JetBlue Airways is a low-cost American airline founded in 1999. It is headquartered in New York City and operates out of John F. Kennedy International Airport. JetBlue focuses on point-to-point flights and offers low fares, leather seats with lots of legroom, and in-flight entertainment screens in every seat. While JetBlue has experienced success with excellent customer service and competitive advantages, its weaknesses include limited international routes and strong competition from larger airlines.

1. *
* Karen Uehara Chaparro.
Fundacion Universitaria Konrad Lorenz 1 26/04/2012 12:23 a.m.

2. Fundacion Universitaria Konrad Lorenz 2 26/04/2012 12:23 a.m.

3. *ABOUT JET BLUE…
*Is an American low-cost airline.
The company is headquartered in
the Forest Hills neighborhood of
the New York City borough of
Queens. Its main base is John F.
Kennedy International Airport,
also in Queens.
Fundacion Universitaria Konrad Lorenz 3 26/04/2012 12:23 a.m.

4. *
*David Neeleman founded the company
in February 1999 under the name
"NewAir". In September of that year,
the airline has been granted 75 routes
at the international airport John F.
Kennedy, and the formal authorization
of the United States was received in
February 2000, beginning operations on
February 11.
Fundacion Universitaria Konrad Lorenz 4 26/04/2012 12:23 a.m.

5. *
* JetBlue's founders had originally intended to call "taxi“
their company.
* The airline's founders also considered use as your base of
operations to the Trenton New Jersey city, but this idea
didn´t prosper.
* On March 26, 2009 was announced trip to San Jose the
capital of Costa Rica.
* In mid-2009, JetBlue began daily flights on the route
linking the cities of Orlando (Florida, USA) and Bogota
(Colombia).
Fundacion Universitaria Konrad Lorenz 5 26/04/2012 12:23 a.m.

6. *AWARDS.
Year Award Source
2011 Best Airline Website Booking Experience U.S. Air Travelers’ Choice Award
2011 Best U.S. Budget Airline About.com
2011 Excellent Web Service 2010 Compuware Gomez Web & Mobile Performance Awards
2011 Best Value Airline (Domestic), Most Customer Friendly Travel 2011 Editor's Choice Awards
Airline, and Best Coach Class Experience
2011 Top Low Cost Airline for Customer Satisfaction JD Power and Associates
2010 Top Low Cost Airline for Customer Satisfaction JD Power and Associates
2010 Spot on list of Top Technology Innovators Across America Information Week 500
Source: http://www.jetblue.com/about/ourcompany/awards.aspx
Fundacion Universitaria Konrad Lorenz 6 26/04/2012 12:23 a.m.

7. *TARGET MARKET.
*JetBlue's target market was people
who would otherwise find themselves
driving or taking a coach. And yet,
the passenger list is still pretty
varied and not as low-rent as you
might anticipate. Partly this is due to
the fact that JetBlue specifically
courts a higher class of passengers.
Fundacion Universitaria Konrad Lorenz 7 26/04/2012 12:23 a.m.

8. *NATIONAL -
INTERNATIONAL
* Flights from Bogota.
Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet
Fundación Universitaria Konrad Lorenz 8 26/04/2012 12:23 a.m.

9. Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet
Fundacion Universitaria Konrad Lorenz 9 26/04/2012 12:23 a.m.

10. *NATIONAL -
INTERNATIONAL
* Flights from New York ( JFK ).
Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet
Fundacion Universitaria Konrad Lorenz 10 26/04/2012 12:23 a.m.

11. Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejet
Fundacion Universitaria Konrad Lorenz 11 26/04/2012 12:23 a.m.

12. *COMPETITIVE
ADVANTAGES
* Low rates.
* Excellent customer service.
* Be on time 2/3 of its flights.
* Leather seats.
* Legroom.
* Do not pay more for speed, safety and comfort.
* TrueBlue.
* Personal TV.
* Appetizer at every seat.
Fundacion Universitaria Konrad Lorenz 12 26/04/2012 12:23 a.m.

13. *Analysis
( Main Economic Factors of
Airlines Industry)
* Negative Aspects…
The cost of labor and fuel are the two most relevant to the civil aviation
industry.
The profit margins are low in high-frequency routes
The cost of leasing is also highly relevant
The industry is in a new wave of consolidation:
Avianca + Taca
LAN + TAM
British Airways Iberia +
USA airways + Continental
Sector highly sensitive to economic cycles. In the last recession, the American
industry cut routes, frequencies and small aircraft with low levels of efficiency.
The industry makes significant coverage to cover the oil price volatility.
Fundacion Universitaria Konrad Lorenz 13 26/04/2012 12:23 a.m.

14. *Analysis
( Main Economic Factors of
Airlines Industry)
* Positive Aspects…
Good corporate results expected.
Favorable balance of supply and demand.
Weak dollar.
Low interest rates.
Possibilities of extensive air penetration in ASIA and
Latin America.
Fundacion Universitaria Konrad Lorenz Strategic Alliances
14 26/04/2012 12:23 a.m.

15. *S.W.O.T.
Strengths. Weaknesses.
Low rates. No availability Flights to Europe, Asia,
Excellent customer service. Africa, Canada and parts of South
America. (Less coverage of the market).
Be on time 2/3 of its flights.
Strong competition from the airlines who
Leather seats. have strategic alliances.
Legroom. The JetBlue airline industry so far is a
Do not pay more for speed, safety and "baby" what makes you look like a brand poorly
comfort. recognized and less experienced than the
competition.
TrueBlue.
Personal TV.
Appetizer at every seat.
Opportunities. Threats.
Competition to Political changes such as the
attract employees for belonging to JetBlue prices for flight taxes.
(Without violating ethical standards to Variability in the rate of change in the dollar.
transmit key information).
Variability in the cost of oil and fuel.
Work on the development to provide better
security, speed andconvenience to customers,
identifying their needs.
In the long term offer flights to new
destinations.
Fundacion Universitaria Konrad Lorenz 15 26/04/2012 12:23 a.m.

16. *SUGGESTIONS.
*Create new destinies to all
continents.
*Offering snacks according to
the typical tastes of customers.
*Create more strategic alliances for
better positioning and market
coverage.
*Build partnerships hotel to complete
plans.
Fundacion Universitaria Konrad Lorenz 16 26/04/2012 12:23 a.m.