2. CPG Suave “Styled for a Steal” Site on AOL Television Site Description An interactive experience created to drive consumers to vote for which hairstyle Kate Walsh should wear at the 61stEMMY Awards this past September. The site included hairstyle voting, a sweepstakes with swag bag prizes, an EMMY photo gallery and Suave coupons. Promotion 400MM Media Impressions Flight September 14 – October 14, 2009
3. RETAIL JCPenney’s “Meet Rascal Flatts” Quiz & Contest Program Overview An interactive JCPenney “Meet Rascal Flatts” Quiz & Contest inviting Rascal Flatts fans to test their band knowledge and drive awareness of American Living clothing sold at JCPenney. 3 grand prize winners received backstage passes to meet Rascal Flatts! Over $30k in prizes! Promotion 24MM Media Impressions Flight June 1 – August 31, 2009 (3 months)
4. FINANCE Visa “Gift Generator” on AOL Shopping Widget Description The Visa Gift Generator was an interactive oversized widget created to feature various gift ideas to users based on their input of gift recipient, the occasion and their budget. The Visa Gift Generator was placed on 92+ pages within AOL Shopping, specifically within the Flowers & Gifts pages and the Trends & Advice pages. If the user clicked on one of the gifts, they were redirected to AOL shopping pages where they could purchase that item! Flight April 1 – September 30, 2009 (6 months)
5. ENTERTAINMENT WB Four Christmases“Holiday Getaway” Site on PopEater Site Description Designed to create holiday excitement and engagement around Four Christmases, the site included: Festive Faces Game Create-your-own Greetings Card Instant Win Stocking Stuffer Prizes Movie trailer Flight 11/10 – 11/30/08 (3 weeks)
6. OTC/DTC Tylenol “Cold Care Center” on AOL Television Site Description A custom Tylenol Cold Center on AOL Television featured content and eCards to help cold sufferers “Feel Better” including: 20 Feel Good Movies from AOL TV Links to AOL Health, AOL Food & AOL TV sites to give consumers the tools to “Feel Better.” Send a Get Well E-Card Promotion Link on AOL TV navigation bar Flight February – March, 2009 (6 weeks)
7. FOOD PureKraft “Refresh” Siteon AOL Food Program Overview AOL Food created a deliciously engaging “Refreshing Your Meals and Life” site that invited women to do just that via: Salad Prep Video Series Cooking Tips Widget Refresh Your Life Contest Promotion 1MM Media Impressions Promotional module on AOL Food Flight April 27 – August 31, 2009 (4.5 months)