark, Medical Director Cancer Intelligence Network
Whittington NHS Trust
Sara Hiom, Director of Health 12:40 Question and answer session
Information, Cancer Research UK
12:50
Lunch and opportunity to visit the
exhibition
10.30 Panel discussion: Commissioning for
cancer care in focus 12:50
Lunchtime learning session: The use of
• Strengthening commissioning under the
PET CT scanning in planning patient
refreshed strategy
care and treatment for cancer patients
• Working under the new public health Dr Wai Lup Wong, Consultant
structure & GP led commissioning Radiologist and Clinical Guardian for PET
• Assessing challenges and priorities for CT, Department of Health & Dr Gordon
2012 Ellul, Consultant Nuclear Physician, East
Dr Tim Ringrose, Medical Director, Kent Hospitals NHS Trust
Doctors.net.uk
Dr Anthony Brzezicki, GP, NHS South
London 13:50 Keynote speech: Improving Cancer
Outcomes
Professor Sir Mike Richards, National Cancer
Director and National Clinical Director for End of
Life Care
Commissioning in cancer care Diagnosis, early detection End of life care
and prevention Dr David Gonzalez de Castro
Professor Adrian Newland Head of Molecular Diagnostics
CBE The Institute of Cancer
Interested in contributing to the 2011 Cancer Care Congress?
If you would like to help shape the agenda, speak or lead on a session at the congress, sponsor or exhibit at the event
please get in touch on 0207 728 5248 or via emma.jenkin@emap.com

2. Cancer Care Congress
Medical Director, North East Research and Royal Marsden
th th
28London Cancer Network
& 29 September 2011 NHS Foundation Trust
14:20 Conducting a needs Promoting early diagnosis of Communication skills training
assessment to inform cancer through an effective and end of life care
commissioning in your screening process Linda Freeman, Project Lead,
community Lilian Wiles, Beating Bowel End of Life Care / Nurse
Dr Anthony Brzezicki, GP Cancer Specialist, Berkshire East
South London NHS Community Services
Anil Garcia, Project Manager,
NHS Hertfordshire
14:50 Redesigning and improving National awareness and early
access: working with diagnosis: Improving access
specialists, generalists and to diagnostic services
commissioners Denis Remedios, Chair of the
Kate Caston, Director, East RCR Guidelines Working Party
Midlands Specialised and Consultant Radiologist
Commissioning Group Northwick Park Hospital
15.20 Refreshment break
15:50 Models for commissioning Education in cancer Using Summary Care Records
end of life care detection: (SCRs) to support patients
Dr Bill Noble, Macmillan Effectively reaching low from early diagnosis to end
Senior Lecturer in Palliative awareness groups through of life
Medicine, University of targeted training and Dr Caroline Tait, Primary Care
resource Clinical Lead – SCR, Summary
Sheffield
Care Record and HealthSpace
Davinia‐louise Green, UK Programmes, NHS Connecting
Breast Health Promotion for Health
Manager, Breast Cancer Care
16.20 Why cancer prevention is
important for commissioners Patient involvement in The case for Homecare:
and clinicians clinical research Keeping patients at home in
Professor Martin Wiseman, Maggie Wilcox, Patient compliance with the national
Medical and Scientific Adviser Advocate, Independent EoLC strategy
World Cancer Research Fund Cancer Patients Voice
International
Day 2: 29th September 09.30 Delivering improved cancer outcomes
and the role of GPs
Dr Clare Gerada, Chair, Royal College of
08:30 Registration & refreshments General Practitioners
09:00 Opening address from Congress Chair 10:00 Assessing the impact of a central
Jane Sykes, Acting Director of Nursing & Cancer Drugs Fund from a local and
Governance, The Christie NHS industry perspective
Foundation Trust The ease of transition from the
Interim Drugs Fund
09.10 How will cancer commissioning work Regional variation in access to the
at a national and local level? fund
Dr Jane Povey, Clinical Engagement The view from the pharmaceutical
Director Department of Health industry
How do you link performance to
deals about drugs?
Interested in contributing to the 2011 Cancer Care Congress?
If you would like to help shape the agenda, speak or lead on a session at the congress, sponsor or exhibit at the event
please get in touch on 0207 728 5248 or via emma.jenkin@emap.com

