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2014 Great American Physician Survey
Conducted by Physicians Practice & Sponsored by Kareo
1,131 physicians
surveyed
by Physicians Practice
Marketing Your Practice
Rely exclusively
on word of
mouth and/or
referrals
Practice
marketing
applications
(Demandforce)
Local
advertising
Through our
website
Social media
sites (Facebook,
Twitter)
Your Most Valuable Business Partner
Friend
Partner
Spouse
None
Colleague
Myself
34.6%
7.1%
3.0%
23.9%
31.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Acountant Lawyer Insurance
Agent
Financial
Planner
Other
Opinions
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
How important new
patient growth is to your
practice
How prepared your
practice is for the ICD-10
transition
10.5%
19.3%
7.6%
19.1%21.7%
33.2%
25.1%
17.6%
35.2%
10.8%
5 Very
4
3
2
1 Not At All
12.1%
19.2%
7.9%
19.2%
22.8%
18.8%
Successfully
transitioning to ICD-10
Growing our practice/
Attracting more patients
Increasing patient
collections
Improving our claims
reimbursement rate
Finding more time to
spend with patients
Other
Healthcare
EHRs
Third Parties
Recruiting
Your Practice’s Biggest Challenge in 2014
What do you do for fun?
Gardening 8.7%
Running 6.4%
Movies/theatre 15.0%
Other 33.9%
Watching/playing sports 13.8%
Reading 22.2%
Music
Family
42.3% of practices surveyed
are planning on accepting
healthcare exchange
insurance plans

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