Best of Digital Marketing is a pan-Baltic roadshow event, which covered 2 states this year. The conference is about showcasing the best cases your agency has done. Since these events tend to be about inspiration to do big, cool digital things, I wanted to emphasize 2 topics:
1. Digital things don't have to be purely evolved around virtual platforms;
2. You can do projects people care about at very low budgets.
The slides are altered with added texts, so that it would be more understandable while reading.
If you want to do something like this for your brand - get in touch: karolis.rimkus@media-house.com
7. „Since your advertising is so aggresive
and obstructs reading Delfi,
I will NO LONGER BUY your product :)
You can do it more discretely“
- A very angry customer, who
took her time to post a negative
comment on brand‘s FB page
10. New Product Circumstances of
time
Lets do internet!
CLIENT
Ok, we’ll make you
some banners
AGENCY
Yeah, sure, we’ll make a plan
for those banners
MEDIA
HOW TO:
DIGITAL AD CAMPAIGN
11. New Product Circumstances of
time
Lets do internet!
CLIENT
Ok, we’ll make you
some banners
AGENCY
MEDIA
Yeah, sure, we’ll make a plan
for those banners
NO IMPULSE
12. WHY ARE INTERNET
CAMPAIGNS USUALLY LIKE
THIS?
Small budgets? Can‘t accurately
measure ROI?
Too risky? Who’s gonna
do it?
49. Vivacolor, You‘re amazing,
Underground passage,
then the Egg, then the
shelter – your PR
specialists are doing a
great job. I‘m really happy
companies are starting to
understand the meaning of
„Social responsibility“.
Best of luck to you and
happy holidays.
FB MESSAGE
50. SOME PEOPLE REMEMBER
WHAT YOU DO
SOME PEOPLE ARE
INFLUENCERS
WHAT‘S BETTER THAN A
BRAND LOVING
INFLUENCER
51. WHY NOT DO
SOMETHING LIKE THIS?
Small budgets? Can‘t accurately
measure ROI?
Too risky? Who’s gonna
do it?
52. WHY NOT DO
SOMETHING LIKE THIS?
Small budgets? Can‘t accurately
measure ROI?
Too risky?
Few thousand EUR is
usually enough
Try using mostly
own products, owned
media
Who’s gonna
do it?
Agencies do wonders if
they can aim for awards
You ALWAYS can assume
the logical
53. DON‘T JUST PUT
YOUR ADS ON THE
INTERNET
AND HOPE
PEOPLE WILL CARE ABOUT
THEM