How to MANAGE your Online Rep
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Diploma in Media and Communication New Communications Technologies module Singapore Polytechnic 2012 edited 2015 What do you stand for, what do you live for, what makes you get up and go? Share it.
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How to MANAGE your Online Rep
- 1. HOW TO MANAGE YOUR ONLINE REPUTATION DMC 3B/01 @Jourdainng, @Karrrmaine #nct12
- 2. The opinion that a person, group of people, or an organization might form of you based on information they find about you online. ONLINE REPUTATIO N:
- 3. Social media can have disastrous consequences if used wrongly
- 4. CASE
- 5. @papaxristoutj: So many Africans in #Greece at least West Nile mosquitoes will eat homemade food.
- 6. CASE
- 7. @austincarroll: f****** is one of those f****** words you can f****** put anywhere in a f****** sentence and it still f****** makes sense.
- 8. People’s online activities and personal life were separate from their work or school ones. How it used to be…
- 9. In the age of social media, with platforms like LinkedIn, Twitter, and Facebook, people are expected to be professionally responsible for the personal content they post online. How it is now…
- 10. SOCIAL MEDIA IS NOW SEEN AS A REFLECTION OF YOURSELF AND YOUR VALUES.
- 11. nowadays, it is essential to know how to manage your online reputation.
- 16. How does social media actually work?
- 17. How much of what you are posting is actually getting through?
- 19. THE EXPERIMENT: Phil Simonetti, 60-year-old Facebook newcomer Dictated and monitored every facebook move Group of two dozen > volunteers who would record sightings of phil on their newsfeeds
- 20. WHAT THEY FOUND • A bias against newcomers • “Most Recent” doesn’t tell the whole story. • Links are favored over status updates, and photos and videos trump links. • “Stalking” your friends won’t get you noticed. • Raise your visibility by getting people to comment. • It’s hard to get the attention of “popular kids.”
- 21. 1. Facebook's Bias Against Newcomers - Most of Phil’s friends never saw any of Phil’s updates in the first week - Phil’s updates only started showing up more when volunteers were instructed to interact with him - Catch-22: To get exposure on Facebook, you need friends to interact with you - But you aren’t likely to have friends interacting if your updates if you don’t have exposure in the first place
- 22. 2. The Velvet Rope: "Top News": - Instructed different subgroups of the volunteers to interact with Phil - Some volunteers reported frequent sightings of his updates, while others saw him rarely – or never. - Top news will show you hours-old updates from some friends while ignoring newer postings from others.
- 23. 3. "Most Recent" News Is Censored, Too. - Most Recent does not contain every update from friends - Even with Simonetti posting updates, links, photos, and videos several times a day, a few of the volunteers found that the posts didn't appear in their Most Recent feeds
- 24. 4. "Stalking" Your Friends Won't Get You Noticed. - The test subject spent several days obsessively checking out the posts and photos of some volunteers - These specific volunteers had yet to see him in their feeds - The result was clear: the stalking accomplished nothing
- 25. 5. Having Friends Who Stalk You WILL Help Your Popularity. - Stalking does work in the other direction. - Tasked a few volunteers to actively seek out his Facebook page, clicking on his links and viewing his photos. - After a few days of constant clicking, not only did the friends doing the stalking begin to see Phil in their Top News feeds, others who weren’t stalking him began to notice him as well.
- 26. 6. Links Trump Status Updates, Photos and Videos Trump Links - Phil switched between status updates and links - Links appeared more frequently on others’ newsfeeds - Photos and videos appeared more often than the links Phil posted - Likely because they drive user engagement. Facebook likes clicks, because people spend more time on Facebook
- 27. 7. The Power of Comments. - Instructed different group of users to not only look in on Phil but also to repeatedly comment on his items - Phil surfaced on the feeds of still more friends.
- 28. 8. Why Facebook Really is Like High School: - By the end of the experiment, a few of the volunteers had still literally never seen Phil appear in their feeds, either Top News or Most Recent. - These were the "popular kids"—users of Facebook with 600 or more friends. - For marketers trying to tap Facebook—or individuals who see the service as a way to promote themselves—understanding how content propagates through the system is anything but a game.
- 36. Chan Than San Dawn Yang By2
- 37. Chan Than San Dawn Yang By2
- 40. “The user is fully responsible for his or her own online reputation.” Do you agree or disagree?
Hinweis der Redaktion
- Good afternoon Ms Laura and classmates. Today my teammate Jourdain and me will be talking about how to manage your online reputation.
- Firstly, what is your online reputation? Basically, it is the opinion that a person, group of people, or an organization might form of you based on information they find about you online. It is an important factor in many fields, such as education, business, online communities or social status.
- In the digital age, we’re so used to using social media that often, we don’t realize how much of an impact it can cause if used wrongly.
- For example, a Greek athlete was kicked out of the 2012 London Olympics for an offensive tweet she posted. This is the first case of an athlete being expelled from an Olympics for social media use.
- The tweet read “So many Africans in #Greece at least West Nile mosquitoes will eat homemade food.” While the joke was definitely inappropriate, was it really grounds for barring her from competing? People may agree or disagree whether the consequences were fair, but the fact is that they are very real.
- In another case, Austin Carroll, a student from Indiana, was expelled for tweeting profanity. Here is a video to illustrate what happened.
