Tips and advice on building social media campaigns that are effective.

1. Building & Launching Effective
Social Media Campaigns

2. Select Your Platform
Facebook – informal
LinkedIn – professional
Twitter – journalists/current
Instagram – youth
Pinterest – women
Snapchat - youth

3. What type of audience are you targeting?
Network Explosion

4. • Age group
• LSM
• Rural or urban
• Cultural diversity
• Location
• What do they
value?
+KarenLancaster1

5. Implementation – decorate cover pics

6. Implementation – presentation & content

7. Implementation – fill in all sections of the profile
+NetworkExplosionCoZa

8. Implementation – pin to the top of the page
+NetworkExplosionCoZa

9. Engage Your Audience
https://media.giphy.com/media/Fli4eRg3346YM/giphy.gif

10. Get rid of the red tape
+NetworkExplosionCoZa

11. Be aware of
the legal issues

12. Use Visual Content
• Photos and pics – Pinterest/Instagram
• Infographics – Pinterest/Blogs
• Video snippets – Vine/Instagram/Snapchat
• Slightly longer video – YouTube/Vimeo
• Live video – Periscope/Meerkat/Blab/Facebook
Live
@karidbn

13. Tips on the Use of Pics in Social Media
@networkexplosion
Visual storytelling

14. Tips on the Use of Pics in Social Media
@networkexplosion
Make an emotional connection

15. Tips on the Use of Pics in Social Media
@networkexplosion
Match your brand

16. Tips on the Use of Pics in Social Media
@networkexplosion
Similar style of pic

17. Tips on the Use of Pics in Social Media
@networkexplosion
Mobile, mobile, mobile

18. Tips on the Use of Pics in Social Media
@networkexplosion
Know your audience

19. Tips on the Use
of Pics in Social
Media
@networkexplosion
Happy moments

20. Engaging Stories in Dull Industries
• What’s trending?
• What touches your heart?
• What’s your story?
• Company news
• Humour

21. What is User Generated Content?
(UGC)
Posts that your audience post on your platforms
such as videos, selfies, hashtags, competition
entries, ratings, polls, promotions, etc
@karidbn

22. @networkexplode
Your customers are sharing content about your
brand anyway. Use it to present your brand in a
new way and develop a stronger connection
with your audience?

23. facebook.com/kari.lancaster
In Generation C,
75% of YouTube users
said,
‘If there’s a brand I love,
I tend to tell everybody
about it’. (YouTube Insights
2013)

24. UGC videos are trusted 50% more than
information from other sources and is 35%
more memorable than other sources
amongst Millennials

25. Three technical innovations are merging to
change the way that brands relate to their
customers:
• The rise of mobile broadband
• Smartphones with powerful cameras
• Explosion of social media

26. Two thirds of content is created by
consumers
• 72% of internet users are active on social media,
and using it every day
• Facebook - 350m photos uploaded per day
• Instagram - 55m photos posted per day
• Twitter – 500m tweets per day
• Pinterest - 5m articles pinned per day
• Youtube – 300 minutes of video uploaded every
minute
facebook.com/networkexplosion

27. People upload and share over 1.8 billion photos
a day across Flickr, Snapchat, Instagram,
Facebook & WhatsApp – 21000 photos/second!

29. @karidbn
Starbucks’ White Cup Contest
Customers were asked to doodle on their Starbucks cups
and submit pictures as entries. The winning entry would be
the template for a new limited edition Starbucks cup.
Nearly 4,000 customers submitted entries in 3 weeks.

30. Coca-Cola’s “Share a Coke” campaign
Karen Petersen Lancaster

31. Tips for UGC
• Promote the campaign over your website and social
profiles
• Offer consumers a prize to encourage participation
• Reward customers for presenting your products or
services positively

32. Is Your Content Strategy Aligned with Your
Campaign & Business Goals?

33. Evaluation – Monitor the results

34. Evaluation – Monitor the results
• How did the campaign perform?
• Did we achieve our goals?
• What can we change?
• How can we use the results?

35. Thank-You