A digital marketing consultant can help businesses in 28 ways in 2017, including developing brand identity, optimizing websites, social media marketing, content creation, search engine optimization, analytics, and ensuring good customer service. By creating strategic marketing plans and using various online tools and techniques, a consultant can help businesses reach more customers, build their brands, and improve conversion rates.

1. 28 WAYS YOUR DIGITAL MARKETING
CONSULTANT CAN ROCK YOUR 2017
EFFORTS

2. OVER THE YEARS, WE HAVE SEEN MANY DRAMATIC CHANGES WITHIN THE
BUSINESS WORLD BECAUSE OF TECHNOLOGY THAT HAS ALSO PLAYED A HUGE
ROLE IN HOW IT IS ADVERTISED.
In 2017, online marketing is a huge industry and one that is going to continue to
grow, hence, hiring a digital marketing consultant is a good idea.
However, what are the ways that an
independent marketing consultant can help?
TODAY, WE HAVE LISTED 28 WAYS THAT YOUR 2017 EFFORTS
WILL BE ‘ROCKED’ BY A DIGITAL MARKETING CONSULTANT!

3. 1. BRAND IDENTITY
There are many businesses now within each
industry, so one of the first things you will need
is brand identity.
As soon as the consumer sees a particular
color or even just your logo, you want the
majority of them to know that it is your service
as well as knowing what you provide.
For example, the red color links
instantly with Coca-Cola and
this brand identity will be
substantial.

4. 2. BLOGGING
You will also need to build credibility because you want everyone to buy from you rather
than the competitors.
With a blog, you can offer opinions while
showing your knowledge.
DIGITAL MARKETING CONSULTANT CAN ARRANGE TO HAVE
PROFESSIONAL WRITERS FORMULATE ARTICLES THAT WILL
REPRESENT YOUR BRAND CLEARLY.

5. 3. MOBILE DESIGN
IN 2016, MOBILE BROWSING OVERTOOK BROWSING FROM
DESKTOPS FOR THE FIRST TIME IN HISTORY.
With so much browsing (and a significant amount of ordering) being
completed on mobile, your website will need to have responsive
design, so it works across all devices.
IF YOUR SITE DOESN’T OFFER A GOOD MOBILE EXPERIENCE,
CONSUMERS WILL JUST LOOK ELSEWHERE.

6. 4. SOCIAL INFLUENCERS
There are influencers in the market who have an influence on consumers.
A brand marketing consultant will try and get your products in the
hands of these influencers to boost your brand identity and hopefully
receive some good reviews.
If the influencer posts a video about your
product or even tweets about it, this is
reaching thousands of people in seconds.
And reach is very important to get people to
know your business out of their mind, they
will never forget you.

7. 5. RICH CONTENT
For a long time, simple information in the form of
text was enough. Now, it isn’t, and we seem to want
more as an audience.
From a business point of
view, this can be
challenging but not with
a digital marketing
consultant.
As well as simple videos,
you will have infographics,
responsive web pages,
online courses, and more
getting shared around.
As long as the content is useful or funny,
it is more than likely to attract some
attention which will help your brand to
improve once again.

8. 6. STRATEGY CREATION
With so many options these days, it is easy just to
attempt random acts of marketing.
Although this might work for a couple of
days, it isn’t sustainable so you should sit
down with a digital strategy consultant
and discuss your objectives as well as
your budget and various other factors.
Once these are all on the table, a plan can be
devised using the most useful tools on this list to
achieve your goals.

9. 7. WEBSITE OPTIMIZATION
Nowadays, too many websites have junk
and useless pages that detract from the
product or service on offer.
WITH A PROPER STRATEGY IN PLACE,
YOU WILL SOON HAVE A WEBSITE WHERE
EVERY SINGLE PAGE ADDS VALUE.
As soon as every page has a purpose,
the results will then be seen.

