Why we use taxonomies and how we develop them

1. Creating high performance organisations by unlocking the power of SharePoint 2010

2. Impact of the modern web Improved communication & collaboration - 91% Finding experts inside the company - 81% Improving knowledge management - 78% Increased employee engagement - 68% Increased brand awareness & loyalty - 64% Providing research - 58% Generating revenue - 39% Awareness Study 2007

3. 8 key drivers of the Intranet supported by SharePoint 2010 Decision support Risk mitigation Knowledge management Innovation Collaboration Learning Employee engagement Employee management

4. Copyright 2011 Sadalit Van Buren

5. Copyright 2011 Sadalit Van Buren

6. Copyright 2011 Sadalit Van Buren

7. The organisation is an ecosystem Benefits Configuration Boundaries Fulfilment & Support Information & Insight Relationship Dynamics Goals & Mission Products Services and Market Scope Differentiation People Assets Processes Technologies Information Consultants Suppliers Partners Coalitions Associates Stakeholder Interface Core Strategy Strategic Resources Value Network Efficiency/Fit/Uniqueness

8. Mental Model Marketing Internal Communication Corporate Image HR Leave Management Succession Planning IT Book Training Policies Finance Budget Procurement Governance General Intranet About RMB, Values Message from the CEO

9. Interactive Intranets Personal Profile My Blog, Contact details, Qualifications Experience, Photo Awards Performance Management Community of Interest Departmental or Business Units Intranets Finance Budgeting Reporting HR Leave Forms Performance Management Marketing Internal Comms Corporate Image CONTENT MANAGEMENT General Intranet Vision Mission, About Us, From the CEO’s Office

11. Principles of technology adoption Ease of Use Follow organisational process MySites Usefulness Align with Corporate Strategy MySites linked to KPI’s Make the user look good Personal Profiles Ability to demonstrate talent

12. Principles of interactive intranets Agility Adaptable, innovative communities of purpose Collaboration & Wealth Creation Frontline Capability Empowered to act in the interests of the organisation Engagement Willing to act in the interests of the organisation - Prof Gary Hamel - The Future of Management - McKinseys - Mobilizing Minds

13. A data driven approach 4 Data keys to unlock the value of the intranet and deliver on organisational objectives: Profiling Metadata Taxonomies Content Architectures

14. Profiling and MySites Qualifications – B Com Law, Hons Economics, MBA (GIBS) Experience – Business Intelligence, Digital Strategy, Social Media, Knowledge Management, Marketing, Content creation Projects – Pfizer, Comair, Naspers, Sun International, United Nations Previous positions – Didata, BCX, Primedia Interests – all things web and business. My KPI’s Kate Elphick Director Digital Bridges Innovation Hub katee@digitalbridges.co.za 083 250 8558

18. Departments

19. Functional area

20. Products and Services

22. Content architecture

23. Who should have which tools? Structured provision tools are commonly used Free-access tools are commonly used but structured provision may be applied in some areas Free-access tools are typically the only successful approach Collaborative groups Level of interdependence Individual actors Routine Interpretation/judgement Complexity of work

24. 10 Lessons learned from successful intranets Hard code the organisational strategy into the intranet Profiling Process Integration Have a strong content governance structure Ensure user adoption More isn’t necessarily better Strong search is important Listen The intranet isn’t an IT-driven initiative

25. Options Develop your own taxonomy (10 steps) -Develop a strategy - Champions - Big Bang vs. Unit by unit - Top down Buy commercial taxonomies - Use as is - Customise

27. Name 7 things our organisation does (e.g. sell, develop, implement, manage)Identify the nouns (topics) (buy what, ship what?) Separate non themes (e.g. document types, audience types, geographies) – these by products becomes metadata Draw out the themes and create clouds (e.g. employees [associates, people], offerings [products solutions]). This becomes the top level taxonomy. Get consensus within the group (The group becomes the taxonomy team to identify themes at lower levels and can test it.) Sanity check – does this make sense in terms of the strategy Continue the process throughout the organisation. Keep testing for usability and against the strategy Iterate

28. Kate Elphick 083 250 8558 katee@digitalbridges.co.za Thank you