We are entering Maynard & Mehrtens\' "Fourth Wave". There\'s been a \'purpose reset\' according to Edelman\'s latest Global Good Purpose Study (amongst others) and the level of connection and prevalence of transparency through our digital world brings opportunity and challenge to businesses, brands and their HR and recruitment departments

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2. A Brave New World. The rise of the conscious connected workforce

3. Global Financial Crisis

4. Natural Disasters

5. corporate greed recruitment treatment broken promises people manager competence reduced investment in people increased prices TRUST? job losses GFC transparency through social media lack of communication uncertainty ambiguity frozen salary/benefits

6. Conscious.

7. 391% Source: Young & Rubicam’s BrandAsset Valuator (BAV)

8. Source: Edelman Goodpurpose Study 2010

10. What’s Driving Generation G? Recession and consumer disgust Longing for institutions that care For individuals, giving is the new taking, and sharing is the new giving Source: www.trendwatching.com

11. Shifting Drivers of Engagement. Source: JRA Best Workplaces 2010

12. Creating engagement.

13. Connected.

17. Rise of the Networked Enterprise.

18. Rise of the Networked Enterprise. cccccccc Source: McKinsey Global Institute – The Rise of the Networked Enterprise – December 2010

20. What does this mean for Employer Brand & Engagement?

21. Shift in values

22. Purpose Led

23. One Brand

24. Get connected

25. Title t Contact: kate.billing@blacksmith.co.nz +64 21 283 2855 www.blacksmith.co.nz