10. 8. SEO
SEO is going to be as important as ever before over the next twelve
months.
According to Google, they take 200 factors into account when ranking a
web page, so you need to complete some different tasks.
If you can propel yourself to the first page of Google rankings, you have
a sustainable method of receiving more visitors than your
competitors.

11. 9. PPC
To see instant results, try
Pay-Per-Click (PPC) advertisement.
After setting a budget, you can create an ad and ‘bid’ for ad space on
Google’s first page of related searches; you then pay every time that the
ad is clicked.
This is ideal for the release of a new product or service or as an
introduction to the company, it needs to be used in conjunction with
SEO because this is a much more sustainable solution.

12. 10. REPUBLISHING
Whether you create your content for your blog or pay
someone to do it for you, it is sometimes just a waste to
post it, advertise it a little, and then simply ignore it.
Instead, your digital marketing consultant will look for
ways to republish the piece on larger sites.
Although you may have to make small edits to make
it different from the original, it is an excellent way to
get seen by the masses.

13. 11. PROMOTION
As well as republishing, marketers will ensure that all of your content is promoted in a
way it deserves to be supported.
If an extensive guide is produced, it should be
spread all over social media as well as taking
a prime spot on the website.
Every so often, it can be reposted on social media and even tweeted to larger
companies and sites.

14. 12. GUEST BLOGGING
Guest blogging is where
someone from a different
website writes a piece for your
platform, or you go and write
something on their site.
If you produce content for their platform,
you are accessing a new audience, and a
certain percentage will click the call-to-
action (CTA) and check you out.
If you have someone from your
industry produce content for your
site, it will allow you to build
credibility
They both bring benefits

15. 13. CONTENT PLANNING
When running a regularly-updated blog, the posts
need to be in line with world news, occurrences in
the industry, or even with the release of your new
products.
With this in mind, content needs to be planned,
and this is what a digital marketing
consultant can do for you.

16. 14. LIVE BROADCASTING
WHETHER IT IS ON FACEBOOK, TWITTER /
PERISCOPE OR YOUTUBE, SHARING A LIVE
VIDEO IS EXCITING FOR THE VIEWER
BECAUSE THEY GET AN INSIGHT INTO YOUR
BUSINESS
When on Facebook, all viewers will have the
opportunity to click on your page for more
information, and it can be an excellent way to
gain customers.
Over time, customers will be happy to contact
you with questions or just build a relationship
with you which will help in the long run.
As long as you ask viewers to share your video
and the content is worth watching, your
business will become more personable rather
than be ‘JUST ANOTHER COMPANY’

17. 15. EMAIL MARKETING
As long as it doesn’t look like spam and genuinely offers
something worthwhile to the recipient, email marketing can
be useful because it sends interesting information to a list of
people who have already shown interest in your business in
the past.

18. 16. APPS
MOBILE MARKETING IS
SET TO CONTINUE ITS
RAPID RISE IN 2017
With mobile devices, it is all about
offering the best experience
possible, and an app should allow
for easy ordering or at least an easy
way to contact your business.
Although it used to be an expensive
process, building a simple app can be
affordable now, and it is a great
marketing tool.

19. Automate as many
marketing processes
as possible, so you
don’t have to repeat
them time and time
again.
Whether it is social media, emails, or actions on your
website, this could be something to introduce in 2017
because the task of keeping everything updated is
getting harder over time.
If you can automate
simple tasks, you
will be allowed to
spend your time
concentrating on
the more important
things.
17. MARKETING
AUTOMATION

20. A lot of the tips we have to revolve around a few key points –
Efficiency, Credibility, Accessibility, Branding, etc.
DIGITAL MARKETING CONSULTANTS WILL AIM TO
INCREASE YOUR PROFILE ON SOCIAL MEDIA AND
ENSURE THAT THERE ARE AVAILABLE REVIEWS
AND TESTIMONIALS ON YOUR WEBSITE.
As soon as potential customers see these in
place, a level of trust is soon built.
18. SOCIAL PROOF

21. 19.
LANDING
PAGES
AS GREAT AS YOUR WEBSITE IS
OVERALL, HOW GOOD IS YOUR
MAIN LANDING PAGE?
Often, this will be the first
thing that visitors will see so if
it isn’t any good, you won’t
have many people click-
through, and you won’t get the
results that the rest of the site
deserves.