- Mr Carroll told Indiana NewsCenter: 'One of my tweets was, f****** is one of those f****** words you can f****** put anywhere in a f****** sentence and it still f****** makes sense'. What he tweeted was meant as a joke. It was not directed at anyone, nor at the school. It was a harsh punishment, but one that is telling of our times.
- It used to be that people’s online activities and personal life were separate from their work or school ones.
- But in the age of social media, with platforms like LinkedIn, Twitter, and Facebook, that view is changing.
- Social media is now seen as a reflection of yourself and your values.
- That is why nowadays, it is essential to know how to manage your online reputation.
- As you can see from this infographic, with regards to potential employers, they react most negatively to content that shows consumption of alcohol, references to doing drugs, posts of a sexual nature, profanity, and spelling and grammar errors. An employer wants to hire someone who is reliable, honest, pleasant, and bright. Negative content like this are warning signs that you might not live up to expectations.
- What they do want to see is evidence of your professional and social work, such as memberships in professional organisations and volunteering. This sets you apart from other candidates and demonstrates that you are pro-active and take your work seriously. Politics and religion are always touchy and personal subjects, so be cautious when posting about these topics.
- So now that you know what to post, do you know how social media actually works? Knowing how social media really works helps you find out who exactly you are reaching out to.
- Take Facebook for example. Even though the newsfeed might seem like a raw collection of all your friend’s posts, listed from new to old, it’s a bit more complicated than that. Posting all possible stories to your newsfeed would be overwhelming. All the information you see is filtered. So how much of what you are posting is actually getting through to people?
- News commentary site The Daily Beast conducted a one-month experiment on Facebook, to answer things we’ve all wondered: Why do some friends seem to pop up constantly, while others are seldom seen? How much do the clicks of other friends in your network affect what you're shown? Does Facebook reward some activities with undue exposure? And can you "stalk" your way into a friend's news feed by obsessively viewing their page and photos?
- The experiment: They dictated and monitored every Facebook move of Phil Simonetti, a 60-year-old Facebook newcomer. Simonetti joined Facebook and began typing in his status updates. Simonetti's only friends were a group of more than two dozen volunteers who would record any sightings of Phil on their newsfeeds for the duration of the experiment.
- 1. Facebook's Bias Against Newcomers. Phil posted several times a day during the first-week, yet most of his ready-made “friends” never saw anything on their news feeds. This was especially true among those with many and well-established friends. Phil’s updates only started showing up more when the volunteers were instructed to interact with him, a dynamic which leads to… To get exposure on Facebook, you need friends to interact with your updates in certain ways. But you aren't likely to have friends interacting with your updates if you don't have exposure in the first place.
- 2. The Velvet Rope: "Top News": Eventually, they instructed different subgroups of the volunteers to interact with Phil. Suddenly, Phil began popping up on feeds. Some of our volunteers reported frequent sightings of Phil's updates in their Top News feeds, while others saw him rarely—and in some cases, never. Top News will show you hours-old updates from some friends while ignoring newer postings from others. What became clear after two weeks was that it's not the amount of activity you have, but the type (more on that below).
- 3. "Most Recent" News Is Censored, Too. Many users naturally assume that Most Recent contains every update from all of their friends. Not so, as the experiment showed. Even with Simonetti posting updates, links, photos, and videos several times a day, a few of the volunteers found that the posts didn't appear in their Most Recent feeds. (At least, not until they took additional steps to up Phil's visibility.)
- 4. "Stalking" Your Friends Won't Get You Noticed. We have all wondered whether our stalking someone will affect the frequency of our updates on their newsfeed. The test subject spent several days obsessively checking out the posts and photos of some volunteers who had yet to see him in their feeds. The result was clear: The stalking accomplished nothing.
- 5. Having Friends Who Stalk You WILL Help Your Popularity. But they found stalking does work in the other direction. After Phil spent days posting updates, with most of the volunteers seeing none of them, they tasked a few volunteers to actively seek out his Facebook page, clicking on his links and viewing his photos. This was the point at which Phil finally began to break through. It took a few days of constant clicking, but not only did the friends doing the stalking begin to see Phil in their Top News feeds—others who weren't stalking began noticing him as well.
- 6. Links Trump Status Updates, Photos and Videos Trump Links At various points in the test, Phil switched between writing plain status updates and posting links to content elsewhere on the Web. For those who were seeing updates from him, links appeared more frequently than status updates. Just as links were more likely to make it past Facebook’s filter than status updates, so did photos and videos Phil posted. This is likely because they drive user engagement, and hence people spend more time on Facebook.
- 7. The Power of Comments. If items you post attract comments from a few friends, it clearly raises your visibility overall. When our selected volunteers began stalking Phil, he finally appeared to many users for whom he had been a no-show. But when we stopped the stalking and moved on to the next phase of our trial, directing a different group of users to not only look in on Phil but also repeatedly add comments to his items, he surfaced on the feeds of still more friends.
- 8. Why Facebook Really is Like High School: After weeks of testing and trying everything from having Phil post videos to getting some of his friends to flood him with comments, by the end of our experiment, a few of our volunteers had still literally never seen Phil appear in their feeds, either Top News or Most Recent. These were the "popular kids"—users of Facebook with 600 or more friends. (Conversely, those with only 100 to 200 friends were among the first to spot Phil.) For marketers trying to tap Facebook—or individuals who see the service as a way to promote themselves—understanding how content propagates through the system is anything but a game.