5. The Emerging Web Movement
…
Web Startups
Web 3.0
The Semantic Web
Enterprises/
Web 2.0
Businesses
Applications/Services, User centric, Social Dynamics,
Network Effects, Disruptive Models (Advertising, Marketing,
B2C…)
Web 1.0
Internet Presence, Discovery by Search, System Centric
The Enterprise 2.0 Opportunity
11. A Web 2.0 Application
A Web Application that fosters
active and social user engagement
within a surround online community
in the context of <CBA>
<CBA> => Could be anything
Web Application => Experienced
using a Web Browser
12. A (Successful) Web 2.0 Application
A Web Application that fosters
(and self fosters through)
active and social user engagement
within a surround online community
in the context of <CBA> (that
appeals to the target
demographic(s) and fulfills the
motivations of its sponsors)
14. A Web 2.0 Service
A Web 2.0 Application whose
accessibility is not confined
to the web browser (think mobile,
device, console, PC apps), and whose
evolution is not gated by its
provider (think developer ecosystem,
partners, users)
20. Enterprise 2.0
Embracing and applying the
trends & practices fostered by
Web 2.0 that benefit an
Enterprise
Embracing => Applying within &
Integrating with
29. • Management outreach
• Business Insight
• Opportunities
• Concerns
• Challenges
• Ideas
• Accomplishments
• Best Practices
• Professional
• Musings…
• Personal
• Best Practices
Communicate Listen
• Events
• Investments
Onboard Engage
• Projects • Experts
• Investments • Thought leaders
• Change • Skeptics
• Next gen leaders • Evangelists
30. Browser Mobile Device PC
Service Interfaces
Custom Services
Blogs Wikis Forums Media Social Analytics
Social Media/Networking Services
RM BPM
WCM BI
ECM
LOB Enterprise User
EMM
Integration Search Profiles
Enterprise 1.0 Collaboration Services
Foundational Services
LOB Services