3. Cancer Care Congress
28th & 29th September 2011
How does the ongoing relationship Sarah Woolnough, Director of Policy,
with drugs and tariffs link with data Cancer Research UK
quality?
Professor Adrian Newland CBE,
11.30 The role of radiotherapy in modern
Medical Director North East London
cancer care
Cancer Network
Professor Alan Maynard, Professor of Adrian Crellin, Dean of the Faculty of
Health Policy University of York Clinical Oncology, The Royal College of
Radiologists
10:40 Morning refreshments and exhibition
break
12:00 Stream sessions begin (see below)
11.10 Public awareness of radiotherapy:
challenges and opportunities
The patient experience: Diagnosis, early detection and Acute oncology
treatment and therapies in prevention
cancer care
Chair: Professor Peter
Johnson
Chief Clinician
Cancer Research UK
12:00 Improving the chemotherapy Using a pro‐active outreach Establishing and implementing
patient experience approach to improve screening a successful Acute Oncology
Elaine Lennan, Nurse Annie Darby, Public Health & service at your Trust
Consultant, Chair of NSS Primary Care Projects Lead, Dr Pauline Leonard MD FRCP
Chemotherapy Nursing Group, Asgard Champion, Directorate Consultant Medical Oncologist,
UK Chemotherapy of Public Health, North East Whittington NHS Trust
Partnership Lincolnshire
12:30 Making personalised Making informed choices on The workforce implications of
medicine a reality prostate cancer screening establishing an acute oncology
James Peach, Director of service
Stratified Medicine, Cancer Owen Sharp, Chief Executive Karen Walker, Director ‐ Policy
Research UK and Alice Tuff, The Prostate Cancer Charity Development, Skills for Health
Stratified Medicine Project
Manager
Cancer Research UK
Dr Allison Jeynes‐Ellis,
Medical & Innovation
Director, ABPI
13:00 Lunch and opportunity to visit the exhibition
East Midlands Cancer Network Lunchtime Session: Helping to embed the Key Worker Role and
Holistic Needs Assessment in Cancer Care (IOG compliance) – and its wider applicability
Cheryl Tomlinson, Local Improvement Lead, East Midlands Cancer Network
13.50 Delivering effective and Understanding & evaluating Using acute oncology to reduce
personalised treatment the role of cancer screening to inpatient care: Early input to
through successfully using introduce cancer prevention avoid later complications
Information Prescriptions Dr Chris Bradley, Consultant
Stephen Williams Professor Anthony Howell, Medical Oncologist & Lead
Interested in contributing to the 2011 Cancer Care Congress?
If you would like to help shape the agenda, speak or lead on a session at the congress, sponsor or exhibit at the event
please get in touch on 0207 728 5248 or via emma.jenkin@emap.com

4. Cancer Care Congress
28th & 29th September 2011
Macmillan Cancer Reform Director of the Breakthrough Clinician for Cancer Services
Strategy Implementation Breast Cancer Research Unit Bradford Teaching Hospitals
Manager and Genesis Prevention Centre, NHS Foundation Trust and
Macmillan Cancer Support School of Cancer and Enabling Chair, Acute Oncology Group,
Sciences, The Christie NHS Yorkshire Cancer Network
Foundation Trust and
University Hospital of South
Manchester
14.20 Tackling post‐treatment Putting survivorship at the Survivorship
fatigue in cancer care: Seeing forefront of cancer care in the Managing cancer treatments
the patient, not the illness community: With examples of and returning to “normality”
Dr Ollie Minton, Clinical best practice can it work?” Gill Donovan,
Research Fellow, St Georges ‐ Steve Hindle, Cancer Breast Oncology Nurse
University of London Survivorship Programme Lead, Specialist, Velindre Cancer
Macmillan Cancer Support Centre, Wales & Patient
Representative
14.50 Coordinating community Cancer Care Congress Poster Placing the National
services for cancer patients Presentations Survivorship Vision in the 2011
with active and advancing The Cancer Care Congress context of cancer care
disease poster competition showcases Dr Wendy Makin, Macmillan
Jo Bayley, Allied Health projects which have delivered Consultant in Palliative Care and
Professional (AHP) Lead, measurable results Oncology, The Christie NHS
University Hospitals Aintree Foundation Trust
Interested in contributing to the 2011 Cancer Care Congress?
If you would like to help shape the agenda, speak or lead on a session at the congress, sponsor or exhibit at the event
please get in touch on 0207 728 5248 or via emma.jenkin@emap.com

5. Cancer Care Congress
28th & 29th September 2011
15.10 Close of Congress
Pre‐congress workshop
Behaviour change and health prevention workshop: Effective and measurable methods for delivering
improved cancer outcomes
Tuesday 27th September
Brief: The day will be based upon tried and tested social marketing methods that have established
change within the community and led to improved outcomes for people to overcome health
inequalities in cancer. Case studies will highlight the planning process in social marketing and will
provide you with a broader understanding of new techniques that can be applied within your
campaign.
08.30 Registration and refreshments
09:30 Chair’s opening remarks
Patrick Ladbury, Communications Manager, The NSMC
09:40 Developing a social marketing campaign: Outlining the planning process and understanding
the importance of social marketing within health prevention
• Consumer‐oriented research
• Marketing analysis
• Market segmentation
• Objective setting
• Identification of strategies and tactics
Speaker to be confirmed
10:00 HSJ Award Winner: Increasing the uptake of breast screening
Paul Collins, Social Marketing and Stakeholder Engagement Lead, NHS Tower Hamlets
10:35 Question and answer session
10:45 Morning refreshments
11:05 The early presentation of cancer symptoms programme’s ‘Late for your date’ campaign:
Improving the uptake of cervical screening through social marketing
Julie Grimmer, Cancer/CHD Programme Manager, Early Presentation of Cancer, North East Lincs
CTP
11:40 Question & answer session
11:50 Changing behaviour more efficiently – making every contact with front‐line staff count.”
Interested in contributing to the 2011 Cancer Care Congress?
If you would like to help shape the agenda, speak or lead on a session at the congress, sponsor or exhibit at the event
please get in touch on 0207 728 5248 or via emma.jenkin@emap.com

6. Cancer Care Congress
28th & 29th September 2011
12.20 Reducing the number of deaths from lung cancer through social marketing and community
engagement
Speaker to be confirmed
12:50 Question & answer session
13:00 Lunch
13:45 Social Marketing Challenge
Formulate your own social marketing initiative based on various scenarios and gain tangible
learnings from expert assessors who are on hand to give advice and to monitor your performance
Patrick Ladbury, Communications Manager, The NSMC
15:50 Chair’s closing remarks and close of workshop
Interested in contributing to the 2011 Cancer Care Congress?
If you would like to help shape the agenda, speak or lead on a session at the congress, sponsor or exhibit at the event
please get in touch on 0207 728 5248 or via emma.jenkin@emap.com