the presentation contains the market analysis and consumer behaviour of pizza hut.

1. Varun Kandpal
Khushboo Kalra
Niharika Chaurasia
Divesh Chetwani
Karishma Chawla
Soumik Ghosh Roy

3. • Pizza Hut is a global fast food giant.
• Open its first outlet in Bangalore on 15th July 1996.
• 19 years of working in India and 57 years throughout the world.
• They are the world’s largest food line chain with more than
12000 restaurants.
• They are serving more than 25 million customers everyday in 95
countries.
INTRODUCTION

4. Type Wholly owned subsidiary
Industry Restaurants
Founded Wichita, Kansas (1958)
Founder Dan and Frank Carney
Headquarters 7100 Corporate Drive
Plano, TX 75024, U.S.
[1]
Number of locations 11,139 worldwide (as of 2012)
Products Italian-American cuisine
pizza · pasta · Buffalo Wings
Number of employees 160,000+
Parent PepsiCo (1977–97)
Yum! Brands (1997–present)
Slogan Flavor of Now
Website order.pizzahut.com/home
FACTS ABOUT PIZZA HUT
• Pizza Hut is so
named because
one of its founder’s
wives thought the
building it was in
looked like a small
hut.
• Pizza Hut was
the first
company to deliver
pizza to people in
outer space.

5. PRODUCT
PRICE
PLACE
PROMOTIONPEOPLE
PROCESS
PHYSICAL
EVIDENCE
7 P’s

6. PRODUCT MIX
• Pizza hut provides the
wide variety of services
across the world.
• It not only serves pizza’s
but beverages pasta’s
etc.
• It contains both
vegetarian and non
vegetarian items in its
menu.
• Mainly sell 4 types of
pizza in 3 sizes namely
small , regular and large.

7. PRICE MIX
• Pizza Hut has
successfully used the
high low pricing
strategy when setting
the retail price of its
products.
• Pan Pizza starts at
65.
• Pizza Hut is using low
price for meal and
expensive for high
end
• Vibrant and casual
ambiance.
• 34000 outlets in 100
countries
• Last but not the least
–THE BELL- the
PIZZA HUT tradition
to say thank you
when you ring the
bell.
PLACE MIX

8. PROMOTION
MIX
• Advertising through
Bill boards
TV ads
Pamphlets
• World’s 1st 100%
vegetarian Pizza hut in
Ahmedabad , Surat
and Mumbai Chowpaty.
• First to deliver Pizza in
OUTER SPACE
PEOPLE
• The best part of pizza hut
are people.
• Pizza hut introduced a
novel way of showing
customer appreciation –
the bell.
• The pizza hut chain is
most polite and mannered.

9. PROCESS
• Serves only
freshly made
Pizza and Pasta.
• Process involves
raw material half
prepared in
kitchen.
• Once the order is
received the pizza
is freshly made
and serve.
• Pizza hut has hot
mark on its
packaging if the
pizza is not hot
then it can be
returned to the
outlet.
• Only reason
pizza hut is
able to
demand
premium
pricing is
because of its
physical
evidence and
ambience.
PHYSICAL
EVIDENCE

10. SWOT ANALYSIS
THREATS
• Many competitors entered in
India domino’s, papa jones etc
and charge low price then pizza
hut.
• Ethnic food
OPPORTUNITIES
• More outlets should be shown.
• More attractive environment.
• Attractive offers should be
introduced.
• Diversity in products for the
taste as Mc Donald's.
WEAKNESS
• Parking Facilities.
• Less Advertising.
• Fewer Outlets.
• Mostly in urban areas.
STRENGTHS
• Good food quality.
• Brand identity.
• ISO certified.
• Full service dinning as well as
delivery services.
• Birthday Party.

11. WHY PIZZA HUT ?
The pizza hut has its biggest competition with
Domino’s.
PIZZA HUT DOMINO’S
• Unmatchable quality and
variety.
• Lack of variety.
• Strong brand image • Outlets lack space.
• USP is dinning
• Special offers for birthdays
and parties.
• Ambience not upto mark
• No special offers for birthday
and parties.

12. CONSUMER BEHAVIOUR
• Consumer satisfaction with taste and quality.
• Some are also satisfied with the environment and
the friendly attitude of people at cash counter.
• People perceived pizza hut of international
standard and create a mind set that it would serve
food of good quality and taste.

13. SURVEY REPORT
94%
6%
Do you like Pizza hut
YES
NO
17%
11%
72%
How often you visit pizza
hut
Weekly
Bi weekly
Monthly
28%
72%
Service
Excellent
Satisfactory
44%
44%
11%
Brand Loyality
Hardcore
Loyal
Shifting
Loyal
Switchers
68%
22%
11%
Schemes/Discounts
Appealing
Non appealing
Disinterseted

14. LOGO’S & TAG
LINE OF PIZZA
HUT
TAG LINE :ALONE WE ARE
DELICIOUS TOGETHER WE ARE
YUM..

15. THANK YOU

16. ANY QUESTION