This document discusses building and promoting a personal brand. It begins by highlighting the importance of identifying one's strengths and passions, rather than focusing on weaknesses. Various psychometric tests are mentioned that can help with self-assessment. The next steps outlined are defining one's target audience, crafting a unique selling proposition, investing in professional photography, designing business cards, establishing an online presence by claiming social media profiles and websites, developing content, highlighting credentials and experience, and creating a clear and compelling message. Finally, different options are presented for working with an expert to fully create, deploy and implement a personal brand, including various levels of video content, workbooks, training sessions, and long-term support.

1. ,

3. Microbiology
Research
Marketing
Social Work
e
Promotion

13. Other companies

14. It is what remains when you
are no longer present..

15. Identify

16. Communicate what makes you stand out

17. To be relevant

18. To be Different

19. Being visible
in competitive
and changing
environment

20. Ability to influence not exert force.

21. The road less travelled

22. Takes time

23. Patience

24. Method

25. Empresarios del futuro

26. Your Personal Brand

28. According
to
Einstein
you're a
Genius

29. We are all born great
at something

30. As we grow up, we find
out all the things we are
not so good at

31. So we spend our
whole life feeling
bad for that

32. Working in our
weaknesses

33. Taking our
strengths
for granted

34. All of them focused in the one thing they
were great at!

35. Strenghts
Finder
The authors focus on
building strengths
rather than focusing
on weaknesses.
Disc Profile
It focuses on four different
behavioral traits that today
are called dominance,
influence, steadiness and
compliance.
Myers–Briggs
Questionnaire designed to
indicate the psychological
preferences in how people
perceive the world and
make decisions
Wealth Dynamics
. PSYCHOMETRIC TESTING FOR
ENTREPRENEURS AND
BUSINESSES

36. Wealth Dynamics by Roger Hamilton
WD Profile link: http://wdprofiletest.com?a_aid=geniustestkr

37. WD Profile link: http://wdprofiletest.com?a_aid=geniustestkr

38. MECANICO CREADOR ESTRELLA
WD Profile link: http://wdprofiletest.com?a_aid=geniustestkr

39. ACUMULADOR COMERCIANTE NEGOCIADOR
WD Profile link: http://wdprofiletest.com?a_aid=geniustestkr

40. People have more
potential growth when
they invest their energy in
developing their strengths
rather than correcting
their deficiencies.

41. How other
people see you

43. THE POWER OF
YOUR PASSION

44. What activities give you energy when you do
them, rather than take it away?

45. Activities making you feel so focused that you forget the
time, if you are cold, if you are hungry, ifyou are tired ...?

47. RETURN TO YOUR CHILDHOOD
Think about the activities you liked when you were a kid
Did you like to build things?
Did you like to make friends?
Dancing in the backyard?
Collecting insects?

48. What don’t you
like to do ?

52. YOUR
MESSAGE
NEEDS TO
BE CLEAR

53. SMG sniperVs.

54. WHAT IS YOUR TARGET AUDIENCE?
What is your ideal client?
What is your Target Market?

55. Key Words
How do you want people to find you
through internet?

56. It is one of the fundamental pieces of any solid
personal brand.
It is a summary of what makes you unique and
valuable to your target market.
UNIQUE SELLING PROPOSITION

57. of color

58. INVEST IN A PROFESSIONAL PHOTOGRAPHER

60. Design your
business cards

63. Establish your base line

64. What does it say about you?

65. Buy your name
 namelastname.Com (www.Diegotorres.Com)
 name.Com (www.Alessandra.Com)
 lastname.Com (www.Anaya.Com)
 nickname.Com (www.DianaP.Com)
***"You The Online Brand/Google-Icious , Michelle Villalobos

66. Claim your social profiles***
• GOOGLE
• PLAXO.COM
• ZOOMINFO.COM
• YOUTUBE.COM
• FLICKR.COM
• TWITTER.COM
• SLIDESHARE.COM
***"You The Online Brand/Google-Icious , Michelle Villalobos

67. Develop Content

70. ¿Which organizations will be
interested in what you can
teach?

71. Use your
bragging
rights

74. Credibility
Make it or
brake it in 3
seconds or less
Link al libro: http://amzn.to/1QF794J

75. Facebook,
Wordpress,
Twitter
Linkedin
Transformation Thanksto:

76. “People buy the messenger before buying the
message ...
... You can offer the same product or service that
your competitor. You can read the same guide. You
can offer the same price. You can submit the same
credentials. If those things are equal, which will be
key to determining who that person is who you do
business you are the factor.
... .The Messenger always makes the difference "

77. What is the next step ?

78. Give me the map
Access to video program of 5 sessions
Workbook Working with the experiments discussed in the program
 1 personal training session
Vision, Clarity
Virtual only. An course in which you will have the opportunity to bring your own pace where you
have all the steps to create your personal brand. (Designed for 1 month)

79.  Group program of 5 sessions
 Workbook with the experiments discussed in the program
 1 session of brand strategy to deploy and implement your Personal Brand
safe and SlowVision, Clarity, Strategy
3-month course where you have the opportunity to participate with a small group of people, and create a
personal brand aligned with who you are. You will have the opportunity to grow with the group.

80. Video Program Access course of 5 sessions
Workbook with the experiments discussed in
the program
 5 to 10 hours of personal training sessions
Strengths Test
Discover your Genius Test
I want it all and I want it now!
Vision, Clarity, Strategy, Implementation
Fully customized course where you have the opportunity to be guided to create a Personal Brand aligned
with who you are. In this course you will have exclusive mentoring throughout the process.
(Only for a limited number of people because I will give you all my attention and guidance)
 Session of professional photos
 1/2 day strategy session to deploy
Personal Brand
 Support up to 6 months