Attention is the first and most important feature in the human brain when it comes to making decisions. We are constantly bombarded with millions of different impressions, and our brain copes with this immense pressure by being very selective of what it decides to pay attention to.
What we pay attention to, plays a very big role in the internal narrative, and in the end the perception that we ascribe to a website, landing page or situation. In this webinar you will learn what mechanisms drive attention, and how to use that knowledge to better understand the reasons your website and landing pages are not performing like they could.
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Bottom-up driven attention refers to the quasi-automatic capture of
spatial attention by physically conspicuous (salient) stimuli, such as
moving stimuli, and stimuli of high local luminance contrast
There is “bottom up”
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Top-down attention mechanisms can further be broken down into
‘spatial attention’ and ‘feature-based attention’.
The former describes the ability to voluntarily focus one’s attention on a
particular region in space (even without moving one’s eyes towards that
location), and the latter describes the ability to focus on particular visual
features of the environment, for example on a particular color or shape
There is “top down”
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CONTROL GROUP! TEST GROUP!
Tobii Glasses
Mounting of EEG and eye tracking equipment
Emotiv EPOC EEG
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GROUP 1 GROUP 2 GROUP 3
In-Store Emotions & Attention test