Dr. Karl Popp discusses integrating US technology targets with EU software companies. He notes that cultural differences can lead to clashes and emphasizes raising cultural awareness. Typical issues integrating small US targets include complexity overwhelming the target and attrition. A study found that cultural affinity did not increase merger success, and major barriers were the people driving the merger, their experience, and complexity. The PMI approach aims to quickly ship products and align operations. Popp's success factors include choosing integration managers fluent in English with empathy for diverse cultures and experience in post-merger integration, and minimizing attrition through fast and full integration.