This is the second assignment done individualy for the online course

1. ARE YOU PAYING
ATTENTION?
BY: ATHINA

2. THIS IS WHAT I OBSERVED

3. Before you enter
• Huge sign outside for pedestrians
Environment
•Lounge and very relaxing music
•Not very loud and perfectly suited for conversation
•The cash register is next to as you enter the shop.
•There are 2 floors: Ground floor-cash register and
products, 1st floor: many tables and couches for
customers to hang out and enjoy. There also
studying areas as well!!
Personnel
•Contact is made when you order and pay at the
cashier.
•Due to self service, there are not many workers
•They all are very kind and helpful and they wear
uniforms
Products
•This store sells coffee either to drink it there or
coffee to go the ingredients needed to make
coffee at home.
•They also sell different pastries and sandwiches
•There is a board outside the store that informs if
there is a discount.
•The choices to drink are written on the boards on
the wall
Opportunities!!!
•The study areas should be more isolated, so that
An Ideal Place to Relax!!! this group of customers is not disturbed.
Very warm and bright environment!!! •Bigger size of the boards that indicates the
choices of drink, so that everybody can see them
or catalogs at the entrance in paper form.

4. More photos

5. Before you enter
• Big door and sign, very easy to notice
Environment
• Not very high ceiling
• Bright colors on the walls, blue and white
dominate
• The door is always open, so you hear noise
from the street
• The space is not crowed with products
Personnel
• The ratio is customer/salesperson is 1:1
• Eager to help, well-informative about every
product
• Young people working
Products
• Everything is at eye level!!!
• Products well arranged
• Excellent organization on the way the
products are presented
The customer can easily discover Opportunities!!!
where to find what!!!
• A closed door is preferable
• The colors could be changed

6. More photos

7. Before you enter
• There is a sign but due to the small
pavement is not noticeable by everybody
Environment
• Small room full with products
• No music. There are only
conversation between the customers
and the personnel
• There is a wonderful smell of fresh
bread
Personnel
• You wait in line
• Very good and quick service
• Ration customer/salesperson: 2:1
Products
• The products are next to each other
because of the space
• As you enter, you look at some
pastries.
• There is also an entrance and an exit
Opportunities!!!
There is a Wonderful Smell of Fresh Bread!!!
• A bigger space is needed

8. More photos

9. Before you enter
• Huge sign and parking available
Environment
• High ceiling/Bright colors
• No music
• Cash registers are placed before the
exit
Personnel
• Personnel 20-40/All in uniform
• Knows where each item is placed
Products
• Related items are closed by
• Items on sale are promoted
throughout the super market.
• Impulse items exist
• There no signs of where each
category of products is located
Opportunities!!!
• A bigger parking is needed
Large Space and High Ceilings. • Signs inside the store are necessary
Parking is Also Available!!! (customers can easily get lost).
• Music would be preferable

10. More photos

11. Before you enter
• Sign noticeable to both customers on
foot and those passing by car.
Environment
• Not very high ceiling and the room is a
little dark
• Nice smell and music
• Small room but the pastries are well
presented and arranged
Personnel
• Ratio customer/salesperson is either
1:1 or 2:1.
• Very polite, welcoming and know all
about each item
• Young and there is no uniform
Products
• Each type of sweet is noticeable to the
customer
• Products are at eye level
• Wide variety of pastries offered.
Opportunities!!!
Wide Variety of Pastries Very Well Presented!!! • There is plenty of space outside to put
tables, so that the customers can sit
and enjoy anything they want

12. More photos

13. Before you enter
• Huge sign at the door and big entrance that
lures people in
Environment
• Huge space and large ceiling with dark walls
and furniture made of wood
• Pop music
• The area inside is full of merchandise and
abstract arrangement of products
• The customer gets lost with all the clothes
Personnel
• Ratio customer/salesperson 2:1 but contact is
only made at the cash register and the
dressing rooms
• Young and there is no uniform
Products
• The central line with clothes in fashion
captures the attention of the buyer
• The policy is to present different total looks
all together
• Not all products are at eye level
• The type of clothing refers to young people
Opportunities!!!
The Central Line With Clothes in Fashion • The customers could make contact with the
customer at an earlier point in order to help
Captures the Attention of the Buyer them with their purchases

14. More photos