On November 17, 2010, I did a presentation for Career Day at Autrey Mill Middle School in Johns Creek, GA, and explained to the students what exactly does a "social media manager" do each day...

1. This Powerpoint was prepared
for the students at
Johns Creek, GA
During Career Day, 2010.

2. Social Media for Business

3. Traditional Forms of Marketing
TV Commercials
Yellow PagesRadioNewspapers
Billboards

4. • Expensive
• Not highly targeted
• Easily ignored
• Doesn’t make it easy for the customers to give
feedback, beyond buying or NOT buying a
product
What are the Problems with Traditional?

5. Traditional Media vs. Social Media

6. Traditional Media vs. Social Media

7. How Social Media Fits Into All This
● Social media allows businesses to have
conversations with potential customers.
● When you have conversations with potential
customers, they grow to trust you.
● Once they trust you, they’re more likely to buy
your product or service.

8. How Social Media Affects Buying Decisions
You go to a party
and smell a
perfume you like…
Before the Internet,
you had to go to the
store to learn more
about it…
Now, you can go
home, log onto your
computer and…

10. Old Marketing (Traditional)
Old Toyota TV
Commercials

11. New Marketing (Social Media)
Sienna Family
Commercial Series
on YouTube

12. New Marketing (Social Media)
YouTube
Commercials Can
Be Shared Virally

13. What is my job?

14. No, seriously.
I’m a virtual social media manager…
companies don’t have to hire somebody
full-time to run their social media.
I help companies have conversations with
customers… using social media.

15. What are those?

16. Mark Zuckerberg’s Facemash
The founder of Facebook made his first big
cyber splash one night at Harvard.
He downloaded photos of all the girls at
Harvard and then created a program that
randomly compared 2 coeds against each
other…
He asked a simple question: Which girl is
hotter?

17. Mark Zuckerberg’s Facemash
In 4 hours, he got
22,000 hits on the
Facemash website.

18. Mark Zuckerberg’s Facemash
Now, let’s do a
Facesmash
about my job.

19. Which is hotter? Commute…

20. Which is hotter? Attire…

21. Which is hotter? Colleagues…

22. Which is hotter? Meetings…

23. What do I do each day? I read up on
Mashable, to learn
what’s hot in tech.

24. What do I do each day?
I also look to see
what articles my
Twitter
“influencers”
think are worth
reading.

25. What do I do each day?
I set up Facebook
pages for my
clients.

26. What do I do each day?

27. What do I do each day?
People Click on
“Like”
“Likes” are the currency of Facebook

28. What do I do each day?
Call to Action
– Get People
to Click “Like”
Landing Page

29. What do I do each day?
Create Events
Respond to Fan
Comments
Post Content to
Fan Page

30. What do I do each day?
Tweet About
the News
Respond to
Client’s Fans

31. What do I do each day?
Respond to
Your Fans
Create YouTube
Channel

32. What do I do each day?
Respond to
Your Fans
Write Blog
Posts About
Social Media

33. Who had the greatest impact on
this career?
My husband, Adam.
Encouraged me to find a career that I
feel passionate about.
And, during the day, he runs Social
Media at

34. Who else had the greatest impact
on this career?
Kate Buck, Jr. (yes, she really does
have pink hair.)
She is a “rock star” in the world of
social media management.
She taught a class I took called

35. Best part of my job?
● Freedom!
● I’m offering a service that’s very much in demand…
lots of companies want and need what I do.
● Doing something I love. What could be better?
● Can set my own schedule, so I can be home to help
my kids get to school, and I’m home in the afternoon.

36. So if you can understand this…
…maybe you should be a
virtual social media manager!