22. 20. CONVERSION RATE
Once you get people onto your site, many
people think that the work is done, but it has
only just begun.
When you have thousands of
visitors, but you can count your
customers, on the one hand, this
suggests that you are doing
something wrong.
WITH A DIGITAL MARKETING
CONSULTANT, YOUR SITE WILL PUSH
YOUR VISITORS IN THE RIGHT DIRECTION
WITHOUT BEING TOO ‘SALESY.’

23. 21. ANALYTICS
With the help of the consultant, you will keep an eye on all
of your marketing campaigns and all the changes that
have been made to check that they are working.
Often, this is a step that people forget so this will allow
you to stay one step ahead.

24. 22. MARKET RESEARCH
Despite needing to be unique within
your industry, you also need to know
what competitors are doing, and this is
becoming more important as
technology continues to evolve.
For example, who would have
known that Snapchat could be used
as a business tool?
Every single year, new programs
and instruments are being
introduced and ensuring that you are
researching the market will help you
to stay at the top of your game.

25. 23. INTERACTIVITY
In 2017, this could be one
of the keywords that we
see a lot. In the last couple
of years, the most
important factor was that
audiences were consuming
content.
Now, it has to go one
step further, and the
audience has to act upon
what they have seen
because consuming it
simply isn’t enough.
With this in mind, you
should be looking towards
competitions, contests,
quizzes, assessments, and
various other ideas that
will get people to your site
or at least get involved
with your brand

26. 24. PRESENTATIONS
Presentations may also play a significant role
in your marketing strategy because it is all
about interaction once again.
On LinkedIn, the feature called ‘SlideShare’
receives millions of views per day and this isn’t
an accident.
As well as being shared with wider audiences,
many presentations are even embedded onto
blogs, so this could be a pivotal step this year.

27. 25. LEAD MAGNETS
Lead Magnets are things that
you can give away for free to
generate a bit of interest around
your brand like e-books,
templates, tools etc
IN TRUTH, THIS HAS TWO MAIN
BENEFITS.
 Firstly, you can show off your
knowledge As long as the content is
high-quality, the consumer will see that
you know your industry inside-out and
can help them.
 Secondly, it should also build your
email list because customers will be
looking for more from you.

28. 01 02
26.
WEARABLES
If you look back to the
marketing strategies of the
1960s and perhaps even before
this, you will find many
companies giving away t-shirts,
hats, and the like.
Despite the many
changes we have
discussed since those
days, the most simple
strategies are often the
most effective which
means that wearables
are still a viable
marketing technique.
Sure, today you are
more likely to see
success with
wristbands and similar
items, but the premise
remains the same.

29. 27. COLLABORATIONS
Furthermore, the general
public also loves to see a real
cooperation between two or
more companies and this is
the great way to share
customers and broaden your
horizons.
Whether it is sponsoring a
local event or coming together
to produce joint advertising,
this can be an excellent idea.

30. 28. CUSTOMER CARE
Finally, there are tiny things that
annoy consumers more than
companies who don’t pay
attention to their emails and
social media accounts because it
means that they aren’t accessible.
With a digital marketing
consultant, you can learn how
to reply to all customer
concerns and treat all issues
with respect so that they can
be resolved and negative
experiences with your
company can turn into
positive ones.

31. SUMMARY
There we have it, 28 superb
methods that your digital
marketing consultant can use in
2017 to rock your efforts.
In truth, it could be a tricky year for
marketing which makes an expert
even more valuable.
With a strategy and objectives in
place, you are more likely to make
progress and build that brand!