Karthikeyan V

India India

Marketing Communications Specialist

Advertising / Marketing / PR

• Ownership of Product Branding & Positioning • Collaborate with Product teams & Implementation teams on new product features & benefits and arrive at a right product pitch & positioning message for any new feature or product launch. • Collaborate with Product & Implementation teams on creating product marketing content - Case Studies , Whitepaper, Website Content , Emailers , Social Media Posts , Product Video , Customer Testimonials etc. • SaaS/Cloud/Techcello CoEs (Centre of Excellence) for Product Marketing • Digital - Website & Digital Marketing Campaigns for brand visibility + Lead Generation • Analysts Relations - Analyst Mapping, Reach-Out & Briefings driving Image...