Point of difference (POD) Definition ,Examples

1. Topic
Point Of Difference
Student Name
Khawaja Danish Farooq
Student Id
BB-26119

2. Definition
Point of difference refers to the factors of goods or services that establish
differentiation. Differentiation is the way in which the goods or services of a
company differ from its competitors. Indicators of the point of difference’s
success would be increased customer benefit and brand loyalty. However, an
excessive degree of differentiation could cause the goods or services to lose
their standard within a given industry, leading to a subsequent loss of
consumers.
Point of difference is often used interchangeably with unique selling
proposition. Technically, these two marketing terms differ. Your firm may
have a long list of capabilities that offer competitive value. Each one of them
would be considered a point of difference. The point of difference that is most
valued by your target market, however, is your unique selling proposition.
Examples
A point of difference can build on any of the following characteristics: an
attribute, benefit, competitive indicator, type of service or economic value.
Economic value is often considered to be less sustainable as a competitive edge.
Furthermore, there are a number of constraints with regards to referencing
economic value in the professional sector, particularly in healthcare.
Examples of a point of difference include the delivery of a service within a
certain time frame, a proprietary process, a roster of awards and the promise of
a certain type of experience or solution.