The document discusses 10 important things for public relations students to learn about: 1) Twitter is an excellent networking resource in the PR field, 2) blogging helps stay current on new media trends and promotes your name, and 3) writing news releases and understanding their anatomy and distribution. It also covers 4) crisis communication planning, 5) research to inform strategies, 6) staying up-to-date on changing technology, 7) listening to podcasts on industry trends, 8) learning AP style writing, 9) gaining experience through internships, and 10) the R.A.C.E. process of research, action, communication, and evaluation that is at the core of PR.
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