1. Coupons
What’s the big deal?

2. The Numbers
97% use coupons at supermarket
7% savings on grocery bill
The typical family saves between
$5.20 and $9.60 per week using
coupons
20 minutes/week clipping
and organizing their
coupons save up to $1,000/
year

3. What are Coupons?
Types
• Manufacturer
• Store
Purpose/Marketing Strategy
• boost sales
• new product introduction (rebates)
• bait new customers
• customer appreciation / brand loyalty

4. Supply Chain Value:
Manufacturer Coupon Lifecycle
4
3
1 2

5. Coupon Sources
Sunday Newspaper Inserts
Magazines
• North County Times Manufacturer
• Press-Enterprise • E-mail / Direct mail list
• One .50 Sunday paper x 52 weeks = $26/year • “Love Letters”
Internet
Circulars
• Coupons.com
Products
• SmartSource.com
• RedPlum.com • Peelies
• FACEBOOK • Boxes
Store
• Winetags
• Blinkies
Free Samples
• Tearpads
• Catalinas

6. Store Coupons
vs. Manufacturer

7. IMPORTANT NOTE:
NOT MANU. COUPONS

8. IMPORTANT NOTE:
NOT STORE COUPONS

9. Coupons, Strategies
& Rules

10. Level 1:
Sale + Coupon
Circular
Check Coupons
SAVINGS!

11. Level 2:
Stacking Coupons
Store & Manufacturer
+
=1.29 each

12. Level 2:
Stacking Coupons
Store & Manufacturer
+ =.49 each
75% savings!

13. Level 3:
Bulk Deals
Savings WYB # products
+
Use 3 of these coupons!
= .37 each!
88% savings! *STOCKUP!*

14. Level 3:
Bulk Deals
Savings WYB # products
+
.75 each wyb
10 participating items Use 5 of these coupons!
= .25 each!
80% savings! *STOCKUP!*

15. Level 4:
BOGO’s
Buy One Get One’s!
+
Use 2 of these coupons!
= .67 each!
73% savings!

16. Level 5:
Rebates
+
= +$5 MoneyMaker!
110% savings!

17. Level 6:
Catalinas
Magic Grocery Store Coupon Machine

18. Level 6:
Catalinas
Buy 2 ($2.59 ea)
= $5.18
2
Kikkoman
Buy (2), Get $1 OYNO
Buy (3) or more, Get $2 OYNO
Use 2 of these!
= $1.18
= .09 each!

19. Level 6:
Catalinas
Rite Aid: +Up Rewards CVS: Extra Care Bucks
.::NEW POLICY::.
• +Up Rewards
can be loaded to
card OR printed
• +Ups printed
cannot be used
until 6pm the
next day

20. Rite Aid:
+Up Rewards
Use 1 of these
& pay $1
Buy 1
= $3.00 Get this!
= FREE + $1 MM
*STOCKUP* (Limit 2)

21. Rite Aid:
+Up Rewards
Crest Rinse: Use 1 of these
$4.99 & $4 +Up & pay $4.99
Limit 2
$4 $4
Get these!
= FREE + $4.01 MM

22. CVS:
Extra Care Bucks
Venus Razor: $5
$6.99 & $5 ECB
Limit 1 Use 1 of these
Get this! & pay $2.99
= FREE + $2.01 MM

23. Level 8:
Dividing Transactions
2+ separate transactions in same
shopping trip at store
• Drop Total Bill
• Less $$
• Prevents loss of printed catalinas /
rewards
• Prevents missing expiration of
catalinas
• Coupons that state limits per
transaction

24. Level 8:
Dividing Transactions
2+ separate transactions in same
shopping trip at store
• Drop Total Bill
• Less $$
• Prevents loss of printed catalinas /
rewards
• Prevents missing expiration of
catalinas
• Coupons that state limits per
transaction

25. Level 7:
Doublers
Stores Double All
Coupons
• Rare in So. Cal
Albertson’s Double the
Value circular inserts
• “Double up to $1”
• .25 coupon = .50
• $1 coupon = $2
• $1.50 coupon = $2.50
• $2.00 coupon = $3.00

26. And we put it all
together...

27. Purchase 10 participating products & save $5.00
General Mills Cheerios $1.49
$0.60/1 – Cheerios, Honey Nut – (boxtops4education.com)
Final Price: $.39 Transaction 1
Betty Crocker, Mott’s or Ocean Spray Fruit Snacks $1.49 (3) 7-Ups - $3.99
Use $0.75/2 Fruit by the Foot
Final Price: $.61 each, when you buy 2
(1) Snapple - $2.00
Pay $6.99 Receive $5.00 Catalina
Old El Paso Hard Taco Shells $2.49
$0.50/1 – Old El Paso Product
Final Price: $.75 each wyb 2
Nature Valley Granola Bars or Thins $2.99
$0.60/2 – Nature Valley Granola Bars
Transaction 2
Final Price: $1.99 each, when you buy 2 (4) Cheerios - $1.56
(2) Betty Crockers Fruities - $1.22
$5 Catalina wyb 4 participating products
(2) Old El Paso Shells - $1.49
7-Up, A&W or Sunkist Soft Drinks, 2 L $1.33, must buy 3 (2) Nature Valley - $3.98
Final Price: $0.08 each, when you buy 3 Use $5 Catalina
Pay $3.25
Snapple Tea or Fruit Drinks, 64 oz $2.00
Final Price: $0.75

28. Some extra advice!

29. Note value amounts &
sizes stated
Pay attention to
expiration dates
Never leave coupons at
home!
Clean out binder at least
once a month

30. Stockpiling vs. Hoarding
Coupon does not have to
be ONLY the item
pictured.
Know your stores’
coupon policies
Remember ethics while
couponing.

31. Change your way of thinking:
- Coupons are $$
- Eliminate brand loyalty
- If you can do something to save money...
DO IT.
Subscribe to couponing blogs:
Fabulously Frugal, Coupon Pro, Krazy
Coupon Lady & So Cal Saver

32. Don’t burn yourself out!
Pick only 1-3 stores to shop at
Use only 1 or 2 days of the
week to coupon
Only run to a store (like Rite
Aid) 1 or 2 times a week
Do not drive 20 minutes to
save $2 on a single product
Do not chase down every
single deal!

33. Balance family, work, couponing, you-time
& HAVE FUN! :)