BizIT 2007 McCombs School of Business Case Competition PowerPoint Presentation by Genesis (2nd Place)

1. Rainwater, Inc ET CitySmart Smart Irrigation for the Future [Karen Cheng] [Eddy Fong] [Paras Gandhi] [Julia Pashin]

5. Overall Strategy – The Genesis Way Grant & Partnership Utility Savings Rebates STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

7. Overall Strategy – Competitive Environment STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

10. Our Solution – Competitive Environment SOLUTION STRATEGY TECHNOLOGY IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

13. TECHNOLOGY Customize your Water Zone STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

14. 1. Data is collected at home TECHNOLOGY 1 2 3 4 Solar Sensor Homeowner Profile Rainwater Servers City Water Data Weather Forecast STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

15. 1. Data is collected at home 2. ET CitySmart sends data to servers TECHNOLOGY Solar Sensor Homeowner Profile Rainwater Servers City Water Data Weather Forecast 1 2 3 4 STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

16. 1. Data is collected at home 2. ET CitySmart sends data to servers 3. Rainwater servers are updated hourly TECHNOLOGY Solar Sensor Homeowner Profile Rainwater Servers City Water Data Weather Forecast 1 2 3 4 STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

17. 1. Data is collected at home 2. ET CitySmart sends data to servers 3. Rainwater servers are updated hourly 4. Rainwater sends customized water schedule to household TECHNOLOGY Solar Sensor Homeowner Profile Rainwater Servers City Water Data Weather Forecast 1 2 3 4 STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

18. Technology: Database TECHNOLOGY STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

19. TECHNOLOGY STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

20. TECHNOLOGY STRATEGY SOLUTION IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

23. Implementation - Timeline Partner with LCRA/Austin R&D: Design, Build and Test Prototype Manufacture Controllers Sell Controllers Target High-Water Users Widespread Advertising 2 4 6 8 10 20 25 30 35 15 Months Year 1 Year 2 Year 3 STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

34. Bottom Line: City of Austin BOTTOM LINE STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BACKGROUND Year Total Water Saved 2008 0.78% 2009 0.86% 2010 0.97% 2011 1.11%

35. Bottom Line: Consumers BOTTOM LINE STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BACKGROUND Consumer Years to Break Even High 1.01 General 1.55

37. The Genesis Result Grant & Partnership Utility Savings Rebates BOTTOM LINE STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BACKGROUND

38. The Genesis Result Utility Savings Rebates Grant & Partnership BOTTOM LINE STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BACKGROUND

39. The Genesis Result Utility Savings Rebates Grant & Partnership BOTTOM LINE STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BACKGROUND

40. The Genesis Result Utility Savings Rebates Grant & Partnership BOTTOM LINE STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BACKGROUND

41. Thank you.

42. Appendices STRATEGY SOLUTION TECHNOLOGY IMPLEMENTATION RISK BOTTOM LINE BACKGROUND

43. Appendix: Rainwater Projected Financials

44. Appendix: Water Conservation and Costs

45. Appendix: Consumer Costs and Savings