Campaign on Racism

1. RACISM
Presented by:
Afaq Ashraf
Abdullah Khadim Hussain
Kashif Sanaullah

2. Purpose
• Anti-social practice
• Effects of Racism
• Existence in FCC

3. RATIONALE
• Racism by definition
• Inequality due to racism
• Question of existence in society

4. RESEARCH METHODOLOGY
• Qualitative Research: Survey Forms
• Shocking results of research

5. OBJECTIVES
• To aware students about the concept of racism
• Raise the voice that all humans are equal and should be
treated equally
• Counsel students who are victims of racism and help them
gain confidence
•

6. TIME/DURATION
• Total time: 4 weeks
• 1st week: Research
• 2nd, 3rd and 4th week: Execution of objectives
• Mid of 4th week: Analyzing the progress

7. PUBLICS & STAKEHOLDERS
• Latent publics: Students
• Aware publics: Teachers
• Self-financing
• Director of Student Activities

8. KEY MESSAGE
• “BLACK OR WHITE? HOW ABOUT GREY!”

9. STRATEGIES
• Lectures on Racism
• Coordination with University Counseling Center (UCC)
• Selling campaign T-shirts to generate funds for printed
literature

10. PR TOOLS
• Facebook page
• Posters carrying sayings against Racism
• Post on University’s Website
• Video conveying the message
• Relations with teachers

11. CONCLUSION
• WHETHER OR NOT WE ACHIEVED THE GOAL OF THE
CAMPAIGN?

12. • “Achievement has no color”
― Abraham Lincoln
THANKS